“Scott was a pleasure to work with bringing a high level of creativity and execution to his work. He quickly

integrated himself into the work flow of the eCommerce team resulting in higher productivity and morale .

Scott proved himself to be professional, dedicated, reliable, and eager to learn.”

-Tara Larivee, Art Director at Murad

PROFESSIONAL SUMMARY

■ Dedicated Digital Marketing specialist with over 3 years’ experience Marketing brands online ■ Analytic

driven Marketing Strategist ■ Solving difficult business problems with i nnovative thinking ■ Skilled in

developing eCommerce Marketing promotions & lead generation tactics ■ Passionate about driving quality

search traffic resulting in leads & sales ■ Detail oriented Project Manager

EXPERIENCE HIGHLIGHTS

Bespoke Ventures Hawthorne, CA

Marketing Manager August 2013 – Present

Accountable for the Project Management of four eCommerce websites from design through to launch.

Responsible for identifying and securing new marketing opportunities and growth of sales.

Overall revenue grew by 33% since I started due to online sales and marketing driven leads .

Increased site traffic by 91% in a year-to-year comparison through specific SEO and PR efforts.

Gained over 2.5 million fans as the main contributor to the Facebook Fan Page in just over a year.

Created engaging press releases that elevated their brand and generated sales and a sustained

increase in visits to our site.

Designed all creative assets for the websites, emails, flyers, banner ads, and social media posts.

Manage team of six people and an outside vendor to launch the GT-RR.com website redesigns.

Murad El Segundo, CA

eCommerce Coordinator July 2012 – August 2013

In charge of all the operational duties for Murad.com including; Marketing sample inventory management,

site merchandising, and project management of all campaign assets. Heavily involved with maintaining

and optimizing Social Media messaging .

Grew Email Revenue by 48% in a year-to-year comparison through AB testing for a higher

S EBERSTEIN.COM

CTR.

Implemented new Project Management tool to improve productivity and accountability for

all supporting teams.

Certified as a SEO Practioneer by Market Motive and contributed to a 4% rise in revenue from

Organic Search.

Referral traffic from Social Media raised 50% due to stronger call-to-action messaging in posts.

Independent Contractor Long Beach, CA

Digital Marketing Specialist June 2011 – April 2012

Contracted to develop Social Media strategies for a Financial Inst itution, Media personality, and Medical

offices.

Generated over 3,000 likes for a niche market using a Social Media strategy that I developed &

implemented.

Created a custom Facebook landing page that doubled current client’s email list.

Developed new Adwords PPC campaigns that generated 7% better CTR.

Produced a brochure for member’s to learn more about financial services.

Xerox Long Beach, CA

Sales Representative January 2011 – May 2011

Responsibilities included the day to day account management of existing customers in a territory to retain

brand loyalty.

Developed relationships with non-customers to better position Xerox for when they are ready to buy

new equipment and software.

Top of class in the Xerox Sales Training Program.

Apple Long Beach, CA

Senior Campus Rep March 2008 – December 2009

Responsible for leading promotions to increased brand awareness at the CSULB campus. Mastered live

demonstrations of Apple products and software.

Planned & implemented event marketing for Apple products to the student body and faculty.

Contributed to the 6% rise in Apple computer sales to students on campus.

Was one of ten selected out of 700 campus reps for a pilot program to administer a CSULB Apple

Facebook page.

EDUCATION

California State University, Long Beach

2010 Bachelor of Science, Business Management

CORE TECHNICAL SKILLS

■ Microsoft Word, Excel, PowerPoint ■ Adobe Photoshop ■ Adobe Illustrator ■ Magento ■ Wordpress ■

Google Analytics ■ Google Adwords ■ PPC ■ SEO ■ SEM ■ Omniture Analytics ■ Social Media: Facebook,

Twitter, Youtube, Instagram ■ Email Marketing

S EBERSTEIN.COM

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