Gary Cheung

*** ****** ******, *** ** * New York, NY 10002 * 917-***-**** *

abkle5@r.postjobfree.com

INTERNET MARKETING SEARCH ENGINE OPTIMIZATION WEB ANALYTICS

. Over five years of experience in online marketing and e-commerce.

. Skilled in web analytics and search engine marketing, including pay-

per-click advertising, and affiliate marketing. Experienced in search

engine optimization (SEO) and benchmarking results.

. Experienced in click stream and funnel methods of analysis as well as

conversion optimization.

WORK EXPERIENCE

Spy Store Pro, New York, NY, E-commerce Business Owner

2009-2010

Online retailer of surveillance and personal safety products. Own and

manage business, which provides variety of surveillance cameras, pepper

sprays, and infidelity kits. Handle all aspects of business, including

marketing, customer service, sales, purchasing, and accounting.

. Marketing: Drive traffic to website using search engine optimization

(SEO), pay per click advertising (PPC), and comparison shopping engine

marketing.

. Customer Service: Responsible for providing quick, friendly customer

service by answering customer's questions, providing technical support

and inventory levels.

M. FRIED STORE FIXTURES, Brooklyn, NY, E-Commerce Online Marketing Manager

2007-2008

B2B provider of commercial office supplies for retail vendors including

Duane Reade. Responsible for oversight of all online marketing activities

from market research and web analytics to marketing campaigns and SEO

. Market Research: Applied knowledge of website analytics and metrics

for competitor analysis to increase efficiency of marketing campaigns

and enhance online traffic through affiliate marketing and SEO.

. Project Management: Managed third-party vendors and offshore teams in

making improvements to site to optimize speed and efficiency.

. Campaign Optimization: Drove traffic to website and increased website

conversion rates. Increased sales conversion rate while reducing

expenses of pay-per-click advertising by 40% and achieving top ten

position on organic search engine results through search engine

optimization (SEO) keywords in Google, Yahoo, and MSN.

Key accomplishments included

o Reduction of shopping cart abandonment rate by up to 45%

o Reduced pay-per-click advertising by over 40%

o Doubled web sales conversion rate for initial orders placed

online.

Affiliate Marketing: Directed revenue-driving initiatives via additional

channels such as Yahoo! Shopping, Amazon, and eBay. Launched successful

programs in affiliate networks like ShareASale and LinkConnector

SOLE PROPRIETORSHIP, New York, NY, Affiliate Online Marketer

2005-2007

. Created fitness portal with content and e-commerce components from

concept to completion

. Established business relationships with other entrepreneurs: e.g.,

well-known fitness personality Ryan Lee

EDUCATION

Binghamton University, Binghamton, NY

2003

BA in Economics

CONTINUING EDUCATION

University of British Columbia, Vancouver, Canada

2008

Earned certificate in Web Analytics. Coursework included measuring

marketing campaigns, creating analytics culture and site optimization.

Expert instructors included Bryan Eisenberg, Jim Sterne, and Avinash

Kaushik.

Computer Skills

E-Commerce: Proficient in Google Analytics, Google AdWords, and Yahoo!

Search Marketing. Familiar with Omniture SiteCatalyst.

Web Design: Proficient in Dreamweaver, HTML, and Microsoft FrontPage.

Contact this candidate