Gene Armstrong

Richardson, Texas

214-***-****

abkaj2@r.postjobfree.com

Executive capabilities:

P&L management, business planning, forecasting, budgeting, project management,

strategic and tactical marketing, sales channel development, market assessment,

product development, acquisition, organic growth, business and engineering judgment

Executive accomplishments:

• Profit and Loss responsibility for multiple technology product businesses with general

management experience over $122M+ in annual revenue and 90+ people at a leading

semiconductor company. This responsibility evolved from a $32M business with 32 people

in 2001.

• Personally initiated and grew a new product line from $6M to $37M in annual revenue from

2001 to 2006 resulting in a 36% net profit margin attainment

• With 224 reports in the past eleven years have had 7 resignations

• Experienced in buy side acquisition and IPO success

• ‘Publish or perish’ anxiety resulting in compounded revenue growth through the introduction

of 61 unique products in the last 7 years

• Accomplished in executing change and growth through acquisition, organic growth,

consolidation, over a wide array of product types (65nA low power to 65nm high speed),

markets (consumer to industrial) and business sizes (startup to $2B)

Engineering and product development accomplishments:

• Strong background in design and product development, having designed or defined

products that have won EDN Product of the Year, ELECTRONIC PRODUCTS

Product of the Year, and AnalogZone Product of the Year awards

Qualifications:

Nine years of executive management, four years of product development

management, fourteen years of product design and definition, nine US patents, BSEE

Cum Laude and MSEE from the University of California at Irvine

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Gene Armstrong 214-***-**** abkaj2@r.postjobfree.com

MAXIM Integrated Products (Dallas Semiconductor -> MAXIM)

Managing Director – March 1999 to December 2009

General Manager (GM) with profit & loss (P&L) responsibility for multiple business units (BUs). Management

responsibilities included product development, engineering, marketing, applications and inside sales within a product

organization structured environment. GM role grew from a single $32M BU with 32 people in 2001 to three product

businesses with $122M+ in revenue and 90+ people in 2007.

- Managing Director, Storage RTC/TCXO BU – February 2007 to December 2009

GM of a diverse $88M business unit with the product responsibility for proprietary high-speed SAS/SATA and

TCXO/RTC products utilized in the consumer, data storage and communications markets. As P&L manager grew

revenue from $61M to $88M and achieved the number two position in the storage SAS/SATA expander market with

leading 65nm high speed SERDES technology. Led the acquisition of Vitesse Data Storage products division.

- Managing Director, High Speed Signal Processing BU – August 2006 to May 2007

As GM of the high-speed ADC/DAC converter and RF signal conditioning product line, formulated and executed a

plan to set the course for this distressed BU. On completion of profitability analysis, assessment of competitive

landscape, resource opportunity cost and litigation risk, the assets of this business were re-allocated within the

company. Negotiated the business settlement of litigation between ADI and MAXIM regarding relevant technology.

- Managing Director, Battery and Thermal BU – April 2001 to September 2007

As P&L manager, doubled revenues of one of Dallas Semiconductor’s most profitable business units. This $61M

organization provided proprietary mixed-signal integrated circuits for the thermal instrumentation and battery

management markets worldwide. This business merged as a result of a personally initiated consolidation of Maxim

business units in 2007.

- Product Development Manager (Dallas Semi title), Battery and Thermal BU – March 1999 to March 2001

Responsible for the definition, design and customer applications support of the battery management product line.

Direct reports included product development, design engineering and customer applications groups. Personally

defined the DS2760: Electronic Products Product of the Year 2000

Texas Instruments

- Business Development Manager, Advanced Analog Products BU - September 1998 to January 1999

Facilitated a Market Assessment Process (MAP) justifying the economic viability of a battery business entity. Eight

months following completion, as a fulfillment of the MAP, TI purchased the Unitrode/Benchmarq Corporation.

Benchmarq Microelectronics (startup to IPO -> Unitrode Corp -> Texas Instruments)

- Director of Product Development: December 1996 to July 1998

Defined industry leading, low-power, mixed-signal integrated circuits for the battery management market. Organized

and managed a team of development and firmware engineers tasked with translating sales, marketing and

customer inputs into product specifications for an emerging market. Defined the bq2000: EDN Innovation of the

Year 1998.

- Staff Design Engineer - January 1990 to December 1996

As a team member, contributed to all IC designs from company inception to IPO. Sole contributions included the

definition and design of seven unique mixed-signal die types. Architected the proprietary microprocessor utilized in

all Benchmarq battery capacity monitoring devices.

SRX (startup)

- IC Design Engineer: April 1987 to January 1990

As sole contributor, completed the definition and design of a custom, single chip digital telephone. This device was

utilized in SRX’s highest volume product for more than 5 years.

HYCOM (startup - > Sharp Digital Information Products)

- VLSI Design Engineer: June 1983 to March 1987

Led a design team in the development of integrated CMOS analog front end products for data MODEM applications.

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