SUMMARY

. Worked as a Community Manager (Google+) at Google India.

. Previously worked Worked as a Content Editor for iStream.com and as a

Communication Writer for Herman Miller International.

. Expertise in Content Writing, Editing, Social Media Management,

Marketing.

. Studied and worked in New York City for five years.

. In-depth knowledge of American Culture, trends and consumer behavior.

EDUCATION

June 2002 - April 2004: Master of Arts, Madurai Kamaraj University, India.

. Journalism and Mass Communication

July 1997 - April 2000: Bachelor of Arts from Bangalore University, India.

. History, Economics, Political Science

PROFESSIONAL EXPERIENCE

November 18 2013 - November 17, 2014

Google India, Bangalore

Community Manager, Google+ (Contract Position)

. Managed vernacular/indic partner acquisition, drove engagement and

helped build the indic web on Google+ and YouTube.

. Performed social media analysis and marketing strategy for Google+.

. Coordinated with cross-functional teams to place Google's many online

products at the heart of indic users.

. Managed Google+ presence of various digital agencies and celebrities.

. Conducted Google+ workshops to build awareness.

. Managed Social Media campaigns including Hangouts On Air, and viral

marketing campaigns on Google Plus, Facebook, Twitter and YouTube.

. Managed Google+ activities at the Lakme Fashion Week Summer/Resort

2014.

. Produced Hangouts On Air with celebrities including Hrithik Roshan,

Suriya, Jiiva, Kajal Aggarwal, Ram Charan, Anirudh Ravichander,

Hansika Motwani, Priya Anand etc.

August 2013 - November 2013 Pepper Media

Private Limited, Bangalore, India

Producer

. Pepper Media Private Limited is a start-up that focuses on producing

original digital content for YouTube.

. Produced a relationship series called 'Couch Talk' for the YouTube

channel 'The Lovepedia, aimed to give viewers a big amount of fun with

a slice of information.

. Created and managed everything from concept development, script

writing, directing, acting, and post-production.

. Wrote original content for other other YouTube channels, namely

Kollywood Central, and Tollywood Central giving users the latest news

and celebrity gossip.

. Managed the social media space for The Lovepedia and Kollywood Central

across various platforms including Facebook, Google+, and Twitter.

June 2012 - June 2013 A2 Media Private Limited

(iStream.com), Bangalore, India

Content Editor

. iStream.com was a premium news and entertainment portal showcasing

content across genres including News, TV shows and Movies.

. Solely managed the Hindi (Ssilverscreen Movies) and Tamil movie

content (Kavithalayaa).

. Day-to-day tasks involved writing catchy headlines and descriptions,

editing, and tagging video content from television channels like

National Geographic Channel, Automoto TV, History TV18, MTV India,

Zoom TV, Colors TV, UTV Bindass etc.

. As a Chief Editor, my responsibilities included reviewing and proof

reading work of content editors and managing the landing page content.

. Wrote Hindi and Tamil film synopsis.

. Interacted and coordinated with clients (Tamil Channels) for receiving

video material of tv shows and films.

. Managed social media platforms and trained new employees.

February 2011 - September 2011 Herman Miller

International, Bangalore, India

Communication Writer

. Part of the Global Tender Desk to support the UK and Indian Sales

teams with their Sales Bids.

. Managed the Pre-Qualification Questionnaires (PQQ), Request For

Proposals (RFP) and Request for Information (RFI).

. Coordinated with various desk heads and teams globally on a project-to-

project basis to put together the Proposals and Questionnaires.

. Conceptualized and created taglines and captions for Proposals,

Products and Newsletters.

. Created and managed the RFP database, document library, marketing

collaterals, and website content.

. Managed Project and Task planning including drawing up scope and

timeline.

April 2009 - April 2010

Kimaya USA, Inc. New Jersey, USA

Market Research Analyst

. Conducted quantitative and qualitative market research for assigned

projects.

. Coordinated and participated in various trade shows including the 2010

CES show at Las Vegas.

. Created Purchase and Sales Orders using Quickbooks.

. Created the Employee Manual for 2009-10.

. Conceptualized and created the caption for the fragrance line: Ayamik:

Dare to be you!

. Responsible for website content management and creation of user

manuals for Zenex.

. Created market analysis reports for various industries.

Other Educational and Work Experience related experience in New York &

India

. Worked as a freelance writer for www.mygola.com.

. Worked as a freelance transcriptionist and closed captioner for Elrom

Studios in New York City.( November 2005 - April 2006)

. Completed a certificate course in court reporting from New York Career

Institute.

. Worked part-time in 3 acclaimed restaurants in NYC.

. As a professional dancer, I attended workshops at Broadway Dance

center in NYC.

. Worked as a production assistant for a documentary film and was part

of two Bollywood films and an Italian film shot in Manhattan.

November 2002 - April 2005 Deluxe Digital,

Rank Group Plc, Bangalore, India

Team Lead

. Coordinated with desk heads and managers in the firm's Los Angeles,

Montreal and Florence offices.

. Worked closely with the software teams in Bangalore and Los Angeles

which involved testing new software or upgrades to existing software.

. Daily responsibilities involved transcription, cleaning scripts,

timing, editing and conversion of subtitles, checking audio fidelity,

and conforming to the grammar and style guidelines.

. Trained new recruits in teams with a strength of 30.

October 2001- November 2002

iTech Workshop, Bangalore, India

Marketing Consultant: Managed the Sales Lead Generation process.

August 2000 - January 2001

INFOSYS TECHNOLOGIES, Bangalore, India

HR Assistant: Processed and managed H1b visa applications of employees

going onsite.

PERSONAL INFORMATION

Email: abjnau@r.postjobfree.com / abjnau@r.postjobfree.com

Blog: http://believeinspirelovelife.blogspot.com

Google+: google.com/+HemaThothadri

LinkedIn: http://in.linkedin.com/pub/hema-thothadri/3/179/63

Twitter: https://twitter.com/hemathoth

Phone:+918*********

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