Tasha L. Collins

*** * ***** ***, *********, CA *0301

Phone: 310-***-**** • Email: abgv2o@r.postjobfree.com

SUMMARY:

Dynamic, results-driven Sales and Marketing professional with 3 years experience in Account management and Marketing. I was successful in helping the company expand relationships with key accounts, achieve and exceed sales objectives, and establish long-term partnerships. I also have 5 years experience in Retail sales management providing leadership to store teams, achieving sales goals, and building relationships

with customers.

Key Strengths:

• Effective Project Management • High-impact Sales Presentations

• Strategic Business Analysis • Efficient Sales Operations

• Valuable Product Marketing • Successful Sales Management

• Creative Visual Merchandising • Exceptional Customer Engagement

• Team Leadership and Coaching • Strong Relationship Building

WORK EXPERIENCE:

JLA Art, Compton, CA 3/2012 – 12/2014

Sales/Marketing Administrative Assistant

- Provided administrative support to Sales and Marketing departments to help

achieve objectives

- Created sales presentations, sales sheets, end cap concepts, plan-o-gram

layouts, and new line catalogs

- Researched industry trends, created trend boards, and prepared industry

recap reports

- Maintained and updated sales showroom calendars

- Set up sales showrooms for customer meetings, new line launches, and new

product review

- Attended business strategy meetings and contributed new ideas for increasing

sales

- Partnered with Business managers to conduct sales meetings and prepared

recap reports

- Partnered with Design department to create new customer assortments

- Completed new item set-up sheets and approved retail tickets

- Requested purchase order extensions and investigated purchase order

discrepancies

- Coordinated and shipped samples for customer meetings, shows, and production

approval

- Uploaded images and provided web copy on vendor websites

- Updated weekly selling reports in order to identify best sellers

- Managed other projects and duties, as needed

Loehmanns, Torrance, CA 9/2010 – 7/2011

Department Manager

- Managed, prioritized, and implemented detailed instruction for employees

while motivating a team of 15 associates to meet store and sales objectives

- Increased store revenue by 20% by driving sales and monitoring payroll

expenses

- Achieved and exceeded department sales goals, increasing the Dress and

Petites departments by 40%

- Resolved customer issues by actively listening and finding a solution in a

timely manner, reducing the number of customer complaints to corporate

office

- Analyzed store reports daily, in order to maximize associate performance,

drive volume, and react to trends in the business

- Set up promotional tables and shops for in-store events ensuring all

marketing direction was correctly executed

- Prepared recaps for competitor pricing and in-store promotions, highlighting

the successes and opportunities

- Ensured new merchandise was unpacked and on the sales floor in a timely

manner

Arden B, Los Angeles, CA 4/2009 – 9/2010

Assistant Store Manager

- Accountable for driving sales and executing corporate visual merchandising

initiatives

- Achieved sales goals and reduced shrink percentage by providing excellent

customer service

- Delegated assignments to a team of 12 store associates, ensuring daily,

weekly, and monthly projects were completed efficiently

- Ensured marketing direction was executed, such as banners, hanger tags,

easels and wall signs

- Planned fashion events to increase customer traffic and generate additional

revenue

- Conducted business analyses, using store reports in order to maximize

associate performance, identify any opportunities with merchandising and

allocation

Ann Taylor Loft, Manhattan Beach, CA 8/ 2006 – 11/2008

Assistant Store Manager

- Directed all activities required to achieve store goals, ensuring that the

clients remained top priority

- Ensured attainment of sales and inventory goals

- Developed business strategies and maximized opportunities to generate

additional store volume such as coordinating Loft Loves Teachers in-store

event for 30 guests

- Provided training and development for group of 25 associates on marketing

initiatives, product placement, and product knowledge

- Ensured marketing direction was executed and that promotional tables and

shops were set to company standards by promotion start date

- Maintained marketing library, ensuring any signs, brochures, banners, and

easels missing were ordered promptly

- Created staffing matrix and controlled payroll expenses

- Communicated with District Director to discuss product assortment and the

successes & opportunities of in-store promotions

EDUCATION:

Bachelor of Science: Business Administration - Marketing

California State University Northridge

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