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Design Management

Location:
New York, NY, 10021
Posted:
September 22, 2010

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Resume:

Visionary design leader with a strong work ethic and the proven ability to

lead, motivate and inspire cross-functional teams to deliver high quality

materials under strict deadlines. Enthusiastic self-starter with experience

in defining and executing strategic communications aligned with corporate

business objectives. Wide range of hands-on design, communications,

business and marketing experience on both the client side and within design

firms.

EDUCATION

MPS, DESIGN MANAGEMENT . PRATT INSTITUTE [ 2004 ]

BFA, Graphic Design . SUNY New Paltz [ 1994 ]

Professional Experience

LEU DESIGN :: PRINCIPAL / CREATIVE DIRECTOR [ 2008 - PRESENT ]

Partner closely with clients to provide creative design and marketing

solutions across a broad range of print and electronic communications.

. Design branding, style guidelines, marketing and sales deliverables

ranging from logos and brochures to large-scale tradeshow booths. Utilize

skills in graphic design, strategy, project management, business, writing

and presentation.

. Designed all print and online materials for the 2010 Options Industry

Conference including branding, advertising, website, postcards, signage,

badges, pocket agenda, eblasts and books, resulting in increased

conference recognition, record attendance and excellent reviews.

Hyder Group, Inc. :: VP, Operations [ 2007 - 2008 ]

Provided creative and executive leadership for design firm specialized in

real estate marketing and sales offering memorandums.

. Hired, managed and developed designers, account managers, freelancers and

support staff. Provided strong creative direction, hands-on design, and

vendor management across all projects and accounts from concept through

delivery.

. Advised teams with verbal and written communications, presentations,

client relationships and new business initiatives. Contributed branding

and marketing expertise to diversify and increase the company offering.

Spire Creative Group :: VP, Design & Operations [ 2006 - 2007 ]

Managed overall operations, design and production staff, creative

deliverables and technical quality for design firm specialized in

commercial real estate.

. Inspired positive team environment and addressed problem areas including

design, production quality, staffing, morale, work space, organizational

structure, processes and procedures. Instituted new process improvements,

benchmarks and methodologies resulting in a stable infrastructure and

increased revenue.

. Demonstrated traditional design expertise and strong proofreading skills

to ensure high quality work with strict attention-to-detail. Allocated

projects based on skill sets and mentored teams in design, editorial,

project management, client service, production, prepress and printing.

Instinet Group :: Creative Design Director [ 1999 - 2006 ]

Led the in-house creative agency and freelance staff for Instinet Group and

its subsidiaries. Repeatedly promoted based on performance, reliability and

client satisfaction. A top performer achieving consistent, high-ranking

reviews.

. Designed print and web materials for sales, marketing, events,

advertising and internal communications. Successfully defined and executed

the creative strategy for the 2003-2005 annual reports, saving more than

$150K per year.

. Conducted branding audits and management interviews to provide strategic

direction for the launch of three new business identities. Established

global brand guidelines, corporate look and feel, and standardized

templates.

. Provided leadership, consultation and design advice to members of the

global marketing and communications team, as well as to colleagues in Web

Services and throughout the organization. Initiated and developed an

internal database to organize projects, timelines, billable hours,

invoicing and vendor information.

Professional Experience (continued)

TECHNOLOGIC PARTNERS :: GRAPHIC DESIGNER [ 1996 -1999 ]

Responsible for creating print and online design solutions for a

publications and events firm specialized in the venture capital and

technology industries.

. Events: Designed printed materials for 4-6 conferences per year,

including invitations, announcements, 100+ page program books, pocket

guides, signage, badges, agendas and folders.

. Publications: Met tight deadlines with layout, photo editing,

infographics and production of the Technology Buyer's Guide, a targeted

magazine created three times per year for FORTUNE Magazine. Designed

corporate print materials and graphics for subscription newsletters

including letterhead, folders, direct mail, forms, advertising inserts and

diagrams.

. Online: Designed websites and maintained site files and architecture for

the firm's corporate site and two Wall Street Journal conference websites.

Additional Experience

TAPROOT FOUNDATION :: ACCOUNT DIRECTOR [ 2004 - PRESENT ]

Senior volunteer selected to administer professional service grants to

local non-profits.

. Provided strategic account leadership to help reach the foundation's

three main goals: delivery of professional quality projects, grantee

satisfaction, and volunteer fulfillment and retention.

. Staffed teams, maintained primary high-level relationship with the

grantee, attended and led all client meetings, set overall client

expectations and approved all design, branding and presentation

deliverables.

Binding Together, Inc. :: Board Member [ 2006 - 2007 ]

Board member of not-for-profit organization that trained and placed

individuals with barriers to employment in office support positions

throughout New York City.

. Contributed to discussions and decisions regarding the status and

development of both the business and non-profit arms of the organization.

Provided guidance and expertise in marketing, design and business

operations.

Speaking and Writing Engagements

CATALYST :: ARTICLE CONTRIBUTOR [ DEC. 2009 - PRESENT ]

Pratt Institute's publication about the role of strategic design in

defining and developing an economically, socially and environmentally

sustainable future.

. Monthly contributor with column about everyday business issues and the

ways design can help improve processes, products and services, as well as

the impact of design on overall business success.

HOW Magazine :: A Voice for Design [ June 2006 ]

A leading business, creativity and technology magazine for designers.

. Author of a feature magazine article about the future of design

management.

Conference on Innovation by Brand & Design Management [ Nov. 2004 ]

International conference hosted by the Design Management Institute in

Seoul, Korea.

. Presented graduate thesis, "The Creative Asset Appraisal Method:

Measuring Creative Assets for Strategic Advantage," an original brand

auditing tool.

Additional

COMPUTER SKILLS

Adobe: Acrobat, Bridge, InDesign, Illustrator, Photoshop

Microsoft: Excel, PowerPoint, Word

Other: Quark XPress, Dreamweaver, Social Media, TimeFox, HTML, Exact

Target, Constant Contact



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