Kenneth Munck

801-***-****

abk4sf@r.postjobfree.com

*** *. ****** **** ******, Murray UT 84107

Summary

For the past 21 years I have been relied upon to grow businesses and product lines from the ground up.

Without exception I have in every case surpassed goals and KPIs. Regardless of the company and my position

I adapted quickly and understood what needed to get done. I have brought financial success to each and

every one of the companies I have worked for.

At MP3 TechSupport, a small startup company with less than 10 employees, I have for the past 10 years

exceed my annual goals by 20-30% and generated over $8 million in profit due to my ability to not only

deliver on goals and KPIs, but to surpass all expectations. When you hire me you accept a skilled professional

with 21 years of business understanding, as well as product marketing and management experience. I work

very well in a team oriented environment or as an individual. I continually exhibit leadership, expertise, and I

consistently exceed goals. I am a wealth generator and contribute to the success of any organization I join.

Objectives

My objective is to obtain a position where I will apply my vast business experience exceeding annual revenue

goals. I work dedicatedly to complete each and every task I face to ensure the financial success and growth of

the company.

Experience

Senior Product Manager January 2005 – December 2014

MP3 TechSupport, LLC 3051 W. Maple Loop Dr. Suite 201, Lehi UT

Responsible for product marketing, development, & management of video editing software

(developed in Java) with 15 million installs generating on average $1,500,000 per year. Worked with

Java programmers on a daily basis to create and implement new product features.

Conducted market research relating to new software features and functionality based on

competition and consumer expectations. Conducted user testing and managed technical support in

an effort to better understand customer expectations and issues.

Designed and created product screens, websites, integrated payment systems into websites, and

created customer support forms.

Experience running website optimization using A/B, multivariate and behavioral targeting tests via

Visual Website Optimizer service.

Daily review and analysis of various internet analytics.

Manage staff by hiring, training, and supervision of 10 employees.

Created daily profitability reports and project progress tracking.

Manage pay per click advertising campaigns via Google Adwords and BingAds. Manage SEO

campaign efforts, responsible for indexing over 8 million pages.

Responsible for recruiting over 50 affiliate marketers to promote product.

Successfully manage and create daily email marketing campaigns to in house email database of 5

million subscribers.

Exceeded 2005 customer install goal by more than 120% to 5 million and exceeded 2006 goal by

more than 130% to 6 million installs.

Generated yearly revenues of $1 million by 2006 via affiliate and email marketing efforts.

Leads Marketing Manager January 2004 – December 2004

Lexington Law 360 N. Cutler Drive, North Salt Lake UT

Responsible for generating leads for the call center to generate new clients via paid search, affiliate

marketing, and email marketing. Designed and created product landing pages containing short forms

for leads.

Created new email marketing campaigns and managed daily in house email marketing campaigns.

Acted as liaison between management and the IT department implementing new email technology

and improving email delivery systems.

Exceeded lead generation goals by more than 100% resulting in tripling my yearly income.

Product Manager July 2000 – December 2003

FreeYankee Inc. 11778, 360 S Election Dr., Draper UT

Responsible for product development of Internet contest sites and generating leads for email

marketing.

Responsible for managing pay per click advertising campaigns.

Promoting third party consumer offers to in house email database of 25 million subscribers

generating average yearly revenue of $750,000.

Assistant Vice President & Online Product Manager March 1993 – July 2000

Zions Bank. One South Main Street, Salt Lake City UT

Responsible for the marketing and development of all of Zions Bank’s Internet financial products,

including Online Banking marketing campaigns utilizing in-branch merchandising, statement insert,

direct mail, radio, and TV.

Product Manager responsible for the implementation and integration of PC Banker software,

Resume:

Microsoft Money, Quicken, and QuickBooks with back end bank systems.

Exceeded 1998 customer enrollment goal by more than 200% and exceeded 1999 goal by more than

185%. Exceeded 1999 online loans goal by 165% in the first year of offering loans through the

Internet bank.

Exceeded 1998 Internet bank deposit goal for a total of over $42 million and exceeded 1999 goal by

more than 180%.

Education

Weber State University

1994 Bachelor of Business Administration

Foreign language Skills

Danish

German

Skills

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)

Pay Per Click advertising (Google Adwords and BingAds)

Multivariate testing and Website Optimization

User Testing and Behavioral Targeting

Click to Call marketing, Email Marketing, and SMS/Text Marketing

2

Photoshop (Adobe Design Premium CS5)

Website and Graphic design

HTML, JavaScript, CSS, PHP programing, and some SQL

Web hosting, Server and Computer technologies

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