Manager Marketing

JUDI ALBERS

**** ******* *** **** 703-***-****

Falls Church, VA 22042 abies1@r.postjobfree.com

DIRECT MARKETING / FUNDRAISING

Profile: Experienced executive with a track record of achieving results and

goals with local and national direct marketing and fundraising programs.

Creative, highly motivated and organized, team player, who has designed,

developed and implemented all aspects of a fundraising campaign. Extensive

experience and expertise in membership development and constituency

building. Relationship builder with excellent communication skills and

proven successes interacting with all levels in an organization.

Professional Experience

WETA TV/FM, Washington, DC

Executive Director, Direct Response Fundraising, 2009-2010

Executive Director, Membership Planning & Development, 1996-2009

Director, Mail and Telemarketing Promotion, 1990-1994

Acquisition and Telemarketing Manager, 1985-1990

Manager of Membership, 1981-1982

Manager, Direct Mail Promotion, 1973-1981

Assistant Manager of Member Services, 1972-1973

WETA TV and Classical WETA 90.9 FM are community-based public broadcasting

stations serving the Greater Washington area and supported by viewers and

listeners. WETA is also a major producing station for PBS.

Selected accomplishments:

. Provided leadership, strategic direction and management of direct

response fundraising activities of a multi-million dollar annual

development program.

. Conceptualized and implemented direct response strategies to attract,

retain, service, cultivate and upgrade 140,000 contributors through

new donor acquisition, renewal, monthly giving, on-line,

reinstatement, special appeals and acknowledgment efforts.

. Exceeded annual income goal of $8 million and managed expense budgets

of $3 million.

. Created, planned, implemented and supervised a multi-million dollar

annual development program for in excess of 130,000 members including

member benefit activities. Increased annual income from mid-level

donors by 12% each year.

. Developed cost savings procedures realized through efficient

production implementation.

. Served as chief architect for telemarketing scripting and call center

solutions for out-bound telemarketing solicitations resulting in a 50%

call capacity increase.

. Implemented strategies and activities resulting in member file

replacement and the addition of over 25,000 members annually.

. Determined ROI measurements, analyzed response and created and

presented monthly and annual program management reports.

JUDI ALBERS

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PUBLIC BROADCASTING SERVICE (PBS), Washington, DC, 1995

Consultant

Selected accomplishments:

. Assisted in the planning and implementation of a national member

renewal program for PBS satellite viewers.

. Supervised the creative, analytical and production resources for the

execution of a sweepstakes program. Worked with station staff and

their direct mail agencies; evaluated stations' annual program;

supervised copy and approval, art, print and lettershop; wrote

procedures for processing and awarding of prizes.

THE VIGUERIE COMPANY, Falls Church, VA, 1983-1985

Account Representative

Selected accomplishments:

. Created, developed and executed direct marketing strategies for

national political clients.

. Supervised art, layout, design and production of mail packages.

. Maintained mail component inventory.

. Developed cost and income reports.

Education

BS, Education, University of North Dakota, Grand Forks, ND

Seminars/Conferences

Annual PBS Development Conference

E-Marketing Day

Annual Major Market Meeting

PBS Membership Academy

Supervisory Solutions

Team Approach Users Conference

Member-Direct Marketing Association of Washington

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