SENIOR MANAGEMENT EXECUTIVE
Sales & Marketing * Operations & General Management* Strategic Planning *
Team Building & Leadership * Turnaround & Rebuilding * Distributor & OEM *
Entrepreneurial * Out of Box Thinker* Perseverance* 6 Sigma* Government
Contracts
Core Competencies
Results-driven, seasoned and talented senior operating Sales & Marketing
executive, offering 20+ years of experience and success in driving
operational growth, maximizing business opportunities, leading new product
introductions, start-up and turn-around efforts; astute listener to
customer requirements; skilled negotiator and 'plan your work, work your
plan' executive
Skills & Abilities
. Responsible for teams that varied in size from 2 to over 41, with
direct & indirect personnel
. Experience leading remote team with a clear direction and a consistent
message, resulting in high performance through effective communication
. Great track record attracting and developing high caliber talent
. Experience working with distributors, manufacture representatives,
licensees, national and international
. Experience leading teams working within a manufacturing environment
for over 20 years & CRM tools
. Team leadership, directly involved and leader by example
Sales Responsibilities
. Responsible for annual sales of $6.7M to $43.9M
. Responsible for obtaining gross margin minimums
. Responsible for growing new business and retaining key account
business
. Responsible for meeting and/or exceeding annual and quarterly sales
goals
. Responsible for full integration and staff usage of CRM tools
. Responsible for continuous review of latest sales tools
. Responsible for annual forecasting, and new product development
Professional Experience
FUEL TECHNOLOGIES INTERNATIONAL
Vice President- August 2011-Present
Colorado Springs, Colorado
This company manufactures automated fluid power equipment for the mission-
critical market, fluid power market, data processing centers, banks,
grocery stores, medical Industry, hospitals, C-Stores and office buildings,
etc.
Sales & Marketing Management:
. Initiated sales program to grow sales by $400K in 9 months
. Created new product for stand-by power market, sells were $295K in 7
months
. Lead new business development strategy, work with licensee's
. Guided team to establish fluid power product line as a required item
for Microsoft
. Established new market, new revenue stream, and set up new alliance
partner for product line
. Established new representatives in Thailand and Australia, Egypt &
Mexico in last 24 months
. Established new training aids and presentation programs for re-sellers
. Oversee region managers, distributors, authorized representatives and
alliance partners
. Established new OEM's for United States
. Created new advertising programs and product launch
. Provide coaching and training to employees, manage CRM programs
. Negotiate sales and marketing contracts, set up new standard
. Manage team for trade shows and return on effort
. Global market product launches
. Maintain GSA contracts, establish new business with government
facilities
Operational Management:
. Develop and maintain departmental budgets consistent with objectives
for company
. Create, track and evaluate internal metrics and management reporting
to identify marketing performance and effectiveness, to include
programs, channels, markets, product mix
. Revamped price list to vertically integrate all products
. Set up test evaluations on ASME vessels
. Established and helped implement cost controls designed to reduce
spending and waste
. Restructured distributors to maximize potential
. Restructured agreement with fleet owners to reduce costs
. Set up new agreement with legal team to reduce expense
. Assisted manufacturing to reduce cycle times and inventory
LEIGHTON O'BRIEN, INC.
Vice President 2008 to July 2010 then President till August-2011
Colorado Springs, Colorado
This company manufactures mobile filtration equipment and tank and line
testing equipment for convenience stores, petroleum companies, government
installations, fluid power, hospitals, banks, prisons, petroleum companies,
mines, data centers, etc.
Created new product line division from inception; established new partners
and alliances with fortune five hundred companies: 7-Eleven,
Conoco/Phillips, Valero, Shell, Cummins
Established Leighton/O'Brien as a leader in the market place for products,
securing numerous annual contracts
Created new line of distributors in United States and established two-
tier distribution in:
Texas ? Kansas ? New Mexico ? Oklahoma ? Arkansas ? California
Set-up new international distribution and
OEM's in:
Guam ? Thailand ? Australia ?
