Jonathan A. Collins

**** *.* ****** **** Terrace 408 South Way Court

Hobe Sound, FL. 33455 Salem, SC. 29676

Home Phone 772-***-**** Cell. 772-***-****

PERSONAL

Extensive diverse management experience.

Proven results in driving aggressive revenue generation with maximized flow-thru accompanied by

positive asset management.

Proficient at developing a caring, motivated, productive, results oriented team focused on total customer

satisfaction

PROFESSIONAL EXPERIENCE

2008 to 2010, Executive Director, Senior Living Communities.

July 2008 to present Executive Director, Abingdon at Tradition, Port St. Lucie, FL.

Accepted the responsibility for the management of a $90 million retirement community that was going under

construction in the town of Tradition, Port St Lucie, Fl. Directed all relationship building and marketing activity

during the 2 year build process, staffed and trained all new hires necessary for the opening of a property of this

stature. Successfully launched the most exciting and innovative Senior Retirement Community on the Treasure

Coast. Pre Sales for this community exceeded those of the company’s previous openings, in spite of selling

during the worst down turn of the economy in recent times.

2000 to 2008, Executive Director, Brookdale Senior Living.

January 2006 to June 2008, Executive Director, The Classic at West Palm Beach, FL.

Relocated to Florida to take over the helm of one of the companies larger and more

challenged property. This community had negatively weathered 3 major storms, with infrastructure in disarray

and was experiencing low resident satisfaction. After taking ownership of this community, the re-motivated

management team reversed resident satisfaction trends as well as addressed much of the infrastructure issues.

July 2000 to March 2006, Executive Director, The Gables at Farmington, CT.

Transitioned from the hospitality industry to the senior housing industry by assuming the helm of a recently

purchased 172 unit Independent and Assisted living community that was under renovation. This community was

both under performing, (50% occupancy) and troubled by exceedingly low resident satisfaction.

In October 2005 this property received Brookdale’s™ property of the year award for achieving the highest

performance in resident satisfaction, NOI performance, lowest employee turnover and workers comp. claims.

Prior to 2000 I was employed in the hospitality industry. My career encompasses a history of both managing

substantial hotel assets on both sides of the Atlantic and operating my own restaurant company. A resume of

these experiences will be supplied upon request.

Education: North Cheshire College, Great Britain. Certification in Hospitality Management.

Computer Skills: Lotus, Excel, Word Perfect, etc.

Resume, Jonathan Collins

Hospitality Experience

1997-2000 General Manager, The Danbury Hilton & Towers, Danbury, CT.

Accepted the opportunity to join a young and growing hotel company as General

Manager of their one, consistently under performing asset.

Successfully brought expense into line within 60 days and exceeded revenue projections on this 242 room hotel

by $575,000 with a 60% flow thru.

With the ability to renegotiate corporate rates in year 2 we were able to reverse a declining ADR index and

attain the highest REVPAR index within the North East Region of the company.

1998 reflected a 10% revenue growth accompanied by a 40% GOP with the property positioned to again see a

10% growth in revenue for 1999 while continuing the GOP performance. This 20-year-old property has also

experienced a rebirth in the market place, successfully transitioning the perception in the community from

accommodation for out of towners with a negative social event image to the social event center of the

community.

1995-1997 General Manager, Charlestown Management, Charleston, SC.

Assumed management of a 91 room Inn in the heart of the Charleston Historic District.

Whilst under my direction this hotel exceeded all projections for occupancy, revenue and profitability.

Subsequently I was promoted to General Manager of the companies 155 room Ramada Inn, a historically

underperforming asset. Through aggressive use of yield management and focused cost controls, the Ramada

experienced outstanding performance in the market, constantly out performing the competition both in market

penetration and REVPAR. These results were achieved even though the hotel had a dated exterior with

guestrooms of very average condition, whilst almost all of the competition had superior product. In 1996 this

hotel was awarded a ‘Gold Key’ by the franchise company, denoting excellence in housekeeping, service and

hospitality, a first in its 20 year history.

1990-1995 Hospitality Industry Consultant,

Consulted for restaurateurs and manufacturers of products for the hospitality industry. Introduced and sold

specialty products to the hospitality industry throughout the East Coast.

1988-1990 Director, Food & Beverage Operations, Hotel Roanoke, Va.

Accepted the challenge to improve the quality, service and profitability of the food and beverage department of

this 400 room Grande Hotel with the commitment to later assume the position of General Manager. The food

and beverage department consisted of six revenue centers varying from casual dining to a rated 4 star dining

room. All goals set were accomplished but unfortunately the hotel’s owners decided to focus on their core

business and donated the property to Virginia Tech. This lead to the hotel closing for an unspecified period.

1987-1988 General Manager The Holiday Inn Hotel Roanoke, Va.

Accepted the challenge to direct the $5,000,000 expansion and renovation of an existing property. Successfully

re-directed the marketing thrust so as to position the hotel to compete with the local Marriott Hotel, the market

leader. At time of leaving, this project was ahead of schedule, under budget and of a standard of quality greater

than anticipated.

1985-1987 Vice President Operations, Newport Hotels, NY

As a member of this new company’s corporate structure, I played an integral part in the process that lead to this

company’s acquisition of four Hilton Hotels and four Holiday Inns. Subsequently, through a team of General

Managers, I directed the operations of these properties through the coordination of goal setting, reviewing

results and implementing programs to reach potentials. I also assisted in market analysis and the creation of

financial pro-formers for proposed company expansion.

Resume, Jonathan Collins

1982-1987 President, J.A.C.s. Inc., Lynchburg, Va.

Directed a small management company that purchased two restaurant operations. Restructured both units and

created new concepts that increased revenues from $300,000 to in excess of $1,200,000.

1980-1982 General Manager, The Lynchburg Hilton, Lynchburg, Va.

Accepted the opportunity to oversee the construction and subsequently manage this new Hilton Hotel. Directed

all aspects of the operation from construction, to purchasing F.F.& E., hiring and training all department heads,

preparing budgets, creating marketing plans and setting standards and goals for this premiers hotel.

Previous Employment: I have held hotel management positions both here and my native Great Britain,

including Assistant General Manager, The Lansing Hilton, Lansing, Michigan, where I was awarded Hilton

Hotels Mouse Trap Award™ for my concept, design and operation of a new theme restaurant and lounge for this

hotel.

Education: North Cheshire College, Great Britain. Certification in Hospitality Management.

Computer Skills: Lotus, Excel, Word Perfect, etc.

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