[pic]

RICK LONG

**** ****** ****

Burleson, Texas 76028

817-***-**** (Cell Phone)

abgm6u@r.postjobfree.com

SUMMARY

Self-starter, highly motivated, disciplined, organized, relentless

professional who knows how to get the mission accomplished with over 20

years of retail sales experience in the automotive retail industry and over

35 years of management/supervision experience with a proven track record

and exceptional managerial skills. My overall experience includes Sales

(Retail, Wholesale, Fleet), General Sales Manager, Internet/E-Commerce

Director, Finance Director, Desk Manager, Sales Manager (New Car Sales

Manager as well as Pre Owned Sales Manager), Trade Appraiser, Reputation

Management, Social Media Marketing, SEO/SEM, Email Campaign Design, SRP/VDP

analysis, Google analytics, Retargeting/re marketing campaigns, new and

used car merchandising. Proficient and efficient with CRM's, Reynolds and

Reynolds, ADP, VAuto, AAX, Dealer Track, Route One, back end tools with

dealer.com, Click motive, True Car, Auto Trader and Cars.com. Seeking Sales

Director / Manager Position with an organization that has room for

professional development and future promotions based upon exceptional

performance.

EXPERIENCE

Texas Motors Ford Fort Worth, TX

Internet Director Sep 2012

- Aug 2014

. Started Internet Department from ground zero. To include but not

limited to hiring staff of 8 cradle to grave internet sales

associates, established 180 day follow-up process, developed all

email templates, worked with OEM and third party lead providers.

Processed approx 500 plus internet leads with average store

processing time of 5 minutes during my tenure with average internet

sales of 77 unit per month, with PVR 2100 and e-Commerce Closing of

12.5+% while in position.

. Utilize CRM system (eleads) daily to coach sales staff and follow up

with unsold traffic.

. Desk deals thru eleads on a daily basis. Also responsible for

submitting deals via route 1 for lender approval.

. Responsible for monitoring Google Analytics to ensure we were

relevant in online searches performed by internet customers.

Monitored all PPC and SEO. Additionally, monitored dealerships online

reputation management and worked with 3rd party vendor to reply to

both positive and negative online reviews resulting in Texas Motors

Ford be up for Dealer of the Year award for 2014 from Dealer Rater.

. Insured that all sales associates were current on required

certification as well as being above zone on CSI.

Jupiter Chevrolet Garland, TX

New Car Sales Manager Mar 2012 - Aug 2012

. Responsible for training and supervising new car sales staff

consisting of 10-12 associates.

. Utilize CRM system daily to coach sales staff and follow up with

unsold traffic.

. Desk deals thru web desk on 85% of all customers.

. Reported all sold units to manufacture thru GM Global Connect along

with applying for all applicable rebates as well as GMPP.

. Insured that all sales associates were current on required

certification as well as being above zone on CSI.

AutoNation Nissan Irving Irving, TX

Used Car Sales Manager / Internet Director Jul 10-Feb 12

. Utilize CRM (Compass) system daily to coach sales staff.

. Desk deals thru web desk on 85% of all customers.

. Appraised vehicles utilizing auto exchange for both the new and pre-

owned department.

. Trained and monitored ecom process along with inbound sales calls to

ensure associates are selling the appointment / visit to the

dealership.

. Ensure online listings were accurate along with photos. Additionally

ensured all merchandizing text on pre-owned listings was accurate for

3rd party listings such as Auto Trader, Cars.Com, etc.

. Supervised 3 Internet sales associates and 3 BDC/In-bound phone

associates processing approximately 350 internet leads and 700+

inbound Sales calls.

. 1st visits to dealership in e-commerce were at an average of 19%,

closing 65% with an ecom close of 11.6% and Phone Close of 8+%.

. Ensured deals were properly structured for the finance department.

. Involved in meeting and greeting customers upon arrival at the

Dealership in addition to ensuring that sales associates performing a

Proper Turn To management prior to allowing customer to depart

dealership.

. Participated in Manheim Auto Auctions for the dealership.

. Have increased YOY by 25+% each month in position.

. Presented an average of 100+ sales menus to guest per month while in

position.

. Responsible for training and supervising a pre-owned sales staff of 6

associates.

. Participated in Manheim Auto Auctions weekly as buyer for store.

AutoNation Chevrolet - Dallas

Dallas, TX

Sales Manager/Internet Director Apr 08 - Jul

10

. Utilized CRM (Compass) system daily to coach sales staff.

. Desk deals thru web desk on 50 - 65% of all customers.

. Jun 08 #1 Ecom department for AutoNation of all Chevrolet Dealers in

the United States.

. Was promoted and moved to the new Value Vehicle Outlet at the Bankston

Nissan Irving Store for exceptional performance.

. Assisted in trade appraisals for the dealership.

. Assisted in Manheim Auto Auctions for the dealership.

. Averaged an 11% internet closing percentage while in the position.

. Familiar with social media, i.e. face book, mobile web, MySpace, etc.

as well as all other 3rd party sites.

Don Herring Mitsubishi

Dallas, TX

Finance Director

Nov 05 - Feb 07

. Average PVR $1500 per retail unit with extended warranty penetration

of 60%

. Contracted all customers and insured all special finance steps were in

the deals for expedited funding.

. Submitted all deals to lenders via all internet based submission

programs.

. Worked with lenders to ensure there were no funding delays on pending

deals daily.

. Well versed in all special finance lender requirements.

. Ensured all deals were properly structured to maximize combined gross.

Gateway Nissan

El Paso, TX

Used Car Sales Director Mar

04 - Feb 05

. Maintained Used Car Inventory at 60 day supply.

. Average per Retail Unit of $2,100 on front with $950 PRU on Finance

per the DOC.

. Responsible for all Retail and Wholesale Operations for the

dealership.

. Responsible for all advertising and or marketing plans (Visual, Voice,

and Print) for department and worked within allocated budget.

. Responsible for all trade in appraisals for the dealership.

. Trained and motivated sales staff consisting of 18 sales people and 1

desk manager.

. Averaged 75 retail units per month.

. Participated in Manheim Auto Auction on a weekly basis to include

simulcast auctions over internet.

. Reviewed DOC daily and insured that expenses were in proper order to

ensure maximum net profitability for department.

MILITARY

Retired U.S. Army Active duty

1975 - 1995

Held 4 Company First Sergeants positions with an average of 150 personnel

per company. Graduated with honors from the Advanced Non-Commissioned

Officers Course, First Sergeants Academy, and Drill

Sergeant Instructor Course.

EDUCATION / TRAINING

. Award of Excellence with GM 2010

. Dale Carnegie Course Public Speaking/Building Self Confidence

11/03

. Professional Finance Course Gulf States Financial Service

11/99

. University of Maryland 63 Semester Hours GPA 3.8

REFERENCES

Available upon request

Contact this candidate