LISA M. KENNY

**** ****-*-****** ***, Unit *** . St. Petersburg, FL 33706

561-***-**** . abkn99@r.postjobfree.com

http://www.linkedin.com/in/lisamkenny

SENIOR ONLINE MARKETER

Highly successful online marketing and merchandising professional with nine

years experience in developing and executing customer differentiating

business and product strategies. Expertise utilizing emerging technologies

and search engine optimization to increase product visibility and drive

revenue growth. Proven record of pro-actively monitoring market trends and

leading initiatives to ensure organizational relevancy and success.

Ability to effectively manage multiple external partners and internal cross-

functioning teams. Strong communication, presentation and relationship

building skills.

Search Engine Optimization (SEO) Online Marketing Product Marketing

Search Engine Marketing (SEM) Affiliate Marketing Project

Management

Social Networking Account Management Public

Relations

PROFESSIONAL EXPERIENCE

TRAVELOCITY, North Palm Beach, FL 2006-

Present

Manager, Product Merchandising

Directly manage marketing relationships for strategic partnerships,

including American Express Travel, AOL Travel & Commission Junction

(branded affiliate program). Under deadline, successfully launch full-

scale promotional campaigns supported through website placements, search

engine advertising, social media networks and email marketing. Analyze

market intelligence and trends to establish annual merchandising calendar,

define overall marketing strategy and work with both design and development

teams to strengthen product placement within the travel vertical.

. Collaborated with the design, functionality and development of new

user interface for core hotel booking engine, resulting in a 16%

conversion increase.

. Established detailed marketing requirements for merchandising

enhancements aimed at increasing conversion, including scalable

promotional pages, in-path messaging, product cross-sells and deal

feeds.

. Prioritization of large-scale marketing projects and monitoring bug

fixes while communicating partner expectations to internal development

teams.

. Disseminate weekly and monthly promotional reports providing

recommendations for leveraging and promoting all deals across multiple

distribution channels, while working with Quality Assurance teams to

ensure 100% error-free delivery.

. As a result of increased marketing presence, grew branded affiliate

program by 65%+ in 2009.

WORLD CHOICE TRAVEL, a division of Travelocity.com, North Palm Beach, FL

2004-2006

Supervisor, Account Management

Led team responsible for growth of 2,000+ private-label websites generating

$87M in annual revenue. Directly managed Top 25 strategic accounts

representing 80% of network revenue, including Continental Airlines,

Automobile Association of America (AAA), Marriott International & Disney.

Worked directly with business development to onboard new accounts,

establishing both HTML and XML based websites utilizing multiple products,

including hotel, car, air and packaging. Effectively managed relationships

and multiple business models while becoming fully proficient with the

principles of affiliate marketing, search engine marketing and online

merchandising.

. Organized department utilizing Salesforce.com to manage business

development leads, contracts, quarterly sales figures and partner

correspondence.

. Developed and executed annual customer satisfaction survey, achieving

consistent scores of 84%+ on average (exceeding partner expectations).

. Created SEO website evaluation process, hosted teleconferences to

educate both external and internal stakeholders of SEO/SEM best

practices and managed relationship with third party SEO consulting

agency.

. Implemented Strong Mail CRM system enabling mass email capabilities

for program. Wrote and disseminated all partner communications,

including monthly partner newsletter, new product announcements and

system outage notifications.

. Represented World Choice Travel at Search Engine Strategies trade

shows and assisted with event logistics for annual partner

conferences.

SUNDIAL FINANCIAL GROUP, St. Petersburg, FL

2000-2003

Marketing Coordinator

Executed offline marketing strategies for group of independent financial

advisors, including development of print advertising, seminar event

logistics and public relations campaigns aimed at new business acquisition.

Managed in-house securities marketing collateral, established relationships

with clientele and oversaw all administrative duties.

EDUCATION

Bachelor of Administration, BA

University of South Florida, Tampa, Florida

TECHNICAL SKILLS

Microsoft XP Server, Windows 7

Microsoft Office Suite: Word, Excel, PowerPoint

Google AdWords Management

HTML

Working knowledge of Cascading Style Sheets (CSS)

Adobe Photoshop

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