Amanda Brasier, APR

Mobile: 864-***-**** Email:

abh446@r.postjobfree.com

Social: http://www.linkedin.com/in/abrasier

Cliff Notes

Passionate communication executive who has worked at great agencies and

organizations to promote and strategically advance amazing brands and

organizations. Accredited by PRSA since 2003. Known for creative spark, can-

do attitude and ability to communicate and collaborate to achieve stellar

results. Media hound, corporate spokesperson (and former journalist).

A Few Highlights

Branding Campaigns: Worked with agency to develop, coordinate, implement

and track two, multi-million dollar branding campaigns. Independent market

research showed organization made great strides in awareness and

preference, including becoming first to be named during "Top of Mind"

Awareness.

Media Relations Strategy and Execution: Created story pitch for great

American brand W.R. Case to branch out to national men's consumer

publications. At the end of 12-month campaign, PR efforts reaped nearly $1

million in comparable ad value placement and more than 7 to 1 ROI.

People Management: Managed marketing department for comprehensive health

system. Also worked closely with C-level executives, service line directors

and other staff and external groups, including physicians, vendors and

donors.

Corporate Spokesperson: Served as corporate spokesperson for comprehensive

healthcare system. Also underwent crisis communication training.

Event Planning: Planned events, including 2005 grand opening for $100

million, 72-bed Women's and Children's Hospital. Opening targeted

employees/physicians and the community. Before facility opened, exposed

more than 2,000 (1,200 community members; 1,000 employees and physicians)

to the facility through "sneak preview" tours.

Creative Ideas: Developed PR campaign to celebrate Knoxville advertising

agency's 50-year anniversary. Selected five local charities, allocated

$10,000 budget to develop events/donations. In addition to tremendous

goodwill, generated publicity in Adweek, PR Tactics, Knoxville News-

Sentinel, and Knox-area broadcast TV.

Publications: Overhauled newsletter into a magazine and doubled

distribution, targeting business and community leaders and donors.

Work Experience

Principal Brasier Marketing and Public Relations LLC

08-Present

. Integrated marketing, public relations and communications consulting

services for a variety of business, organizations and individuals

http://brasiermarketingpr.com

Public Relations Manager CBM-US (Christian Blind Mission) Greenville, SC

10.07-11.08

. Oversee marketing and public relations planning and outreach on behalf of

international humanitarian organization; develop marketing materials,

including brochures, videos, PSAs, trade show displays, website and

presentations for various audiences

Marketing/PR Coordinator AnMed Health Anderson, SC

7.04-10.07

. Marketing/PR leader for executive team, service line directors and

community/business leaders; Lead branding effort with assistance of

advertising agency including TV, radio, outdoor and print advertising;

develop marketing and public relations plans for specific service lines.

Measure ROI with independent market research; media spokesperson; direct

and develop content for magazines, brochures, newsletters, press

materials, web site

Marketing/PR Coordinator Bon Secours St. Francis Health System

Greenville, SC 7.03-7.04

. Manage marketing/public relations projects for health system and multiple

service lines; serve as key media relations contact and media relations

strategist

Marketing/PR Manager Mainline Marketing Communications Greenville, SC

3.02-7.03

. Managed marketing and public relations campaigns for manufacturing,

technology and national consumer clients, including Maxfli Golf; served

as primary media relations strategist; executed publicity driven

campaigns; wrote and managed design of corporate brochures, videos, print

collateral, direct mail

Senior PR Account Manager The Leslie Agency Greenville, SC

9.00-5.01

. Managed various public relations accounts including Sprint PCS; wrote

strategic public relations plans; pitched news media in variety of

markets; conducted media training for key company spokespeople

Public Relations Manager Davis Newman Payne Advertising & PR

Knoxville, TN 10.99-9.00

. Established PR department for full-service advertising agency; served as

agency spokesperson; handled national consumer and trade media on behalf

of national brand W.R. Case & Sons Cutlery Co.

Public Relations Coordinator LHWH Advertising & PR

Myrtle Beach, SC 5.96-10.99

. Pitched national, regional and local news media for a variety of golf,

travel and tourism-related clients; provided leadership to 7-person

public relations team; organized press conferences, special events, media

tours and grand openings

Assistant Managing Editor Hickory Daily Record

Hickory, NC 5.94-3.96

. Selected stories for daily newspaper serving four counties in Western

North Carolina; wrote headlines and cut lines; edited and coached

reporters; wrote features and news articles

Current (and Past) Clients

Healthcare: AnMed Health, Anderson, S.C. ? Bon Secours St. Francis

Health System, Greenville, S.C.

Consumer Products: Maxfli Golf, Greenville, S.C.? Case Cutlery

Company, Bradford, PA

International: CBM-US, Greenville, S.C.

Manufacturing: McKechnie Plastic Components, Easley, S.C.

Real Estate/Resort: Tidewater Golf Club & Plantation, North Myrtle

Beach, S.C. ? Pawleys Plantation,

Pawleys Island, S.C. ? Ocean Ridge Plantation, Sunset, N.C.

Technology: QS/1 Network Solutions Group, Spartanburg, S.C ? Softlab

North America, Greenville, S.C.

Travel & Tourism: Broadway at the Beach, Myrtle Beach, S.C. ? Hard

Rock Caf , Myrtle Beach, S.C. ?

NASCAR SpeedPark, Myrtle Beach, S.C. ? Ripley's Aquarium, Myrtle

Beach, S.C.

Professional Associations, Awards

APR (Accreditation in Public Relations) Designation by the Public Relations

Society of America

Public Relations Society of America member and Carolinas Healthcare PR and

Marketing Society member

. 2007 Wallie Award Winner, Best of Show ? Gold, TV Campaign ? Gold, Print

Campaign, CHPRMS

. 2006 Wallie Award W inner, Radio and Logo, CHPRMS

. 2005 Mercury Award for "Walk for the Heart" Community Relations campaign,

SCPRSA

. 2005 Silver Wing Award for Feature Writing, SCPRSA

. 2002 Mercury Award, "Best of Show" for Softlab Corporate Brochure, SCPRSA

. 2003 Mercury Award, Best Newsletter for Saints Alive, SCPRSA

Education

B.A., English, Communications Minor Appalachian State University

Boone, NC

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