Samantha Gallinelli

*** ********** *** *** *, Somerville, MA 02143, abkln4@r.postjobfree.com, 480-***-****

OBJECTIVE Efficient and self motivated marketer with a proven track record for successful marketing outreach and

opportunity creation. I have great experience and ability with partner relationships and co-marketing

activities. My ability to manage multiple projects in a timely manner while also introducing new ideas

and concepts makes me a valuable asset to any organization.

HONORS & Marketer of the Quarter Q42009 – IBM Cognos

AWARDS Marketing Programs Recognition Award FY08Q4 – Cognos

Marketing Faculty Recognition Award 07’ – University of Massachusetts

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COMPUTER Microsoft Office Eloqua

SKILLS

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Salesforce Cognos Planning

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Outlook/Lotus Microsoft Windows

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Sales Genius Siebel on Premise

WORK Innoveer Solutions (Short Term) May 2010 to Septembe

EXPERIENCE 2010

Marketing Manager, Innoveer Solutions, Boston MA

• Nurturing and developing relationships with alliances to increase partner related opportunit

• Developing demand programs in line with our inside sales lead development engine

• Analyzing and assigning our website hits to the inside sales team for follow up

• Managing submissions to partner awards and recognition programs

• Executing social media presence via Twitter, LinkedIn and blog response

• Updating and optimizing our profile on partner sites

• Managing live events and tradeshows in line with marketing budget

• Manage ongoing communication and collaboration with peers to drive synergy pipeline and

revenue

IBM (Acquired Cognos April 2008) April 2008 to Marc

2010

Channel & Mid-market Marketing Manager, IBM, Burlington, MA January 2009 – March 2

• Driving the channel marketing plans with critical partners that define objectives, target

markets, demand programs strategies and tactics

• Develop and execute demand program strategies that drive to the required pipeline

• Assess market segment and program performance, using IBM Cognos’ performance

management solutions, and making adjustments as needed in support of targets as well as

overall pipeline gaps

• Successfully manage the marketing budget

• Ensure ongoing communication with Channel partners, Channel sales teams and busine

development teams to drive integrated efforts

Marketing Specialist, April 2008 – Decembe

2009

• Enable field marketing team by learning new IBM systems

• Documenting directions on new systems to assist in acquisition

• Assisting with PO requests and Event Solution Tool entries

• Event planning and execution

Cognos May 2007 – Apr

2008

Budget Specialist, Cognos Corporation, Burlington, MA

• Cognos 8 Planning

• Process budget code and ghost card requests for marketing expenses

• Tracking of all American Express spending as well as I-Procurement and Invoice

Processing

• Collaborate with outside vendors to establish Cognos product supply

• Send and Receive all logo products for event managers

• Qualify leads using Eloqua, Salesforce, and Hoovers

EDUCATION B.S., Business Management, Marketing, Magna Cum Laude, December 2006

University of Massachusetts, Boston, MA

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