United Kingdom ? South America
Reporting to the CEO and board, established short- and long-term strategic
plans and goals; created marketing plan, trained sales staff for new
product launch; established internal metrics and management reporting to
identify marketing performance and effectiveness of programs, channels, and
product mix; lead new business strategy
. Managed all region managers, distributors, and authorized
representatives; responsible for sales quotas, contracts, trade shows
and customer training
Increased market share by 19%, for line and tank testing services;
established sales of tank cleaning service to over $1.9M in 18 months;
interfaced with engineering to develop proprietary products
ALGAE-X
President 2007-2008
Fort Myers, Florida
This $3M Company manufactures Diesel fuel liquid/liquid filtration systems
and filter cartridges and components for marine, refinery, agriculture,
construction and mission-critical industries.
Created new US distribution channel:
. Established new distribution for aging product line to re-invigorate
. Set up new business relationship with US Sugar
. Set up new OEM's in bio-diesel market
. Assisted with fuel test lab set-up
. Set up new distribution for filtration products into the wind turbine
industry
. Improved operating performance and EBIT
. Implemented new cost controls, cut expense growth rate from 16% to 12%
without adverse impact on services or employees
Reporting to the CEO/owner, responsible for all operations, strategic
planning, marketing and sales; increased sales by 21% in 7 months;
oversaw region managers, distributors, representatives, and alliance
partners
PREMIER BUSINESS SUPPORT
Owner 2002-2007
Colorado Springs, Colorado
Owner of this secretarial service/executive suite business providing
services to client base of 30+.offices
Services included:
. Tape transcription, typing, phone answering, call screening and call
center support
. Word processing /layout for local monthly publication
. Large group seminar arrangement
. Document typing, from simple letters to bound publications and
spreadsheets
Responsible for accounts payable/receivable, payroll, and oversight of
employees; rented 40+ office suites to tenants
VELCON FILTERS, INC.
General Manager/ Sales Manager 1993- 2002
Colorado Springs, Colorado
This $30M company manufactures fuel filtration systems, cartridges, non-
woven and skid mounted units.
. Responsible for all sales and new business development for this
international aviation and industrial fuel filter company, with three
manufacturing locations
. Managed the business of sales, marketing and acquisitions as well as
sales managers, distributors, manufacturer's representatives, and
OEM's
. Responsible for sales quotas, customer and national contracts, trade
shows and customer training
. Established Velcon as the market share leader, raising market share
from 31% to 52%
. Increased sales 31% and market share 13% in the Pacific Rim by
instituting new representatives, new purchasing program; acquired 20%
interest in Australian and 10% interest in New Zealand company
. Supported test lab and ongoing witness testing of filtration products,
ASME code vessels, and API spec cartridges
. Supported the vice president of sales and marketing with the
development of an annual business plan
. Created and managed all aspects of new advertising programs, new
websites, interactive distributor programs and training seminars for
distributors, representatives and licensees worldwide
. Negotiated purchase of an ASME code shop in Oklahoma City
. Negotiated national contracts with major clients including U.S.
government agencies (DOD, DSCS, DCS), American Airlines, Conoco,
Exxon, Hewlett-Packard, United Airlines, Federal Express, Texaco,
Shell Petroleum, BP and others
. Received numerous certificates of achievement, quality and marketing
awards
FUELPURE, DIVISION OF VELCON FILTERS, INC.
President
Colorado Springs, Colorado
. Responsible for starting this company from inception (mobile
filtration truck fleet)
. Presented concept to the president and, upon approval, created a
business plan and was placed in charge of operation with complete and
autonomous responsibility
. Established and designed company operation including sales, marketing,
production, manufacturing, accounting, insurance, etc.
. Sales were $4.7M and earnings were 24% by the 19th month
. Created telemarketing call center, hired 21 telemarketers, provided
scripts, customer service philosophies, policies and standards; hired
6 region managers, 3 supervisors and 22 truck technicians
Created new product line within Velcon
. FILCARE-(Filter Cartridge Recycling).
o Filter cartridge recycling
o Offered a green service, taking back and recycling used filter
cartridges
o This enabled a price advantage over competitors, by selling
cartridges and offering to take them back at a minimum price
Education
Personal References available upon request
Oklahoma State University Married, Three
Children