PROFILE STATEMENT

Energetic and results driven professional with diverse experiences in

marketing, human resources, and operational based roles. Skilled in

building client relationships and possesses a high degree of motivation.

Proven ability to develop and implement strategies that support business

and financial objectives. Desires to utilize my bilingual skills and

additional core strengths within a position requiring extensive experience

in banking and/or financial services.

SKILLS SUMMARY

. Fluent English/Spanish bilingual skills . Well-verse in

partnering with varied management levels

. Strong Problem-Solving aptitude . Comfortable with

issue resolution & coaching

. Organizational/Project Management . Builds

Relationships/Manages Execution

WORK EXPERIENCE

Multicultural Marketing . U.S. Bank - U.S. Bank Plaza . Minneapolis,

Minnesota 2010 - Present Responsible to assist with

the development of multicultural segment marketing tactics on

multicultural campaign development and execution. Also, Interact with

product management, marketing, sponsorship, advertising agencies, and

other functional areas to continually position U.S. Bank to best serve

the needs of the multicultural customer and prospect base.

. Conducted qualitative and quantitative research to help guide new

creative efforts in different segments: Hispanic, Asian, African

American and other segments.

. Develop internal and external communication regarding

multicultural marketing activities

. Support Regional Marketing & Sponsorship managers on multicultural

ad requests/sponsorship requests

. Identify ways the multicultural team can increase sales growth.

. Increase involvement in media strategies and execution

Customer Service Manager . U.S. Bank - Grand Ave. Branch . Saint

Paul, Minnesota 2009 - 2010

Serves in a leadership capacity by managing the execution of core

Customer Service related functions via the supervision of six non-exempt

direct reports. Specific responsibilities centers on: driving hiring

decisions, completing administrative functions, conducting performance

evaluations, executing coaching/training, ensuring

operational/regulatory compliance activities are appropriately followed,

and resolving high-priority escalated customer inquiries as required.

Achieved both individual and leadership accomplishments while in this

role:

Leadership Achievements

. 50% of direct reports met and/or exceeded referrals goals in

Second Quarter 2010

. Successfully dealt with direct report turn-over by staffing

positions with new talent and driving training programs.

Individual Achievements

. Recognized with a Certificate of Accomplishment for loyalty score

during the First Quarter 2010

(Achieved perfect score of 70 points based on feedback via

customer surveys)

. Recognized as one of the "20 on the Rise" by the Hispanic Chamber

of Commerce in 2010

. Member of the U.S. Bank Multicultural Steering Committee 2010

. Operates in a volunteer capacity with local branch community

activities (i.e., financial literacy programs)

. Currently being interviewed about US Bank experience by both the

La Voz Latina Magazine and the St. Paul Voice Newspapers

Universal Banker . U.S. Bank - West St. Paul Branch . Saint Paul,

Minnesota 2007 - 2009

Actively completed sales and service related activities which included:

opening accounts, handling teller transactions; selling/cross-selling

bank products and services, and successfully resolving customer service

issues. Successfully and consistently demonstrated excellent customer

service:

. Ranked as #1 Universal Banker within West. St. Paul branch during

First & Second Quarter 2008 (ranking based on

individual points). Received the Star of Excellence in Third Quarter

2008.

. Achieved 70,000 points on performance review in January 2008

(position goal is 44,900). Also averaged 80,000 points and 100,000

points for position performance respectively, during First and Second

Quarter 2008.

. Recognized with a Certificate of Accomplishment for loyalty score

during the following timeframes:

(Achieved perfect score of 70 points based on feedback via

customer surveys)

. Second and Fourth Quarter 2009

. First, Second, and Third Quarter 2008

Associate Area Real Estate Manager . McDonald's Corporation .

Bloomington, Minnesota 2005 - 2007

Responsible for the property management process which involved

transactions on new properties, relocations, and property closures.

Also supported the regional site acquisition process by managing

projects and/or initiatives related to site development planning and the

development plan execution processes:

. Routinely partnered with Legal, Operations, and Store

Owner/Operators to ensure appropriate communication

and analysis of properties up for sell, condemnation, and/or

easement.

. Actively involved in critical client relationship management with

existing brokerage network, attorneys,

consultants, government agencies, and numerous entities engaged

during the acquisition process.

. Worked on key negotiation processes by reviewing market analysis

and site selection for optimal deals.

. Partnered with the Real Estate Manager to negotiate terms and

conditions of agreements.

Assistant Title Closer . Edina Realty Title . Edina, Minnesota

2004 - 2005

Served as bilingual customer support expert during the entire Title

Processing Process:

. Effectively provided English/Spanish translation services as

needed.

. Processed title settlements statements, and prepared closing

documents.

. Assisted Title Closers by preparing all documents required at

closing.

Marketing Assistant . Soderberg, Inc. . Saint Paul, Minnesota

2003 - 2004

Responsible for developing and managing marketing campaigns for the

eyewear wholesaler (lab and distributor):

. Used multiple marketing software applications and concepts to

develop national promotions.

. Incorporated direct mail marketing campaigns using Pitney-Bowes

systems.

. Supported both external client and internal sales teams with

critical marketing material.

. Partnered with vendors to manage accounts and collection of

vendor income or co-op funds.

Human Resources Assistant . Bailey Nurseries . Newport, Minnesota

2002 - 2003

Responsible for utilizing various Human Resource management tools and

software applications to

administer time records, wages, and multiple payroll related

decisions for approximately 700 employees:

. Effectively managed daily tasks for Human Resource group:

created/placed recruitment ads, provided

training, presentation, and coordination of seasonal events for

employees.

. Worked closely with Personnel Manager to perform hiring duties

and answer legal related questions.

. Created and placed recruitment ads within local newspapers and

employment agencies.

. Supported internal groups with English/Spanish translation

services for workers.

EDUCATION

. B.S., Marketing/Business Administration, 2002: University of

Wisconsin - River Falls

o University of Puerto Rico, 1998 - 1999

VOLUNTEERISM

. In 2013 raised over $10,000 for the American Heart

Association: Twin Cities Heart Walk

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