Surendranath Menta

E-mail : abglxn@r.postjobfree.com

Mobile : +91 - 886-***-****

Objective:

I am looking out for a challenging job in Digital Marketing

field with a competitive environment that offers me the opportunity to

explore my interpersonal and intellectual skills and experience to the

maximum potential for the growth of self as well as of the concern wherein

I get such a chance.

Professional Summary:

A result oriented professional with over 3.6 years of experience in SEO,

Social Media Marketing,Web Analytics,Adobe analytics,Tableau,Advanved

Excel, Social Media Optimization, Search Engine Marketing, Email

Marketing,Brand Management,Content Marketing,Affiliate Marketing,Wordpress

and continuosly exploring Digital Marketing trends

Work Experience:

Currently working as Digital Marketing Analyst in Exalert Technologies Pvt

Ltd, Bangalore from July 2013 to till date.

Certifications:

Certified in Google Adwords Fundementals&Advanced Display Advertising

URL: https://www.google.com/partners/#i_profile;idtf=105116440895866517641

Certified in Google Analytics

URL :

https://www.google.com/partners/#i_profile;idtf=103527550201824905055;

Roles and Responsibilities :

. Essayed a key role in creating meta tags, design suggestions,

meta description, content optimization and suitable themed

variation in alt tags and site architecture

. Preparation of Pre-SEO Data Business Analysis & Internet

Strategy Report.

. Keyword Research, A/B Testing, Creating Ad variation Copies,Campaign Management, and PPC Bid Management

. Creating Ads with effective title,description,landing pages and

increasing quality score

. Resolved issues related to Clint E-mails, Site Suggestions, &

maintenance to internal programs, etc.

. Adding Conversion tracking code on landing pages

. Remarketing Rule based lists and adding tags in web pages

. Create, manage, and analyze all Ad campaigns across Search

Engines (especially Google Adwords to ensure acquisition and

conversion goals are met.

. Direct responsibility of campaign planning and implementation,

budget management, performance review, optimization and analysis

for assigned SEM Accounts.

. Analyze keyword costs, ad copy, landing pages, and cost per

conversion. Identify and inform management of opportunities,

potential risks, and other key issues.

. Manage SEM campaigns and set up reporting and ROI tracking

within internal tracking systems and Google Analytics.

. Various Bidding Models CPA,CPM,CPC

. Experience working with Tableau data visualization tool

(BI),Optimizely

. Good Knowledge on Adobe analytics

. Creating Various Dashboards by Connecting with Google Analytics

Server using Tableau

. Design and create customized Reports analyze web analytics and

other quantitative and qualitative data to evaluate site

performance and deliver recommendations in collaboration with

crossfunctional teams.

. Creating key performance indicators (KPIs) for digital

properties and programs Develop process and systems that

standardize and automate reporting

. Creating Actionable Reports,Charts in Excel to analyze Digital

Marketing Efforts

. Reporting and analytics are functioning properly Independently

identify "low hanging" opportunities for analysis and

optimization on the site that increase conversion or drive

revenue

. Building BackLinks through Article Submissions, Blog

Submissions, Social Bookmarking, Directory

Submissions,Classified Submissions, Guest Blogging, Web 2.0,

Infographics Creation, Yahoo answers, Search Engines Submission

(Google, Yahoo, Bing e.tc.) Directory Submission (One Way

Links)Articlesubmission,PressRelease,Web2.0(blogger.com,wordpress

.com)Infographics Creation

. Steered manual registration on thousands of domestic and

international High Authority listings

. Liaised with Web Developers, Web Designers, Content Writers for

getting higher conversions through organic and paid traffic.

. HTML optimization, and assessing the density, prominence, &

positioning of keywords

. Worked on International SEO,advanced optimization techniques

. Creating XML Sitemaps,Robots.txt,Rss feed submission for

clients websites

. Checking Duplication for Content using tools like

Duplichecker,Copyscape

. Keyword Optimization, Meta Tag Optimization, Optimizing the web

Pages, Competitor Analysis, Keywords Density Analysis, Website

Speed Analysis, internal navigation, Canonical tag, Google crawl

errors, XML sitemap Creation, RSS Feed Creation, Robots Text

Creation, Reviewing the content, Special focus on checking for

keyword density

GOOGLE ANALYTICS

. Creating weekly, Monthly Traffic Reports

. Adding websites in Google Analytics and verifying tracking code

. Creating Goal URL's and increasing Goal Conversion rates

. Reverse Goal path, Goal Flow, Unique visitors

. Continuously monitoring impressions and clicks and making

changes in ON Page

. Metatags to increase Click through Rate(CTR)Giving Access to

analytics for other junior executives

. Ecommerce Tracking, Subdomain Tracking, multiple Domain

tracking,Attribution Modelling

. Creating Advanced Segmentation Reports(Multidimension) to

extract the exact data requested by clients

. Creating Various Dashboards to identify KPI's(Key Performance

Indicators)

