David R. Janosz
**** ******** ***** ( New Port Richey, FL 34655
727-***-**** ( abj08n@r.postjobfree.com
Marketing Management ( Product Management ( Business Development
Driven, creative and energizing marketing and business leader with more
than 15 years of experience achieving strong and sustainable revenue,
profit and market gains in organizations ranging from start-up to Fortune
500 companies through innovative marketing initiatives. Empowering team
leader with additional purchasing, inventory and general management
expertise. Consistent top performer in creating competitive advantage in
multiple industries. Adept at trend-spotting, business reformulation and
turnaround situations. Special expertise in establishing, mentoring and
developing high performance marketing teams.
Areas of Expertise
New Business Development ( Pricing ( Advertising ( Competitive Analysis (
Employee Mentoring & Team Development ( Budgeting/Forecasting (
Negotiations ( Go-To-Market Strategies ( P&L Control ( Brand Management ( E
- Commerce ( Database Management ( Product Launch (
Vendor Relations ( Direct Marketing ( Customer Acquisition ( Marketing Plan
Development
Professional Experience
CUSTOM COMPONENTS, Tampa, FL ( 2010 - Present
National manufacturer, fabricator, designer and supplier of railing
systems, interior office fronts, sun control devices and other
architectural elements.
Marketing Manager
Recruited to take leadership role in designing and establishing the
marketing discipline and building and developing the marketing department.
( Designed and executed a re-branding and new marketplace identity for the
company.
( Created new corporate brochure and sales/product presentation.
( Developed and launched the company's first e-commerce website in just 2
months.
UNITED RENTALS, Tampa, FL ( 2006 - 2008
Leading $4 billion national and international construction equipment rental
and supplies company.
Senior Product Manager
Oversaw product selection, vendor selection, pricing, gross margin, catalog
development, marketing, merchandising, advertising and sales promotion of a
multi-million product line.
( Created the company's first sales and gross margin product line
profitability reporting system.
( Negotiated the return to vendors of over $1 million of obsolete
merchandise.
( Served as subject matter expert in total revision of Contractor Supplies
catalog and product
hierarchy.
NESTOR SALES, Largo, FL ( 2003 - 2006
National marketer and distributor of tools, equipment and supplies to the
automotive and industrial MRO marketplace.
David R. Janosz ( Page 2 ( abj08n@r.postjobfree.com
Director of Marketing
Challenged with building, developing and professionalizing the marketing
function and depart- ment. Directed and implemented all aspects of the
marketing mix and led a team of product managers and graphic designers.
Expanded marketing and promotional tools from 2 to 21.
( Collaborated with purchasing management to develop a new product launch
process that
increased new product sales by 142% while improving gross margin by 2
points.
( Increased department efficiency by 50% through selection and
implementation of a state-
of-the-art catalog management system.
( Drove the design and creation of a new industrial MRO catalog that
contributed to a 16%
annual sales increase.
NAYLOR PUBLICATIONS, Gainesville, FL ( 2001 - 2002
Publisher of advertising, marketing and image-building products for
associations including magazines, directories, brochures and new media.
Director of Marketing
Elevated and formalized the marketing discipline and refocused the
marketing department. Pioneered the planning process and provided
leadership for a number of first-time
marketing initiatives.
( Crafted and implemented the company's first strategic marketing plan.
( Led new media department in providing state-of-the-art website
development.
( Orchestrated the first direct mail campaign, first customer satisfaction
survey and first customer
service index.
BARNETT, INC., Jacksonville, FL ( 1998 - 2001
National $250 million distributor of plumbing, electrical and hardware
products serving contrac-
tors, hardware stores, apartment complexes and LP gas dealers.
Vice President, Marketing
Provided primary leadership and executive-level decision making for the
national marketing effort. Oversaw new product development, branding,
catalog design/production, direct marketing, pricing, customer acquisition
and retention, database management and product management of over 20,000
products. Supervised 4 separate divisions and a staff of 64.
( Captured 11,000 new customers annually through innovative direct
marketing programs.
( Boosted sales revenue by more than $33 million through the creation of a
first-of-its-kind
mini-catalog and sweepstakes offer.
( Drove new product introductions that accounted for 67% of the company's
sales increase.
( Led a team that enabled the company to reach its sales goal for the
first time in 13 quarters.
Additional Professional History: VP/General Manager - International Coach
Parts; Director of Marketing - Avnet Industrial; VP, Operations - Universal
Coach Parts. Details available on request.
Education
Bachelor of Science, Marketing
University of Illinois at Chicago
Business Reformulation Workshop Kellogg School of Management, Northwestern
University