Frank Hernandez

*** ***** **. ***** **********, NJ 07060

abjap7@r.postjobfree.com

908-***-****

OBJECTIVE: Secure a unique leadership position that combines overarching

organizational and business development responsibilities, with the

opportunity to engage category-leading clients through the delivery of

hands-on, senior-level creative and strategic counsel - with the end goal

of increasing client loyalty and driving agency profitability.

EXPERIENCE:

F.A.H. Communications - January 2010 - Current:

. Consultant and senior marketing communications counselor

- Provided senior-level communications consultation to several leading

consumer brands

- Provided senior-level communications consultation to Middleberg

Communications (NYC) and the CEO Don Middleberg, on the formation and

development of a sports-focused, consumer marketing practice within

Middleberg's $4MM business model

Taylor Global Inc - May 1998 - December 2009:

Managing Partner / Owner / Shareholder - 01/04 - 12/09

. Client retention, relations and account leadership

- Maintained direct and daily relationships with senior client contacts

within the communications and marketing departments at MasterCard

Worldwide, P&G, Gillette, Nabisco and Nestle Purina

- Directed a dedicated team of 17 executives from 2003 - 2009, seeing

MasterCard's fee revenue increase from $1.1MM to a $3.3MM annual average

(represented Taylor's largest client relationship from 2004-2006)

- Directed a team of executives from 1999-2004, leveraging all sports

marketing investments and new product launches for Gillette. Efforts

included the launch of the Gillette Mach 3 and M3Power shaving systems, the

naming rights announcement of Gillette Stadium with the Patriots and seven

Gillette $1 million Challenge Series events at the NCAA Final Four and MLB

WS

- Co-led a team in 2008-2009 that successfully on-boarded Cincinnati-based

P&G revenue / assignments via the sports marketing and ER departments,

implementing fully-integrated programs supporting P&G newly forged NFL and

USOC sponsorships. Programs featured Men's Grooming, Women's Beauty and

Household Needs business units, touching 20+ brands

- Annually managed/mentored a team of 30+ account professionals across

three anchor accounts, with profit margins exceeding 25%, representing $5+

MM in revenues under direct management (or 15% of Taylor's overall global

revenue). Accounts under direct management never participated in an agency

review and experienced organic growth in challenging economic conditions

. Led Taylor's award-winning Client Services practice area

- Spearheaded Taylor's cross-functional creative and strategic practice

area comprised of 10-15 creative directors, account planners, business

analysts, digital marketing experts and strategic researchers, with the

sole mandate to increase the strategic and creative outputs of the agency

- Directed the development and ideation of ALL creative communications

platforms and had final agency approval on creative and final client-ready

campaigns for every key Taylor account, with each of Taylor's three (3)

creative directors reporting directly

- Regularly presented fully-developed and award-winning creative concepts

and integrated platforms to key client partners including MasterCard, The

Home Depot, GSK, P&G / Gillette, Nabisco, Nestle Purina, Coca-Cola and

Diageo

- Led the development of Taylor's strategic principles, which continue to

govern network-wide best practices and daily client engagement. Ensured

Taylor's marketing communications campaigns were measurable and aligned

directly to maximize impact on client business objectives. Strategic

revenue increased 300% from 2005 - 2009 and now represents 30-35% of

organization's overall revenue. Taylor was named 2008 Agency of the Year;

2009 Strategic Agency of the Year; 2000-2009 Agency of Decade (Holmes

Report)

. Developed and launched critical new practice areas & Catalyst PR

- Developed and managed Taylor's digital and emerging media practice.

Established growth plan and business objectives, led client immersion

sessions and saw digital revenues increased 150% since 1/07, by ensuring

that digital and emerging concepts were at the core of creative ideation

-Along with fellow managing partners, oversaw Taylor's multi-cultural

practice - Taylor PRimero, located in the New York, Chicago and Los Angeles

offices. Personally established the growth plan and business agency

objectives, led client immersion sessions and actively presented

capabilities of Catalyst to new and existing client partners. Successfully

secured revenue from each of Taylor's top-10 billing client partners in the

first year of the practice's existence

- Along with CEO, developed the business strategy for the creation of

Taylor's subsidiary agency, Catalyst Public Relations. Oversaw agency's

staff of 15 professionals from 2004-2006, while maintaining a personal

equity position in the organization until 2009. Revenues have increased

from $800K (2005) to nearly $5MM in 2009 with profits margins nearing 30%

. Led CEO's task force on enhancing network profitability and

collaboration

- Worked with CEO and CFO to establish true network-wide P&L and

profitability analysis. Directly maintained, managed and dispatched network-

wide resource allocation across all practice areas and account teams. Co-

authored organizational strategy and growth plan designed to ensure greater

percentages of revenue was secured through the delivery of strategic

counsel

- Oversaw the HR department from '06-'08 at Taylor and worked with

consultants Second Quadrant Solutions and The Leaders Edge to create

professional development curriculum

. Business development

- Maintained a critical role in securing new client partner and organic

revenue growth from 2001-2009. Key client acquisitions included, P&G, The

Home Depot, GSK, Sam's Club and Xbox 360

EDUCATION: B.S. Marketing Communications - Monmouth University, West Long

Branch, NJ 1998; Executive Leadership Education - Harvard Business School

2004-2007

INTERESTS & RECOGNITION: Adjunct professor of communications, Monmouth

University (2003-current); PR NEWS top-15 professionals under 30 (2004),

Silver Anvil award winner (1999, 2003 - MasterCard), avid father, fisherman

and Bruce Springsteen enthusiast

REFERENCES & FURTHER BACKGROUND: Available upon request

Contact this candidate