Visionary design leader with a strong work ethic and the proven ability to
lead, motivate and inspire cross-functional teams to deliver high quality
materials under strict deadlines. Enthusiastic self-starter with experience
in defining and executing strategic communications aligned with corporate
business objectives. Wide range of hands-on design, communications,
business and marketing experience on both the client side and within design
firms.
EDUCATION
MPS, DESIGN MANAGEMENT . PRATT INSTITUTE [ 2004 ]
BFA, Graphic Design . SUNY New Paltz [ 1994 ]
Professional Experience
LEU DESIGN :: PRINCIPAL / CREATIVE DIRECTOR [ 2008 - PRESENT ]
Partner closely with clients to provide creative design and marketing
solutions across a broad range of print and electronic communications.
. Design branding, style guidelines, marketing and sales deliverables
ranging from logos and brochures to large-scale tradeshow booths. Utilize
skills in graphic design, strategy, project management, business, writing
and presentation.
. Designed all print and online materials for the 2010 Options Industry
Conference including branding, advertising, website, postcards, signage,
badges, pocket agenda, eblasts and books, resulting in increased
conference recognition, record attendance and excellent reviews.
Hyder Group, Inc. :: VP, Operations [ 2007 - 2008 ]
Provided creative and executive leadership for design firm specialized in
real estate marketing and sales offering memorandums.
. Hired, managed and developed designers, account managers, freelancers and
support staff. Provided strong creative direction, hands-on design, and
vendor management across all projects and accounts from concept through
delivery.
. Advised teams with verbal and written communications, presentations,
client relationships and new business initiatives. Contributed branding
and marketing expertise to diversify and increase the company offering.
Spire Creative Group :: VP, Design & Operations [ 2006 - 2007 ]
Managed overall operations, design and production staff, creative
deliverables and technical quality for design firm specialized in
commercial real estate.
. Inspired positive team environment and addressed problem areas including
design, production quality, staffing, morale, work space, organizational
structure, processes and procedures. Instituted new process improvements,
benchmarks and methodologies resulting in a stable infrastructure and
increased revenue.
. Demonstrated traditional design expertise and strong proofreading skills
to ensure high quality work with strict attention-to-detail. Allocated
projects based on skill sets and mentored teams in design, editorial,
project management, client service, production, prepress and printing.
Instinet Group :: Creative Design Director [ 1999 - 2006 ]
Led the in-house creative agency and freelance staff for Instinet Group and
its subsidiaries. Repeatedly promoted based on performance, reliability and
client satisfaction. A top performer achieving consistent, high-ranking
reviews.
. Designed print and web materials for sales, marketing, events,
advertising and internal communications. Successfully defined and executed
the creative strategy for the 2003-2005 annual reports, saving more than
$150K per year.
. Conducted branding audits and management interviews to provide strategic
direction for the launch of three new business identities. Established
global brand guidelines, corporate look and feel, and standardized
templates.
. Provided leadership, consultation and design advice to members of the
global marketing and communications team, as well as to colleagues in Web
Services and throughout the organization. Initiated and developed an
internal database to organize projects, timelines, billable hours,
invoicing and vendor information.
Professional Experience (continued)
TECHNOLOGIC PARTNERS :: GRAPHIC DESIGNER [ 1996 -1999 ]
Responsible for creating print and online design solutions for a
publications and events firm specialized in the venture capital and
technology industries.
. Events: Designed printed materials for 4-6 conferences per year,
including invitations, announcements, 100+ page program books, pocket
guides, signage, badges, agendas and folders.
. Publications: Met tight deadlines with layout, photo editing,
infographics and production of the Technology Buyer's Guide, a targeted
magazine created three times per year for FORTUNE Magazine. Designed
corporate print materials and graphics for subscription newsletters
including letterhead, folders, direct mail, forms, advertising inserts and
diagrams.
. Online: Designed websites and maintained site files and architecture for
the firm's corporate site and two Wall Street Journal conference websites.
Additional Experience
TAPROOT FOUNDATION :: ACCOUNT DIRECTOR [ 2004 - PRESENT ]
Senior volunteer selected to administer professional service grants to
local non-profits.
. Provided strategic account leadership to help reach the foundation's
three main goals: delivery of professional quality projects, grantee
satisfaction, and volunteer fulfillment and retention.
. Staffed teams, maintained primary high-level relationship with the
grantee, attended and led all client meetings, set overall client
expectations and approved all design, branding and presentation
deliverables.
Binding Together, Inc. :: Board Member [ 2006 - 2007 ]
Board member of not-for-profit organization that trained and placed
individuals with barriers to employment in office support positions
throughout New York City.
. Contributed to discussions and decisions regarding the status and
development of both the business and non-profit arms of the organization.
Provided guidance and expertise in marketing, design and business
operations.
Speaking and Writing Engagements
CATALYST :: ARTICLE CONTRIBUTOR [ DEC. 2009 - PRESENT ]
Pratt Institute's publication about the role of strategic design in
defining and developing an economically, socially and environmentally
sustainable future.
. Monthly contributor with column about everyday business issues and the
ways design can help improve processes, products and services, as well as
the impact of design on overall business success.
HOW Magazine :: A Voice for Design [ June 2006 ]
A leading business, creativity and technology magazine for designers.
. Author of a feature magazine article about the future of design
management.
Conference on Innovation by Brand & Design Management [ Nov. 2004 ]
International conference hosted by the Design Management Institute in
Seoul, Korea.
. Presented graduate thesis, "The Creative Asset Appraisal Method:
Measuring Creative Assets for Strategic Advantage," an original brand
auditing tool.
Additional
COMPUTER SKILLS
Adobe: Acrobat, Bridge, InDesign, Illustrator, Photoshop
Microsoft: Excel, PowerPoint, Word
Other: Quark XPress, Dreamweaver, Social Media, TimeFox, HTML, Exact
Target, Constant Contact