AMY MURCHISON SCHLENKER

**** ******* ******, *******, ******** 22030

(Cell) 703-***-**** (Home) 703-***-**** (E-Mail)

abgsfj@r.postjobfree.com

MARKETING PROFESSIONAL

Product Development/Product Management ( Marketing Communications (

Strategic Planning

Dynamic, award-winning marketing professional with 20+ years proven success

as a consultant and in-house creating and launching new products for

domestic and international markets. Skilled in managing cross-functional

teams, optimizing product strategy and maximizing budget returns for large

organizations and start-ups. Additional capabilities in:

. Business Cases/Proposals

. Consumer Research

. Contract Negotiation

. High Tech/Fine Art Marketing

. Industry Analysis

. International Marketing

. Marketing Material Design

. Public Relations

. Sales/Sales Support

EMPLOYMENT Senior Marketing Consultant/Entrepreneur

Fairfax, Virginia

2002 - current ( Coach 10 person team in development and success of

their own businesses as independent

representatives of Silpada Designs sterling silver jewelry.

Achieved top 25% individual corporate sales volume and

coveted Leadership and SOAR reward trips based on

foundation of empowering management plus marketing

expertise in marketing material design, marketing research,

PR and sales support.

. Managed construction, marketing and sale of two residential

properties valued at $1.5M.

. Energized expansion/start-up ventures in the fields of

nuclear power, art, psychology, personal coaching and

fitness by providing business strategy, market research,

investor presentations, PR, marketing materials, and web

design.

. Developed winning proposal, negotiated contract and

delivered seven piece portfolio of custom modern art

personifying corporate mission for HQ of Washington D.C.

area consulting firm.

. Using primarily web-based marketing, relationship marketing

and direct sales sold $20K+ of original modern art to

customers worldwide. Museum grade reproductions; giclees,

employed for market expansion. Pieces selected for

numerous juried exhibitions.

. Created, launched and marketed "Painting From The Heart"

art classes/camps/parties for children. Demand regularly

exceeded capacity.

2000 - 2001 CORE EXPRESS, Senior Director, Product Management

Herndon, Virginia

. Hired and directed product management team that developed,

branded and launched Priority Web, a cutting edge web

content acceleration service. Projected year 5 revenue

$85.5M.

. Shaped overall Priority Web product strategy, specified

service requirements and expedited roll-out to sales

department. Developed sales/marketing materials and web-

based forms, trained sales reps/sales engineers, and

provided product expertise on sales calls.

. Coordinated requirements, product development and launch of

Broadband data service.

. Managed cross-functional team of approximately 100

engineering, finance, sales, customer service, operations

and marketing professionals involved in development of

Priority Web and Broadband data services.

1995 - 2000 CABLE & WIRELESS USA

Vienna, Virginia

Senior Market Development Manager, Enhanced Services, 1998

- 2000

Managed Shared Hosting product management/development

team in $14M web hosting business.

. Developed comprehensive business case and action plan with

vision towards explosive e-business growth over next two

years. Key contributor on executive level web hosting re-

engineering team.

Coordinated entrepreneurial, cross-functional international

team launching fax and E-mail broadcast services in UK.

Developed business case, negotiated UK partner contract and

spearheaded UK business implementation and growth strategy.

Revenue forecast $5.5M/year.

. Coordinated international team supporting largest global

customer, Merrill Lynch, to ensure outstanding service.

AMY MURCHISON SCHLENKER PAGE

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EMPLOYMENT CABLE & WIRELESS USA

Vienna, Virginia

1995 - 2000 Special Assistant to President, Commercial Internet &

Messaging Division, 1998-1999

. Hand-picked to take temporary leave from Market Development

position to assist President during 5-month transition

period following acquisition of MCI's Internet business.

. Highlighted key situations to be addressed by President,

recommended solutions, investigated and resolved staff

issues, and assisted on web hosting business case and sales

tracking projects. Gained daily exposure to Internet

business strategy, executive decision-making and

implications of a large-scale acquisition.

Senior Product Manager, Voice Services, 1995 - 1998

. Managed $32M/year calling card, conference calling, and

international access business.

. Revived Personal Office calling card development resulting

in C&W's largest product introduction in 4 years. Guided 10

team leaders in implementing Alpha test improvements.

Coordinated 3-month nationwide Pilot test involving 150

participants, implemented suggestions and released product

to launch team. Made numerous motivational and educational

presentations to all levels of the organization, from Board

of Directors to switch technicians, to re-gain product

support.

. Awards: President's Award, Vice President's Award,

Marketing Excellence Award

Summer 1994 IBM CORPORATION, Financial Analyst

Detroit, Michigan

. Developed comprehensive financial tool that enabled more

accurate product pricing/reporting.

1989 - 1993 ENIDINE INCORPORATED, Marketing Specialist

Orchard Park, New York

. Produced multi-lingual advertisements and literature, media

schedules, publicity, visual aids, technical articles and

trade show plans for the leading international manufacturer

of shock absorbers and vibration isolation products.

. Administered $450K budget and researched corporate

investment opportunities.

. Supported 70 locations worldwide. Managed over 40 vendors

and various interns.

Summer 1988 TOYODA INTERNATIONAL SALES, Research Intern

Tokyo, Japan

. Tested marketability of imported food in experimental

trading company restaurant.

Summer 1987 FISHER-PRICE TOYS, Model Coordinator

East Aurora, New York

. Coordinated prepping and routing of R&D toy models used for

marketing and research.

EDUCATION CORNELL UNIVERSITY, Masters of Business Administration

Ithaca, New York

1993 - 1995 ( Teaching Assistant - Issues In Business Policy &

Entrepreneurship courses.

. Marketing Consultant to Cornell Business School (MBA)

Admissions Department.

1991 - 1993 BUFFALO JAPANESE WEEKEND LANGUAGE SCHOOL

Williamsville, New York

1986 - 1989 MIAMI UNIVERSITY, BS Business, Marketing major, Japanese

concentration Oxford, Ohio

. Photography Editor - Recruited, trained and managed first

professional photo staff.

. Resident Assistant - Advised 48 women, planned programs and

managed dormitory.

INTERESTS Abstract painting, organic gardening, piano, Montessori

education and travel

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