Valerie J. Broughten

***** ***** ****** *****

Dayton, MN 55327

612-***-**** abkeg2@r.postjobfree.com

PROFESSIONAL SUMMARY

Energetic Sales and Marketing professional with proven success in the

consumable and packaged goods industry. Key strengths in account

management, relationship building, data interpretation and conflict

resolution. Highly motivated, results-driven individual with strong

interpersonal, decision-making, problem-solving and presentation skills.

Proven track record to reach and exceed sales goals. Expertise includes:

Building Key Account Relationships Corporate Communications

Budget Accountability Recruiting / Training / Development

Marketing / Sales / Merchandising Brand Management

(including the 4 Ps of Marketing)

PROFESSIONAL EXPERIENCE

PROCTER & GAMBLE, Cincinnati, OH 1999 - 2010

Retail Market Manager 2002 - 2010

Planned and executed regular meetings with mass merchandise, grocery and

drug customers to build strategic partnerships and influence key customers

and drive sales. Collected and analyzed sales data, customer feedback and

consumer trends to identify sales opportunities and acted on them. Passion

for selling in a retail environment.

. Educated key store personnel and district management to drive

implementation of corporate programs including new product launches,

planogram and display implementation which resulted in consistently

meeting and exceeding P&G's 85% on-shelf implementation goals at Wal-Mart

and 90% at Target.

. Presented P&G corporate initiatives to mass account district level

managers and placed product orders to gain sales.

. Selected by manager to serve as regional expert for SuperValu and Nash

Finch Grocery chains to proactively influence the direction of our

organization in order to successfully meet sales goals.

. Achieved merchandising objectives of maintaining distribution levels

through shelf presence; building displays, displaying signage, back

filling stock, developing cross-merchandising displays and resetting

shelves with and without plan-o-gram direction resulting in increased

consumer awareness and increased sales.

. Hired, coached and managed 5 Account Representatives and 22 Retail

Merchandisers to ensure delivery of competitively superior in-store

presence for P&G brands via the execution of priorities according to

customer expectations.

. Scheduled all Retail Merchandisers' in-store work and maintained 98% in-

store reliability.

. Conducted field training sessions with Retail Merchandisers and Account

Representatives and prepared field evaluations to provide immediate

feedback which enabled them to significantly increase in-store success by

more than 20%.

. Consistently shared feedback from field with upper management to

significantly improve processes; including streamlining the communication

process with field employees and store personnel.

. Proven ability to motivate team to success; consistently meeting and

exceeded goals.

Valerie J. Broughten Page Two

PROCTER & GAMBLE (Continued)

Account Representative 1999 - 2001

Managed a geographic territory of approximately 75 accounts; drug, mass and

grocery. Accountable for achieving sales targets, distribution targets and

schematic targets of P&G products as specified by the P&G sales team.

Prepared and presented effective sales presentations using negotiation

skills to achieve sales goals. Responded to customer needs.

AVEDA CORPORATION, Minneapolis, MN 1990 - 1999

Brand Manager 1996 - 1999

Managed short-term and long-term planning of Accessory and Amenity

categories including; sales, gross margin, expenses and profits.

Formulated and implemented marketing strategies and business plans to

optimize the volume growth and profitability consistent with annual and

long-term objectives and strategies of Aveda.

. Recommended strategies / tactical modifications to the annual plan to

increase overall sales.

. Managed and controlled marketing expenditures within approved budget and

risk parameters, recommending modifications as required to achieve volume

and profit commitments.

. Developed and executed category marketing plans based on evaluation of

past performance and consumer trends to consistently grow the business by

20% annually.

. Prioritized and supervised direct reports and team members against

category objectives, strategies and tactics to ensure success of meeting

a 20% annual increase.

. Developed strong communication and interpersonal relationships with P&G

Regional Managers, Customer Teams and Account Planners to improve overall

business including: attending team meetings and conference calls, act as

a contact person for in-store issues as well as provide competitive

intelligence.

. Educated key store personnel to drive implementation of corporate

programs.

Associate Brand Manager, Skin Care 1993 - 1996

Assistant Brand Manager, Skin Care 1992 - 1993

EDUCATION AND TECHNICAL SKILLS

BA, Marketing, Metropolitan State University, Minneapolis, MN

Microsoft Office (Word, Excel, PowerPoint, Outlook)

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