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Jaseem Pookandy

**** ********** ******, ***. *** | Mountain View, CA 94040 | 602 460

**** | abgnm8@r.postjobfree.com

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Market Research Analyst

Analytical and results-oriented marketing professional with more than 3

years of experience in progressively responsible areas of brand management,

client management, market research and business development. Acquired

strategic thinking, multi-tasking, problem solving, project management and

cross-functional communication skills.

Experience Highlights

- *Led competitive analysis and consumer research projects* for

India’s number one education service brand, delivered actionable insights

to the senior management, leading to product launches and increased revenue

- *Won marketing consulting team *case competitions at the business

school for two consecutive years

- *Publication: *“*Build your dreams with ‘made in China’ BYD*”- a

competitive strategy research paper published in Thunderbird Knowledge

Network, 2010

Professional Experience

RECKITT BENCKISER | *Business Intelligence Consultant* | Glendale, USA

Sep 2011 – Dec 2011

*Leading manufacturer of household cleaning, health and personal care

products*

- Interviewed 30 marketing and sales professionals across the $33

billion US household products industry; conducted factor analysis using

SPSS to understand the retailer relationships of the company; recommended 5

steps to restructure the retailer engagement model

- Reviewed over 10 competitive annual reports and conducted a

detailed SWOT analysis of the company and its 2 major competitors; analyzed

the best-in-class practices, promotion and trade investment strategies;

provided recommendations to improve Reckitt’s overall go-to-market strategy

HJ3 COMPOSITE TECHNOLOGIES | *Marketing Intern* | Tucson, USA

Jun 2011 – Aug 2011

*Manufacturer of carbon fiber reinforcing polymers*

- Analyzed the primary and secondary research data and assisted the

product manager in creating social media strategies, timelines and budget

for company’s two products, Carbonseal and Stronghold

- Researched 50 prospective customer target accounts and liaised

with the sales and operation team for effective deployment of the BTL

activities, identified 10 sales leads with the potential of 5% revenue

growth**

IMS LEARNING RESOURCES | *Manager, Marketing Strategy & Planning* | Mumbai,

India Feb 2007 – Jun 2010

*Leader in management entrance training with more than 90 centers across

the country*

- Led the primary research team and provided actionable insights to

shape the development of GMAT test prep product; developed and executed

email and referral marketing strategies resulting in $500,000 additional

revenue

- Conducted focus groups and crafted online surveys for a competitor

analysis project; presented key findings to senior management, resulting in

product extensions and exceeding the top line target by 12%

- Created and implemented quarterly marketing plans and sales

forecasts for 2 key product lines in the most competitive region in the

test prep industry, achieving positive quarterly sales growth above the

regional average

- Conducted a cost-benefit analysis on targeting a unique customer

segment, presented key actionable insights to senior management, led the

marketing campaign resulting in 75% segment share and increased brand

equity

Educational Background

THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT| *MBA in Global Marketing* |

Glendale, USA May 2012

- GMAT Score: 710(92nd percentile) ; GPA: 3.65/4

- Leadership activities : Events Director for Thunderbird Marketing

Association and Student Campus Ambassador

- Designed and executed conjoint analysis to assess customer’s

trade-offs and change in value perception when CSR is at the center of a

business’s mission; developed a new value-based pricing strategy for TOMS

Shoes

- Conducted secondary and primary research to understand the

industry landscape and customer motivation; designed an integrated

marketing campaign for Bank of America to ensure 90% brand awareness

College of Engineering | *BS in Computer Science& Engineering *|

Trivandrum, India Jun* *2006

Additional Information

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*Tools* : SPSS, PowerPoint, Advance Excel, @Risk(Monte Carlo simulations),

SugarCRM

*Achievements* : Best Student Fundraiser, Global Mindset Scholarship,

Certified Inbound Marketing Professional

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MBA Candidate 2012 | Product Management |

Thunderbird School of Global Management |

Phoenix, Arizona | USA |

abgnm8@r.postjobfree.com | www.thunderbird.edu |

US Ph No +1-602-***-**** |

Skype ID: jaseem.abdurahman |

LinkedIn : http://www.linkedin.com/in/jaseempookandy |

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