Andy Chase

**** **** *** *****

Los Angeles, CA *0068

Main - 323-***-**** Cell – 213-***-****

abkpbx@r.postjobfree.com

www.linkedin.com/in/andychasela

Summary

Accomplished Advertising and Media Marketing Account Management professional with a track record of wide-ranging success in all aspects of Traditional Marketing and Integrated Media from the unique perspective of Client, Agency, Media Planner, Buyer and Seller

Proven expertise in all Media: Direct Response, Digital/Social, General Media Planning, Budgeting and Buying, Local/National Broadcast, Print, FSI/Inserts Out of Home and Experiential

Digital/Interactive experience includes SEO, SEM, Email, Social and Contextual media

ROI Analytics for reporting and tracking of Integrated (Digital and General) Media; Qualitative and Quantitative research as well as Lead Generation

Senior level client and agency Account Management experience with performance resulting in Organic growth based on Client Satisfaction

Experience

MMC CONSULTING – Los Angeles, CA 12/08 – Present

Associate Media Director / Media Account Director

• Provide strategic planning and buying direction as part of integrated media recommendations for Agencies and Clients

• Define Agency/Client metrics for development of Media planning, buying and execution

• Plan, implement and execute ROI analytics for media planning, buying and performance

• Provide media based marketing solutions utilizing customer driven planning and analytics data

• Maximize media buyers’ talents through example, training and encouragement

• Utilize proven problem-solving, analytical and negotiation skills

o TBWA/Chiat/Day - Responsible for client projects, buying and planning for Digital and traditional media, and internal integration of media unit for Washington Mutual

o The Kern Organization - Media and Agency management consulting

o Direct Partners - Integrated Media Planning, Buying

o MarketShare Partners - Media Modeling Systems Development

o Round2 Communications - Integrated Media Planning, Buying

o New and Improved Media - Integrated Media Planning, Buying, Strategic Direction

o TheSheppard – Alternative Media Marketing Strategic Planning and Analytics

o TweetMyJobs.com – Social Media planning and marketing project management

o Total Woman Gym and Day Spa-Local Market media planning and Direct Response

o and others upon request

TBWA/Chiat/Day – Los Angeles, CA 12/07 – 12/08

Director of Media Operations – Washington Mutual

• Responsible for all Media related client projects

• Skillfully strategized with clients for best ad campaign successes

• Implemented Media tracking and Analytics programs across all platforms

• Analyzed, recommended and directed client’s media buys

• Oversaw and provided direction for individual media buyer’s to maintain optimum performance

• Guided media department’s actions, practices and overall performance

• Developed and planned all Branch based local print

• Ensured quality buys were made and minimized media discrepancies

• Supervised and directed outside Media Vendors

ANDY CHASE - 2

KOVEL/FULLER - Culver City, CA 08/06 – 11/07

Associate Media Director / Account Director

• Directed Time Warner Cable LA media planning/ buying to meet subscriber goals and awareness objectives.

• Managed buying, planning and analytics for short form direct response TV for subscriber acquisition

• Maintained consistent rapport with clients and gained positive insights into their businesses

• Provided brand positioning, marketing mix analytics, website development, digital, SEO/SEM, Direct Mail and other ROI measured Direct Response media. FSI’s, Shared Mail, Yellow Pages

• Oversaw and provided direction for individual media buyer’s to maintain optimum performance

• Clients included: Time Warner Cable, NRPI Land Auctions (Long Form DRTV).

OMNICOM (OMD, RappCollins, OMD Direct) - Los Angeles, CA 12/00 - 07/06

Media Management Director OMD Direct, LA.

• Responsible for strategic media account management with direct client contact on a daily basis.

• Conducted media analytics, research, buying and planning for all DR West Coast clients.

• Established Los Angeles office of New York based Media agency

• Assigned on site at DIRECTV as the “go to” person for all l media buying and planning.

• Recognized by Founder of Buy.com for personal contributions to ongoing success and growth of Buy.com

• Clients included: DIRECTV, XM Radio, EarthLink, Buy.com, HealthNet, and Dial.

DIRECT PARTNERS - Los Angeles, CA 11/98 – 12/00

Media Director

• Provided senior level strategic media account management with agencies and clients.

• Conducted new business development and supervision of media buying and planning in all media disciplines with emphasis on DRTV, local media and emerging “Online media”.

• Clients included: E*Trade, Old Navy, EarthLink, Stamps.com, Porsche, PlanetRx, Discovery, Tellme, DirecTV, AstraZeneca, RW Johnson and others.

FRASER COMMUNICATIONS - Santa Monica, CA 10/96 – 10/98

Management Supervisor

• Provided account management; conducted new business development, media buying and planning,

• Clients included: UCLA Healthcare, Giorgio Beverly Hills, Loanworks/IndyMac (Short Form DRTV, PI Radio), and InterValley Health. (ROI based Direct Mail, FSI’s ROP for Subscriber Acquisition)

INITIATIVE MEDIA – WESTERN INTERNATIONAL MEDIA - Los Angeles, CA 01/90 - 08/96

Managing Director

• Established the Direct Mail Marketing, Database Management and Retail FSI Insert divisions.

• Conducted day-to-day direct client management and media buying and planning.

• Responsible for P&L and new business development.

• Clients included: Disney, IKEA, Kaiser Permanente, Chief Auto Parts, and Carl’s Jr., PacifiCare, DEP, Acapulco Restaurants, Bell South, Brink’s Home Security, Clothestime, McKesson Products, Sports Chalet and others. Member of National New Business Team.

Other Related Experience

FIRST INTERSTATE BANK CALIFORNIA – Los Angeles, CA – Director of Advertising & Marketing Services

REDKEN LABORATORIES, Canoga Park, CA – Director of Corporate Communications

SUNTORY INTERNATIONAL, New York, NY – Director of Marketing & Advertising

BURLINGTON INDUSTRIES, New York, NY – Corporate Advertising Manager

Technical Skills

Proficient in all Microsoft Office Software, CoreMedia DDS, Kantar, Nielsen, Webtrends, Rentrak, DoubleClick, IMS, Strata, MediaBank, Clients & Profits, Arbitron, Comscore, Liveops and others.

Education

Temple University, Philadelphia, PA

BA - Communications/Advertising and Marketing

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