Raymond J. Caron

*** *********** **. . **********, ** 94010 . 408-***-****

. abk9lw@r.postjobfree.com

Director of Sales / Director of Marketing

EXECUTIVE PROFILE

Results-oriented manager offering balanced sales and marketing experience

with increasing responsibility in sales, marketing, product management,

strategic planning, and business development within highly competitive

technology industries. Proven ability to motivate, energize, and lead cross-

functional teams to achieve successful results in fast-paced, start-up,

small company and corporate environments. Articulate with excellent

interpersonal, communication, and presentation skills across all levels

including executive, customers, and business partners. Highly-motivated,

and respected team player dedicated to organizational success.

SALES & MARKETING BUSINESS LEADERSHIP PRODUCT/MKTG

MANAGEMENT

. Direct & Channel Sales (LAMP) . Mergers & Acquisitions .

Product Life Cycle Management

. Hire, Train, Monitor, Manage . Start-up & Turn-arounds .

Customer Research & Surveys

. Marketing Programs, Trade Events . Team Building & Leadership

. Brand Management & PR

. Strategy, Analytics . Market & Competitive Analysis .

Website Development, Analytics

. Strategic & Tactical Planning . Online Marketing & Promotions .

Product Development & Launch

PROFESSIONAL EXPERIENCE

DeltaTRAK Inc. - Pleasanton, CA - DeltaTRAK, Inc., is a leading innovator

of cold chain management and temperature monitoring solutions. The product

line includes a wide range of temperature and humidity data loggers,

wireless systems, high quality portable test instruments that monitor and

record temperature and humidity. Our primary markets span most food

service industries including growers, shippers and receivers. We are

aggressively expanding in the Life Sciences, Chemical and Pharmaceutical

markets.

Marketing Manager

09/2009 - Present

Reporting to the president I am responsible for Product Management, Product

Marketing and MARCOM with a group of three marketing individuals. I

developed our annual marketing plan and budget. I have significantly

improved the marketing strategy by implementing industry and customer

classification methods that have improved our ability to reach target

markets with meaningful messages. I optimized our website using SEO

methods which has resulted in significantly greater hits and higher

rankings in organic searches. I am currently redesigning the PR and

communications programs to increase lead generation.

EVANS ANALYTICAL GROUP, INC. - Sunnyvale, CA - Sales and Marketing

executive for the world's leading, fully integrated and independent

materials characterization network of laboratories; delivering molecular

testing and atomic analytical services and expertise in new materials

development to many different industry segments including nanotechnology,

Biotechnology (medical devices), photovoltaic technology (solar),

semiconductor and others.

Director of Sales and Marketing

01/2005 - 04/2009

Directed marketing and sales activities as a key member of the executive

team reporting to the COO; Direct sales, marketing management, online

marketing, public relations, advertising, and branding for all product

lines representing approximately $70M annual sales.

. Built a Large Account Management Program (LAMP) of direct sales people

(15 key account sales managers) - selling services around the world

(North America, Europe, China, Asia). In my tenure, revenues grew

from $25M to $70M.

. Created a sales channel for our services in Singapore, Korea and

Europe.

. Directly involved in the due diligence evaluation and integration of

the thirteen (13) acquired companies during my tenure.

. I played a key role in the presentation and due diligence sale of EAG

to a financial buyer in 2005.

. I was the creative source of all marketing programs and developed

programs including WorkingSmarter Seminars, Technical Seminars,

Market Focused Seminars (Photovoltaic - solar, BioMedical,

semiconductor).

. I directed a massive annual trade event program spanning more than

fifty (50) trade events each year.

. I directed an extensive online lead generation marketing program which

included multiple company owned websites (www.eaglabs.com,

www.whitemountainlabs.com, www.accurel.com, www.mefas.com,

www.dsllab.com, www.cascade.co.uk), many e-mail marketing campaigns,

comprehensive Google Adwords program, and continuing search engine

optimization (SEO) and search engine marketing (SEM) programs.

Results were monitored using Google Analytics, SAS, and Silverpop

(customer surveys).

