abhcsw@r.postjobfree.com *** – *** – ****

Summary From social media coordinator to director, I’ve grown with social media. Describe myself in one

word? Nimble.

Education Pennsylvania State University, Public Relations + Communications, c/o 2010

Net Media Group (Salt Lake City, UT)

Social Media Director Sep 2013-Currently remote in NYC

• Research, plan and execute tailored social media strategies for clients like Rug Doctor

• Offer strategic insights in order to solve real business problems and concerns

• Capitalize on social media data through careful analysis, testing, and reporting

• Amplify traditional advertising and PR through careful cross-channel integration

• Direct agency social media strategy and lead junior social media employees

• Increase client scopes through opportunity, partner, content, or influencer opportunities

• Grow client social media footprints month-over-month, year-over-year

Freelance (Philadelphia, PA)

Social Media Consultant Aug 2012- Current

• Social media strategy; planning, execution and reporting

• Google-friendly content strategy, planning and execution

• Digital PR/media relations and relationship management

• Influencer, blogger identification and outreach

• Social media customer service strategies and channel audits

Project Preakness at the Piazza- (Philadelphia, PA)

Social Media Event Lead Feb 2013-May 2013

• Pioneered social media, PR strategy for first annual event

• Established strategic media and retail partnerships

• Identified area influencers, bloggers to create ‘Preakness Style Ambassadors’ program

• Creatively directed event theme, supported PR initiatives for event

SEER Interactive (Philadelphia, PA)

Social Media Consultant Aug 2012-Feb 2013

• Recruited to lead social media aspect of a Fortune 30 financial client, also completed a

thorough competitive digital content strategy analysis of top 3 competitors

• Provided social media direction and support for clients such as Wine Enthusiast

• Produced research, content and provided SEO support and reporting

Devon International Group (King of Prussia, PA)

Social Media Marketing Coordinator Nov 2011-Aug 2012

• Managed all social media initiatives across 7 companies in diverse industries including

IT, medical device, health insurance, cost containment, office furniture and more

• Trained executives on social media use and best practices

• Collaborated with SEO and PPC managers for ideal campaign optimization

• Managed and mentored intern

BeckerTek (Bala Cynwyd, PA)

Digital Marketing Lead & Recruiting Specialist May 2011-Nov 2011

• Developed digital marketing strategy and utilized emerging channels such as LinkedIn

for recruiting within the IT industry

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