Alicia Brady Deaust

ABD

**** ******** ******, *******, **, V5E 2H3

t: 604-***-**** e: abkwag@r.postjobfree.com

web: aliciabradydeaust.wordpress.com

about.me/AliciaBradyDeaust linkedin.com/in/aliciabradydeaust

Strategic Tech Savvy Innovative Marketer

Profile

Marketing & Communications Professional with over 9 years’ experience in the

creation, management and delivery of marketing, PR, social and digital initiatives

including brand growth, stakeholder management, and consumer/membership

engagement strategies. I enjoy working towards deliverables for change-driven

companies and organizations.

Marketing & Communications Manager, BC Construction Safety

Recent Experience

Alliance

New Westminster, BC 2009 to present

W orking closely with Executive Director and senior management, responsible for

managing the development and implementation of all marketing strategies,

communications, and public relations activities, both external and internal.

Key Achievements: i ntroduced the first formal marketing platform to the BCCSA;

launched the first consolidated marketing effort to service 40,000+ members

serving over 182,000 workers across BC; led organizational rebrand after a

merger; garnered three consecutive industry achievement recognition awards;

increased participation in one of our primary programs by 146% through

consolidated marketing efforts; organically tripled social media engagement on

Facebook and Twitter in 2 years; demonstrated success in planning, leading, and

managing complex multi stakeholder projects

Lead on strategic marketing direction and key performance measureables

Develop and manage the annual marketing plan and budget

Direct a comprehensive public relations program that enhance s the BCCSA’s

image and position within the marketplace and the general public

Act as the BCCSA’s representative with the media, on stakeholders

committees, and at various events

Create compelling creative, written materials, and presentations

Build relationships with our partners to drive member engagement

Manage projects with multi-channel execution

Develop and manage the brand through web, social media and outreach

events

Conduct market research to identify industry trends and resources

Recognize and develop new marketing opportunities

Communications Officer, BC Housing

Burnaby, BC 2008-2009 (Contract)

Responsible for strategic writing and marketing, media relations, and brand

maintenance for BC Housing and the Rental Assistance Program.

Developed outreach materials in support of the Rental Assistance Program

Conducted market research for potential users

Coordinated and participated in outreach events

Developed speeches and website content

Created news releases

Generated content and maintained aspects of the the BC Housing employee

intranet

Marketing Coordinator, OceanWorks International

North Vancouver, BC March 2007 – August 2008

Implemented a variety of strategic communications projects in conjunction with

the Executive VP and senior management through a variety of mediums including

print, electronic, video and animation

Developed communications strategies that supported successful business

outcomes and created various communications for both internal and external

audiences

Documented and updated department procedures (approval processes,

vendor library, etc)

Created company materials and content for trade publications, and internal

company ‘intranet’ and external company public website

Coordinated conference submissions and bidding proposals

Managed an annual tradeshow budget of $43,000

2005 Bachelor’s Degree (Simon Fraser University), joint focus in

Education

Communications (Applied Sciences) and Film (Fine Arts)

2000 Art History Certificate (Emily Carr Institute of Art and Design)

2014 Executive Board member (Publicity) of the Clef Society of Burnaby

Achievements

(recently dissolved)

2014 Leader of community garden initiative in Burnaby

2010 NAOSH W eek BC Committee Secretary

2007 - 2010 Provincial Chair and Western Canada Chair of the Skills Canada

TV & Video provincial and national competitions

2005 Recipient (1 of 6 nationally) of the prestigious Canadian Film and

Television Production Association’s (CFTPA) National Mentorship Program

(NMP) internship

2004, 2005 Coach of the Women in Film & Video Vancouver’s ‘Flash

Forward’ workshops

Strategically minded

Key Soft Skills

Problem solver, solution focused

Relationship builder

Client/member focused, vision minded, results driven

W ord, Excel, Powerpoint, Outlook, PDF Writer, MailChimp, SurveyMonkey,

Technical Skills

CMS and Wordpress, SEO, Facebook, Twitter, Pinterest, Instagram,

Favored.by, Medium, Tweetdeck

InDesign, Photoshop, iMovie, Premiere, Final Cut

Loves all music, metal art fabrication, exploring new cultures

Interests

Contact this candidate