. Directed the development of all collateral, white papers, sales tools,

training material, websites, press materials, and channel support for

ongoing sales efforts including brochures BR039, technical

application notes AN454, Newsletters Jan 2008, Technical Posters,

Technical and Business Presentations (PowerPoint and Flash), and Adobe

Photoshop, Illustrator and InDesign.

. Planned strategies and implemented new Business Development plans

including market analysis for entry into China, Korea and Singapore

. Extensive world travel to develop and grow business in Europe (UK,

France, Germany) and Asia (Korea, China, Taiwan, Singapore)

CONSULTANT - San Jose, CA - Marketing and Sales Consulting conducting

customer research, sales training, trade event management and web design

for small to mid-sized companies.

2003 - 2005

DITECH COMMUNICATIONS, INC. - Mountain View, CA - Key executive of a

publicly traded hardware and software telecommunications equipment company

providing technology that improves the quality of voice transmission over

all forms of audio transmission including VoIP, Wireless and wireline.

Vice President of Marketing

2001 - 2003

Directed all corporate and product marketing activities as a key member of

the executive team reporting to the President & CEO. Oversaw all product

management, online marketing, advertising, strategic partnerships,

branding, and business development for all product lines representing

approximately $45M annual sales.

. Built and directed a marketing team of product managers that defined,

launched, marketed, and sold 4 product lines to all of the major world

wireless and wireline telecommunications providers including AT&T,

Cingular, Verizion Bell Canada, Nextel, British Telecom, more.

. Facilitated year-over-year growth across 4 product lines and developed

award-winning, best-selling brands, increasing annual revenue in an

exceedingly competitive environment.

. Planned strategies and tactics which resulted in aggressively

overcoming competition, increasing market share, penetrating new

markets, and driving profit margins to record levels.

. Proposed a new product and strategy which was implemented and is

currently the leading product and the hardware foundation of all new

technology being deployed by Ditech.

. Developed and implemented overall product line strategy, feature set,

product roadmaps, user interface, pricing, and branding efforts to

successfully position our products in the marketplace.

. Orchestrated corporate sales campaigns and delivered all collateral,

white papers, sales tools, training material, websites, press

materials, and channel support for product rollouts and ongoing sales

efforts.

PSS, INC. - San Jose, CA - Key executive and co-owner of a privately-held

distribution company.

Vice President of Marketing

1995 - 2001

As one of the top executives I supervised five direct reports with 60 total

staff, controlling a $7 million annual budget, and reporting to the Board

of Directors. I analyzed the business fundamentals including market and

financial position and strength, identified core competencies in

manufacturing, customer service, delivery and inventory. I proposed to the

board a restructure and development plan to leverage the company's

strengths including profit and growth objectives, defined the management

structure and new staff. Following the approval of my plan I restructured

the existing information and accounting reporting systems to improve

tracking, improved product inventory to reduce costs and implemented

tighter accounts receivables controls. As a result of my efforts the

company was sold at a profit for all stock holders.

. Doubled the company revenue from $4.8M to $10M per year

. Doubled the bottom line profits from 4% to 8%

. Reduced employee turnover from 33% per year to 10% per year

PRIOR EXPERIENCE INCLUDES

STARLIGHT NETWORKS, INC. - VP Sales - Video Server software systems

INSIGHT DEVELOPMENT CORPORATION - VP Sales - Enterprise Print Server

software systems

UNGERMANN-BASS, INC./INI - Director of Sales - Local Area Networking,

software and hardware

SENTRY TEST SYSTEMS/FAIRCHILD - Sales Director - Automated Test Measurement

(IC's and Memory) systems

HEWLETT-PACKARD, INC. - Technical Sales Manager - CAD/CAM, Technical

Computer Hardware and Software, Test & Measurement tools

EDUCATIONAL/MILITARY BACKGROUND

SAN JOSE STATE UNIVERSITY, SAN JOSE, CA - Bachelor of Science, Aeronautics

UNITED STATES ARMY - Helicopter Pilot

Contact this candidate