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Sales Manager

Location:
Hialeah, FL, 33016
Posted:
October 16, 2010

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Resume:

ILEANA REYES

**** ** ***** ******, # ****, Miami Lakes, FL 33016; E-mail:

abjckr@r.postjobfree.com ; Tel: 786-***-****

Director of Sales & Marketing

Operations Executive Management Sales

Marketing

As a result oriented dynamic individual dealing with all levels of

management, peers, staff, and outside clients for twenty (20) years, in the

State of Florida, I have a diverse administrative background within Law

Offices, Network Television, Worldwide Ad Agency, Political Public

Relations firm, and two Non-Profit Drug Prevention Organizations, both at a

Local and National level. I have worked on Branding Campaigns for companies

like BellSouth Corporate, and Mercedes Benz Latina. I have also co-chaired

two (2) National Universal Campaign Initiative, Red Ribbon Certified

SchoolsTM and Lock Your MedsTM. . I have proven to be self-motivated and to

follow through and complete tasks independently, and maintain focus in high-

pressured situations.

NATIONAL FAMILY PARTNERSHIP and

INFORMED FAMILIES/ The Florida Family Partnership - Sales and Marketing

Director 4/05 - Present

Manage the day to day Operations of National Family Partnership working

closely with the National Board, and its 80 Affiliates Nationwide, and the

agency Volunteer President. Co- chaired a pilot prescription drug abuse

and misuse campaign for $75,000 (2 yrs compiled). When King Pharma, took

over the campaign, I contributed to the negotiations of a $400,000

marketing plan campaign that would incorporate a program director as well

as an Integrated Creative Agency which would give the campaign a new/edgier

image for the campaign of "Lock Your MedsTM". I coordinated with National

Affiliate offices on the agency's three Universal Campaigns, Red Ribbon

Certified Schools (RRCS); Red Ribbon (RR); and Lock Your Meds (LYM). I co-

chaired the first three years of the National Red Ribbon Certified School

Project to a "Viral Program", a program that was federally funded through

Substance Abuse and Mental Health Services Administration (SAMHSA). As the

lead on the National Red Ribbon Campaign for both agencies, I managed and

negotiated an annual Licensing Agreement for a total of $100,000 in cash

and $30,000 in in-kind print donations. I managed both agencies creative

teams and all relating to their image and branding. Managed all agency TM,

and Copy Rights , through a Law Firm of record in New York City.

Duties:

a. In charge of all Operations of the agency, including but not limited

to, enforcing Policies and Procedures, accounts payable and managing

agencies institutional properties

b. Managed all HR, including but not limited to hiring o f all support

staff, payroll, and consultant contracts.

c. In charge of maintaining open communications and reporting to the

National Board.

d. Negotiated/Established and maintained a Licensing Agreement of

$100,000 for the agency Red Ribbon Campaign.

e. Managed a $500,000 budget of non-restricted funds.

DANCE CREATIONS DANCE ACADEMY (DCDA) - Volunteer Marketing Consultant

9/05 - Present

Created and managed the process of revamping the academy's image, including

and not limited to creating logo's for their T-shirts, bumper stickers,

Dance Camp, Dance Competition Team, and letterhead. After 10 years the

academy needed to reestablish its brand. I managed the creation, with the

creative team a better quality program, for sale, that emphasizes the

agency's dedication and that of its students that embodies their

perseverance to the art of dance.

Duties:

a. Locate some local sponsors to help promote the school

MDCLC (Miami-Dade County League of Cities, Inc.) - Special Projects

Director 7/02 - 4/05

By implementing a well organized system, in one (1) year, increased monthly

dinner board meeting attendance by an 80%, and successfully, increased

attendance, to the Annual Installation Gala, from 280 in 2002 to 530 in

2003. Implemented the organization's First Annual Commemorative Journal,

for the 50th Year Anniversary, 2003, and raised $27,000 in non-restrictive

funds. In 2004 increased revenue to $52,000 with the organizations 2nd

Annual Commemorative Journal. As the key person that handled all aspects of

the accounts payables and accounts receivables for the agency, I provided

stability and synergy to agency through transition from one Executive

Director, of 40 years, to new management. .

Duties:

a. In charge of all Operations of the agency, including but not limited

to, increasing monthly participation in board meetings, and accounts

receivables

b. Co-managed the recruiting of new sponsors and partners.

c. In charge of all components of the Annual Installation Dinner,

including but not limited to Ad placement, selling corporate and

partner sponsorships

d. Managed a $359,000 budget of annual dues and fundraising dollars

BATES WORLDWIDE - Media Coordinator/Office Manager

6/98 - 6/02

Proficient in the Media Billing system of Donovan Data Systems, I was able

with my staff to mange a budget of $15MM (net) in media buys in Latin

America for BellSouth's Corporate Image Campaign. These Markets included,

Venezuela Peru, Guatemala, Panama, Chile, Nicaragua, Mexico, and Argentina.

It also included all media outlets. Made the transition from Television to

Advertising because of my understanding of the ONDCP campaign. Worked very

closely with the five (5) grassroots markets to manage the billing of the

campaign that included both a National Umbrella outreach, while still

filtering a very targeted group in individual markets. Created post buys

for all media outlets. This provides the client an accurate reading of

their buys based on media impressions. I managed billings for other clients

such as Mercedes Benz Latina and Warner Lambert. After 2 years. I provided

the agency with an operational analysis. In this report, I evaluated all

parts of its operation, including and not limited to, Information

Technology, efficient phone systems, H.R., and CEO management. The

implementation of the changes in these targeted areas awarded me the Office

Manager position, in their three (3) Miami Offices with a total of 52

employees.

Duties:

a. Managed the day to day operations of the Office

b. Managed all imputed Media Buys.

c. Provided Post Buy information to the client, in order to be in

compliance with the Media buys.

d. Managed staff that assisted in the dept, to make sure that all buys

were entered in a timely manner.

e. Provided client with monthly reports that would allow accounts payable

to produce a request for payment.

TELEMUNDO NETWORK GROUP - National Sr. Sales Assistant

6/97 - 6/98

Liaison between Television Network, Bates Advertising Agency and, client,

Office of the National Drug Control Policy (ONDCP) with their Phase I,

National Anti-Drug Campaign in test Hispanic markets. Completed Microsoft

Excel accelerated program training to facilitate the completion of the

Telemundo Network South Eastern Sales Budget for 1998. Coordinated with New

York and Los Angeles' owned and operated stations to meet budget deadlines.

After one year, client requested that I be moved to Agency side because of

my understanding of clients target market.

Duties:

a. In charge of assisting two (2) Southeast Region Account Executives,

including but not limited to travel arrangements, contracts, media

buys, and budget.

b. Worked closely with the National Sales Director for the Southeast

region, as her personal assistant.

c. Attend and staff all promotional events for Upfront events, and Annual

Calle Ocho Sponsorship

d. Worked with two (2) additional Owned and Operated Regions located in

New York and Los Angeles to compile the National Budget for Telemundo

National for 1998.

EDUCATION

National School of Technology, Hialeah, FL

Associates in Science, 1996

Degree in: Ultrasound Sonography

Sub training: Cardio Vascular Technologist

Certified: Phlebotomist

LANGUAGES

Fluent in both Spanish and English (verbal and written)



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