Steven M. Wytka

***** **** abgxf9@r.postjobfree.com Home 586-***-****

Chesterfield, Michigan 48051 Cell 586-***-****

CAREER SUMMARY

Experienced sales management professional with over 20 years in the

supplier and wholesale side of the consumer goods industry. Significant

expertise in staffing, training, evaluating and developing team members.

Outstanding problem-solving, time management and customer service skills.

Excellent communication and relationship building skills, with proven

effectiveness on cross-functional teams. Significant strengths in

strategic planning, business plan development and execution. A dependable

and self motivated professional who works well with others and

independently.

PROFESSIONAL EXPERIENCE

TOMRA NORTH AMERICA 2010 - July 2011

Sales Account Executive, SE Michigan and a portion of the Upper Peninsula

. Accountable for all Reverse Vending Machine (glass, can & bottle)

sales to retail channels where beverage containers with deposits can

be returned by customers for recycling and reimbursement.

. Directly responsible for 450 accounts for maintaining and upgrading

their machines through yearly evaluations with Maintenance Agreements

or new, innovative and reliable machines that are cost effective in

reducing labor and expenses.

. Responsible for assisting in the collection of all past due balances

as requested by Accounts Receivables.

GLACEAU (acquired by THE COCA-COLA COMPANY in 2007) 2008 - 2009

District Sales Manager, SE Michigan and Northern Ohio

. Responsible for managing the day to day distributor interaction for

Glaceau, gaining top of mind awareness with distributors, and growing

Glaceau (Vitaminwater & Smartwater) business throughout the

wholesaler's territory.

. Successfully planned and executed reviews, sales meetings and annual

market plans with distributors.

. Ensured business growth through displays, distribution, merchandising,

and sales skill development at all levels of the distribution process.

. Responsible for communicating Glaceau brand strategies and

implementing all standards with distributors.

. Selected for international launch and introduction of Glaceau brand to

Cape Town, South Africa in March, 2009.

. Successfully led the Central Business Unit with the introduction of

Sync Vitaminwater - sold 50,000 cases for the first three months

(March-May 2009).

COCA-COLA ENTERPRISES, Great Lakes Business Unit 1999 - 2008

District Sales Manager, Auburn Hills, MI 2005 - 2008

. Responsible for driving share holder value through the maximization of

market share, sales, and gross profits and effectively leading trade

execution through the management of field personnel within the

district.

. Staffed, trained, evaluated and developed team members through

mentoring, coaching and encouraging excellence on a daily basis.

COCA-COLA ENTERPRISES, continued

. Directly responsible for planning, managing and finalizing sales and

distribution within the district.

. Managed sales, profit, operational expenses, market execution,

merchandising standards, and compliance.

. Exceeded Immediate Consumption/Energy budget by 4.7%, and increased

gross profit by 5.9% compared to budget for 2007.

Key Account Manager, Port Huron, MI 2004 - 2005

. Responsible for measurement systems of business needs in all major

independent Full Line Operators in SE Michigan.

. Developed and maintained solid business partnerships with FLO's to

create value and integrity for the company.

. Negotiated a three year (2005-2007) marketing agreement for all

customers serviced.

. Increased sales volume by over 4% or 21,000 cases in 2005 compared to

prior year.

District Sales Manager, Auburn Hills, MI 1999 - 2004

Responsible for making managerial decisions and performing job

responsibilities in a manner that increased shareowner value by

positively impacting gross profit and cash operating profit.

NATIONAL BEVERAGE CORP., Faygo Division 1998 - 1999

Area Sales Manager, Detroit, MI

Responsible for all DSD / Warehouse beverage sales in metro Detroit, with

focus on chain and independent supermarkets.

MELODY FARMS, INC. / EVERFRESH BEVERAGES 1995 - 1998

Key Account / Sales Manager, Livonia and Warren, MI

Responsible for beverage, dairy and ice cream sales to major chain and

independent supermarkets in metro Detroit. Developed and implemented

corporate sales and marketing strategies to distributors.

COCA-BOTTLING COMPANY OF MICHIGAN 1990 - 1995

District Sales Manager, Madison Heights, MI 1992 - 1995

Responsible for training, developing and motivating Area Sales

Representatives to maximize sales and profits.

Area Sales Representative, Madison Heights, MI 1990 - 1992

Responsible for all beverage sales in assigned territory.

EDUCATION

BA, Marketing, Western Michigan University, Kalamazoo, MI

PROFESSIONAL TRAINING and DEVELOPMENT

Connecting With Customer - A Powerful, Customer-Focused Way of Working with

Customers

Max Sacks Track Selling System - A Seven Step Approach to Selling

Speak Up and Be Effective - Development of Presentation Skills

Margin Minder / Salient Training - Computer training for sales data

Salesforce.com - Creating Accounts, Opportunities, Contacts, and

Forecasting

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