***** **** **. **, *** River, MN *****

763-***-****

abia26@r.postjobfree.com

Lynn Shelander

Career Summary

. Accomplished in development and implementation of

marketing, public relations, advertising and business

development strategies

. Proven ability to build and cultivate strong relationships

with internal and external groups, i.e., in two years time

increased volunteer attendance to annual event from less

than 30 to nearly 400

. Experienced in overseeing and managing multiple projects

to meet required deadlines

. Successful track record in hiring, training and mentoring

both employees and volunteers

Experience

2006 - Present Electrus Federal Credit Union Brooklyn

Center, MN

Director of Business Development & Marketing

. Responsible for promoting credit union service's to 6,000

members as well as 9,000 potential members

. Increased percentage of penetration in apprentice

membership group from 64% in 2007 to 70% in 2009

. Develop new select employee groups, reaching out to six

new prospective companies on a monthly basis

. Cultivate and maintain all facets of select employee group

relationships with roughly 500 union contractors and three

non-union companies to include: group functions,

presentations, educational sessions and enrollment meetings

. Create and implement annual marketing budget and strategic

marketing plan

. Develop, write and edit copy for brochures, product

instructions, promotional letters, newsletters, direct mail

pieces, key speeches and website

. Carried out auto loan recapture programs to encourage

members to refinance auto loans held at other financials

. Train staff on product and service promotions including

member benefits, talking points, and cross selling

opportunities

. Participated as a member of the credit union's strategic

planning team

. Maintain an awareness of all laws and regulations within

the credit union industry that effected marketing and

advertising

. Plan and implement all credit union events to include:

annual meetings, the credit union's 50th anniversary,

holiday parties, board and staff outings, and employee

recognition

2003 - 2006 Shriners Hospital for Children

Minneapolis, MN

Public Relations Specialist / Volunteer Coordinator

. Acted as spokesperson for the hospital at internal and

external events

. Planed and implemented special hospital events, health

fairs and speaking engagements

Experience cont.

. Worked with various media throughout the hospitals seven

state service area in radio, television, and print (e.g.

KSTP, WCCO, Minneapolis Star Tribune)

. Proven success in soliciting media via press releases

announcing hospital events and feature stories

. Implemented creative advertising and marketing to promote

the hospital

. Acted as primary contact for community groups and other

nonprofit organizations

. Maintained the hospital web site

. Created and developed speaker's library including pre-made

speeches, videos and brochures

. Recruited, hired and orientated all hospital volunteers

. Served as liaison between volunteers and their supervisors

. Provided hospital tours and managed 15 tour guides

. Produced monthly employee / volunteer newsletter

2002-2003 GUESS? Albertville, MN

Store Manager

. Increased store sales by 60% in less than one year as

store manager

. Managed fifteen GUESS? associates as well as co and

assistant managers

. Recorded and maintained sales and tracking

. Created and implemented new store policies

. Interviewed and hired associates and management

. Trained and developed new and current hires

. Assisted in onsite training of other GUESS? store managers

. Provided customer service to clientele that set a standard

for associates

. Merchandised and signed store to maximize customer traffic

and sales

. Generated and increased sales through creative window

directives

Summer 2001 Gage Marketing Minneapolis, MN

Business Development / Marketing Intern

. Assisted in new product development targeted towards new

and existing clients (e.g. Gatorade, Nabisco, Kraft)

. Developed direct mail pieces

. Researched and contacted potential clients (e.g. Kmart,

McDonalds, Sara Lee)

. Assisted account management team in daily activities

Education

University of South Dakota Vermillion, SD

. B.S., Mass Communications, Public Relations and

Advertising

Institute of Children's Literature West Redding, CT

. Writing for Children and Teenagers

Computer Skills

. Proficiency in Microsoft Word, Excel, Access, Power Point,

Quark Passport, Publisher

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