Frances Ward

Summary

Having over ten years of experience in art direction and design, I have

provided creative services to major corporations such as Papa John's

International and Humana. My creative portfolio is vastly diversified,

representing work done on behalf of clients ranging from a major university

to sports medicine products, and in such areas as industrial, restaurant,

retail, non-profit and more.

Freelance

Currently, I provide freelance design work to a number of business clients

which provides me the opportunity to create for and interact with a variety

of clients and vendors. Projects include identity and logo development,

various print materials, placed print advertising, and web collateral.

Clients include Doe Anderson, EarthSave Louisville (and affiliated

organizations), Louisville Magazine, Louisville Bedding Inc., Papa John's

International, AllegraPrint and Imaging, Paul Schultz Advertising and

various restaurants.

Experience

McCafferty and Company Advertising Art Director (10/2005 to

4/2007)

Concept, design and produce various print and web projects for clients

including Active Ankle, the Better Business Bureau, Davis Jewelers, major

EPI facilities, Republic Diesel and Sullivan University Systems. Produced

branding efforts (including logo design), new business and direct mail

campaigns, outdoor promotions, tradeshow displays, newsletters and website

design.

Paul Schultz Advertising Freelance

Designer/Intern (2/2003 to 10/2005)

Provided creativity and design skills to creative directors and design

team. Design and produce various print and promotional pieces for clients

as well as internal promotions. Assisted in directing photo shoots and

attended press checks.

Papa John's International Graphic Designer (6/2001

to 10/2002)

Began freelancing for the HR Department producing communications and event

pieces prior to employment. Was hired into the creative team of the

Marketing Department to design national promotions as well as internal

promotions, communications and logo designs. Participated in photo shoots

assisting in the direction of photographers and food stylists. Worked daily

with a team of designers to brainstorm and execute various promotions.

Software Knowledge

Working knowledge of Macintosh and Windows platforms and these software

programs:

Adobe CS4 - PhotoShop, Illustrator, InDesign, ImageReady and the Acrobat

Suite

Macromedia - Dreamweaver, Flash and Freehand

Quark Xpress

Microsoft - Word, Excel, PowerPoint, Access and Entourage

Education

University of Louisville BFA, Graphic Design

Portfolio and professional references will be provided upon request.

(franceswarddesign.com to see portfolio)

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