ILEANA REYES
**** ** ***** ******, # ****, Miami Lakes, FL 33016; E-mail:
abjckr@r.postjobfree.com ; Tel: 786-***-****
Director of Sales & Marketing
Operations Executive Management Sales
Marketing
As a result oriented dynamic individual dealing with all levels of
management, peers, staff, and outside clients for twenty (20) years, in the
State of Florida, I have a diverse administrative background within Law
Offices, Network Television, Worldwide Ad Agency, Political Public
Relations firm, and two Non-Profit Drug Prevention Organizations, both at a
Local and National level. I have worked on Branding Campaigns for companies
like BellSouth Corporate, and Mercedes Benz Latina. I have also co-chaired
two (2) National Universal Campaign Initiative, Red Ribbon Certified
SchoolsTM and Lock Your MedsTM. . I have proven to be self-motivated and to
follow through and complete tasks independently, and maintain focus in high-
pressured situations.
NATIONAL FAMILY PARTNERSHIP and
INFORMED FAMILIES/ The Florida Family Partnership - Sales and Marketing
Director 4/05 - Present
Manage the day to day Operations of National Family Partnership working
closely with the National Board, and its 80 Affiliates Nationwide, and the
agency Volunteer President. Co- chaired a pilot prescription drug abuse
and misuse campaign for $75,000 (2 yrs compiled). When King Pharma, took
over the campaign, I contributed to the negotiations of a $400,000
marketing plan campaign that would incorporate a program director as well
as an Integrated Creative Agency which would give the campaign a new/edgier
image for the campaign of "Lock Your MedsTM". I coordinated with National
Affiliate offices on the agency's three Universal Campaigns, Red Ribbon
Certified Schools (RRCS); Red Ribbon (RR); and Lock Your Meds (LYM). I co-
chaired the first three years of the National Red Ribbon Certified School
Project to a "Viral Program", a program that was federally funded through
Substance Abuse and Mental Health Services Administration (SAMHSA). As the
lead on the National Red Ribbon Campaign for both agencies, I managed and
negotiated an annual Licensing Agreement for a total of $100,000 in cash
and $30,000 in in-kind print donations. I managed both agencies creative
teams and all relating to their image and branding. Managed all agency TM,
and Copy Rights , through a Law Firm of record in New York City.
Duties:
a. In charge of all Operations of the agency, including but not limited
to, enforcing Policies and Procedures, accounts payable and managing
agencies institutional properties
b. Managed all HR, including but not limited to hiring o f all support
staff, payroll, and consultant contracts.
c. In charge of maintaining open communications and reporting to the
National Board.
d. Negotiated/Established and maintained a Licensing Agreement of
$100,000 for the agency Red Ribbon Campaign.
e. Managed a $500,000 budget of non-restricted funds.
DANCE CREATIONS DANCE ACADEMY (DCDA) - Volunteer Marketing Consultant
9/05 - Present
Created and managed the process of revamping the academy's image, including
and not limited to creating logo's for their T-shirts, bumper stickers,
Dance Camp, Dance Competition Team, and letterhead. After 10 years the
academy needed to reestablish its brand. I managed the creation, with the
creative team a better quality program, for sale, that emphasizes the
agency's dedication and that of its students that embodies their
perseverance to the art of dance.
Duties:
a. Locate some local sponsors to help promote the school
MDCLC (Miami-Dade County League of Cities, Inc.) - Special Projects
Director 7/02 - 4/05
By implementing a well organized system, in one (1) year, increased monthly
dinner board meeting attendance by an 80%, and successfully, increased
attendance, to the Annual Installation Gala, from 280 in 2002 to 530 in
2003. Implemented the organization's First Annual Commemorative Journal,
for the 50th Year Anniversary, 2003, and raised $27,000 in non-restrictive
funds. In 2004 increased revenue to $52,000 with the organizations 2nd
Annual Commemorative Journal. As the key person that handled all aspects of
the accounts payables and accounts receivables for the agency, I provided
stability and synergy to agency through transition from one Executive
Director, of 40 years, to new management. .
Duties:
a. In charge of all Operations of the agency, including but not limited
to, increasing monthly participation in board meetings, and accounts
receivables
b. Co-managed the recruiting of new sponsors and partners.
c. In charge of all components of the Annual Installation Dinner,
including but not limited to Ad placement, selling corporate and
partner sponsorships
d. Managed a $359,000 budget of annual dues and fundraising dollars
BATES WORLDWIDE - Media Coordinator/Office Manager
6/98 - 6/02
Proficient in the Media Billing system of Donovan Data Systems, I was able
with my staff to mange a budget of $15MM (net) in media buys in Latin
America for BellSouth's Corporate Image Campaign. These Markets included,
Venezuela Peru, Guatemala, Panama, Chile, Nicaragua, Mexico, and Argentina.
It also included all media outlets. Made the transition from Television to
Advertising because of my understanding of the ONDCP campaign. Worked very
closely with the five (5) grassroots markets to manage the billing of the
campaign that included both a National Umbrella outreach, while still
filtering a very targeted group in individual markets. Created post buys
for all media outlets. This provides the client an accurate reading of
their buys based on media impressions. I managed billings for other clients
such as Mercedes Benz Latina and Warner Lambert. After 2 years. I provided
the agency with an operational analysis. In this report, I evaluated all
parts of its operation, including and not limited to, Information
Technology, efficient phone systems, H.R., and CEO management. The
implementation of the changes in these targeted areas awarded me the Office
Manager position, in their three (3) Miami Offices with a total of 52
employees.
Duties:
a. Managed the day to day operations of the Office
b. Managed all imputed Media Buys.
c. Provided Post Buy information to the client, in order to be in
compliance with the Media buys.
d. Managed staff that assisted in the dept, to make sure that all buys
were entered in a timely manner.
e. Provided client with monthly reports that would allow accounts payable
to produce a request for payment.
TELEMUNDO NETWORK GROUP - National Sr. Sales Assistant
6/97 - 6/98
Liaison between Television Network, Bates Advertising Agency and, client,
Office of the National Drug Control Policy (ONDCP) with their Phase I,
National Anti-Drug Campaign in test Hispanic markets. Completed Microsoft
Excel accelerated program training to facilitate the completion of the
Telemundo Network South Eastern Sales Budget for 1998. Coordinated with New
York and Los Angeles' owned and operated stations to meet budget deadlines.
After one year, client requested that I be moved to Agency side because of
my understanding of clients target market.
Duties:
a. In charge of assisting two (2) Southeast Region Account Executives,
including but not limited to travel arrangements, contracts, media
buys, and budget.
b. Worked closely with the National Sales Director for the Southeast
region, as her personal assistant.
c. Attend and staff all promotional events for Upfront events, and Annual
Calle Ocho Sponsorship
d. Worked with two (2) additional Owned and Operated Regions located in
New York and Los Angeles to compile the National Budget for Telemundo
National for 1998.
EDUCATION
National School of Technology, Hialeah, FL
Associates in Science, 1996
Degree in: Ultrasound Sonography
Sub training: Cardio Vascular Technologist
Certified: Phlebotomist
LANGUAGES
Fluent in both Spanish and English (verbal and written)