(VIRGINIA) VICKI ADAME

? San Jose, CA ? abgz9c@r.postjobfree.com ? 661-***-****/cell

Bilingual award-winning reporter turned media relations specialist with

several years combined experience seeking a position where she can use her

skills as a writer; social media knowledge; Spanish language skills;

extensive network of media contacts to benefit an organization.

SUMMARY OF QUALIFICATIONS

. Creation of press releases, web content, op-ed pieces, articles,

speeches and talking points in English and Spanish; as well as other

communication pieces; excellent editing skills; knowledge of AP style

. Experience as media spokesperson and point of contact for media

. Adept at using and managing social media (Twitter, Facebook, LinkedIn)

. Coached and prepared individuals for interviews and dealing with the

media

. Maintained media database and tracked media coverage via Internet

. Creation and implementation of PR campaign for Spanish-language radio

PROFESSIONAL EXPERIENCE

MEDIA RELATIONS CONSULTANT/WRITER, Adame Communications

2009-present

. Conducted media outreach, wrote pitch letters and news releases

to television, radio, newspapers and internet news sites

. Wrote freelance columns on lifestyles, education, current

events, immigration and my love of shoes

. Edited 5 stories per month; proofed a 112-page magazine for

spelling, grammar, incorrect information

INFORMATION OFFICER, State Fund

2008- 2009

. Wrote and distributed 4 news releases per week on community

workshops and company events

. Tracked daily media coverage using internet search engines

COMMUNICATIONS DIRECTOR, United Farm Workers

2007-2008

Primary spokesperson, answered media inquiries, maintained media

contact list

. Wrote 1-2 press releases per day, op-ed pieces and set-up press

conferences and coordinated events for dignitaries including

Hillary Clinton

. Developed and implemented a radio PR campaign in Spanish

REPORTER, Vida en el Valle

2006- 2007

Wrote 4-5 stories in English and Spanish per week and conducted

interviews

Vicki Adame, 661-***-****

REPORTER/ASSISTANT CITY EDITOR, Bakersfield Californian

2004- 2005

Managed and trained reporters in writing techniques and deadlines

Edited 4 stories per day to check for proper grammar usage and

spelling errors

Wrote 5-6 stories per week and conducted interviews

REPORTER, Tri-City Herald

2002- 2004

Developed a strong relationship with members of the growing Latino

community in Kennewick, WA

Wrote 6-7 articles per week, including several award-winning pieces

REPORTER, Santa Barbara News Press

2000- 2001

Wrote 5 stories per week; conducted research for stories; and

conducted 20 interviews per week

PRESS SECRETARY, Former-Assemblyman Dean Florez

1999- 2000

Served as primary media contact and briefed the assemblyman prior to

media interviews

Wrote 6-7 news releases per week; wrote 4-5 opinion pieces per month

and arranged press conferences

EDUCATIONAL EXPERIENCE

ONLINE COACH, Extreme Learning

2010-present

Tutor K-12 Spanish and English-speaking students in math and

English/language arts

EDUCATION

BACHELOR OF ARTS - Journalism, California State University, Fresno

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