. Integrating Google Adwords to Google analytics

. Checking Attribution Models,Multichannel funnels and finding

right Conversion Paths

Having Knowledge on Google Tag Manager, Google Merchant Center, Google Tag

Assistant

GOOGLE WEBMASTERS:

. Solving Crawl Errors

. Finding and replacing duplicate metatags,if websites have more

webpages

. Updating Sitemap and checking indexation of urls

. Robots.txt testing

. Fetching Google for non-indexed urls

. Checking search queries,impressions,clicks,click through rate

. Continuously monitoring health of the Clients sites for crawler issues

. Enabling International targeting

Worked on Google Disawow tool and successfully removed broken links

Tool Used : Cognitive SEO

SOCIAL MEDIA MARKETING :

. Created and implemented social media campaigns across targeted Social

Media

channels (Facebook, Twitter, Pinterest, Google+, YouTube, Quora)

. Facebook ads,Linkedin direct ads

. Video Submission in top sites like Youtube, Dailymotion, Flickr, Vimeo

and optimizing,sharing to appear in top Results and increased views.

. Software Tool Used : Windows Live Movie Maker 2011

. Creating Pages in Facebook, Facebook Insights (Increased

likes,Impressions),Twitter analytics

. Twitter,Linkedin,Pinterest,Foursquare

. Analysis on Competitor Social Networks Profiles on Twitter and

facebook

. I used top Social Media Tools like Hoot Suite, Only Wire for Posting

content in multiple social networks simultaneously.

Social Media Campaigns:

. Optimized Facebook Pages in 1st Page

. YouTube Vedios

. Twitter Profiles

. Pinterest Profiles

. Google Images

Worked as Senior SEO Analyst in AddproNetwork Pvt Ltd, Bangalore from June

2011 to June 2013

Roles and Responsibilities:

. Tracking and analysing quality of visitors to gauge

effectiveness of the website.

. Monitors, compiles, analyse, and evaluate incoming website

traffic.

. Checking Search Engine Traffic in Acquisition, Audience in

Google Analytics

. Understanding the customers' business objectives and strategic

marketing plan

. Complete website Analysis using tools like

Woorank,Iwebchk,Seoptimer

. Checking Web content for Duplication on webpages

. Tools Used: Duplichecker, Copyscape

. Building BackLinks through Article Submissions, Blog

Submissions, Social Bookmarking, Directory

Submissions,Classified Submissions, Guest Blogging, Web 2.0,

Infographics Creation, Yahoo answers, Search Engines Submission

(Google, Yahoo, Bing e.tc.) Directory Submission (One Way

Links)Articlesubmission,PressRelease,Web2.0(blogger.com,wordpress

.com)Infographics Creation

ON-PAGE OPTIMIZATION

. Title Tag Optimization

. Meta Tag Optimization

. Optimizing websites by Analysing Clients Individual Webpages

using Duplicheker,Copyscape for Refreshing Content

. Keyword Optimization

. Complete Website Analysis includes

. Text to Html Ratio, Website Loading Speed, Site Navigation

Structure,Creating Alt tags,Title Tags for images

. Tools used : Woorank,Iwebcheck,Seoptimer

. Creating Google friendly Internal Urls

. Url Canonicalization Creation using htaccess code

. Creating 301 Redirects upon Requirements

. Solving Google crawl errors in webmasters

. XML sitemap Creation

. RSS Feed Creation

. Robots Text Creation

. Creating Weekly,Monthly Visitor analytics Reports and Checking

Bounce Rates

. Analysing Backlinks, Sitemap Updation,Solving Crawl errors

. Resolving the duplicate meta tags from Google webmasters

. Back link analysis of competitors - Quality of back links,

quality of pages the links are placed on and Collecting Quality

related sites from competitors.

. Tools used : Majestic Seo,Ahrefs, Backlink Watch

. Competitive analysis - Viewing top competitor sites for target

keywords. Checking optimization techniques applied, analyzing

back links and outbound links and strategies used to gain

traffic.

Technical Skills :

Database Technologies : SQL

FTP Software : Filezilla

Analytics : Google Analytics,Tableau

Design : Photoshop,Adobe

Dreamweaver

MS Office Suite : MS Office,MS Excel,Powerpoint

Academic Chronicle:

> B.Tech (EEE) Under Jawaharlal Nehru Technological University in 2010.

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