Alice Sammon
San Mateo, CA, USA P: 650-***-**** E: abih3j@r.postjobfree.com
Multi-lingual, technology savvy business development and sales executive
with a 12-year record of surpassing quotas and MBOs in highly competitive
markets. Business knowledge in OEM, personal computing, Telecom and network
equipment markets. Business experience in the Asia, Europe and US markets.
PROFESSIONAL EXPERTISE
. Business and Strategy Development
. Account Development
. Key Account Acquisition and Retention
. Cross-Functional Leadership
. Prospecting & Lead Generation
. Executive Presentation and Negotiations
KEY ACHIEVEMENTS
. Generated first million dollar OEM deal within 9 months of joining a
powerline networking company.
. Led cross functional teams and completed an 18-month, OEM/ODM product
line development for Motorola Canopy team. Project consisted of major
hardware/software modifications, technology license and development for
7 products.
. Identified and negotiated multiple long-term, sole source/OEM contracts
by establishing and maintaining strong relationships at various levels
of each account. Accounts included PCCW, Clearwire, Bell Canada,
Leviton, Motorola and Packard Bell.
. Identified incremental business opportunities within existing accounts
by align their product roadmaps with my company's roadmap.
. Worked closely with product development team to include market feedbacks
on new product IDs and GUI. The new IDs and GUI triggered similar
changes with competitors' products 8 months later.
PROFESSIONAL EXPERIENCE
Pacnet (Formerly Asia Netcom), San Francisco, CA
2008 Present
Global telecommunications service provider formed from the merger of Asia
Netcom and Pacific Internet.
US Channel Manager 2009 -
Present
Key contributor to the launch of company's US channel team. Formulate sales
and marketing strategy for the US channel market. Identify, develop, and on
board channel partners in the US. Reported to VP of sales.
. Established quarterly and annual objectives to ensure continue growth
and success of the channel sales team.
. Managed strategic channel partner relationships in the west coast.
. Grew sales pipeline from zero to 800k within 6 months by actively
engaging channel partners and identifying opportunities.
. Managed and coordinated marketing programs and campaigns to increase
the company brand image and strengths within partner's organization.
Strategic Global Account Manager
2008 - 2009
Created business plans to target Fortune 1000 and Cloud computing and web
2.0 companies. Developed and maintained solid business relationships with
new and existing accounts to gain incremental business.
. Grew sales revenue 2x from new and existing accounts. Accounts
included Edgecast, Virtuasol, salesforce.com, Fotokem, and HCL.
. Created and led an internal business intelligence initiative for US
sales force to track activities on all fortune 1000 companies.
. Took ownership of business partners' relationship management to
generate new sales opportunities, resulting in developing the channel
strategy for the US market.
AS Consulting, San Mateo, CA
2008 - 2010
Private consulting company focuses on providing guidance and expert advice
to startups and foreign companies on business development and sales
strategies.
Bit Cauldron Corporation (Client)
2009-2010
. Developed sales and go-to-market (GTM) strategies for Bit Cauldron's
3D consumer technology and solutions.
. Introduced Bit Cauldron's technology and solution to major PC, OEM
manufacturers and Consumer Electronics giants for technology
evaluation. Competed against Nvidia and Xpand 3D technology and
solutions.
. Negotiated technology license agreements on behalf the company.
. Fostered technology partner relationships within 3D ecosystem.
Technology partners included AMD, S3 and Cyberlink.
LEAcom S.A. (Client) 2008
. Evaluated US market entrance options and various business plans for
LEA, a French network equipment company.
. Identified and advised on acquisition strategy with a US networking
equipment company.
Asoka USA Corporation, Foster City, CA
2002 - 2008
A leading developer of simple, secure and reliable HomePlug powerline
networking products that uses existing electrical wiring to deliver high-
speed networking throughout a home, business or building.
Director of Sales, Major Accounts
2004 - 2008
Reported to CEO and managed a 4-person team. Hybrid role - an individual
contributor and a manager. Responsible for all business development, sales
strategies, pipeline management, relationship management and support for
major accounts.
. Collaborated with customer's engineering, product and procurement
teams to identify new sales opportunities and forecast demands.
. Landed product design wins and sole source OEM/ODM and co-branded
contracts from major Telco, PC and networking equipments companies,
including PCCW, Clearwire, Bell Canada, Motorola, Leviton and Packard
Bell (now Acer).
. Worked with product development to construct product roadmap and fine
tuned product feature set/value add by providing market feedback,
internal and external test results.
Director of OEM Sales
2002 - 2004
Grew OEM business from stretch. Identified and developed business case and
market opportunities for OEM customers.
. Teamed up with strategic partner (Intellon, now Atheros) to jointly
promote and educate target markets on HomePlug technology and
products.
. Developed, closed and managed multiple ODM deals with 2 major OEM
customers in Europe (Packard Bell and Devolo).
. Worked closely with sales operations and procurement team to provide
accurate forecast of production requirements.
Channel Sales Manager
2002
Established and implemented channel sales strategies targeted VARs and
Systems Integrators. Set up multiple areas of company's infrastructure.
Reported to CEO.
. Established initial channel strategy for the retail product line.
. Worked in partnerships with top resellers to develop multiple websites
dedicated to promote and sell Asoka products at no cost to Asoka.
Sonicwall, Inc., Sunnyvale, CA
2001 - 2002
A leader in network security focuses on developing solutions that remove
the cost and complexity out of managing a secure network environment.
Territory Channel Manager
Responsible for sales and channel management of the US Mid-Atlantic region.
Reported to Director of Inside Sales.
. Over 125% of quota achievement quarter after quarter, targeting
Systems Integrators and VARs.
. Increased reseller retention by 15% through establishing a new channel
partner information program. The program was later integrated into the
company's channel marketing program.
Unisys Corporation, Oakland, CA
1998 - 2000
A worldwide information technology company, providing a portfolio of IT
services, software, and technology that solves critical problems for
clients.
Portfolio Sales Executive
Responsible for new account development in the San Francisco Bay Area
(government and enterprise). Reported to Regional Sales Manager.
. Re-launched government sales efforts in the San Francisco Bay area and
increased territory revenue by 1M within 2 years. Accounts included
all Bay Area Counties.
. Managed relationships with new and existing accounts within the
territory.
CERTIFICATIONS and PROFESSIONAL DEVELOPMENT
SPIN Selling
Shipley Associates - Writing Winning Proposals
Cisco - Sales Expert Certification for Small to Medium Size Businesses
Unisys University - Sales Boot Camp, Consultative Selling, Developing
Business Plans
EDUCATION
B.S. Business Administration, San Francisco State University 1998, Dean's
List
UC Berkeley, Certificate in Marketing, in progress
LANGUAGE SKILLS
Multi-lingual: Fluent in Mandarin, Cantonese
Basic oral proficiency in French. Je parle un peu fran ais.