Marco Flavio Marinucci • User Experience & Interaction Design Lead

415-***-**** • San Francisco, CA • abgk7m@r.postjobfree.com

LinkedIn: http://www.linkedin.com/in/marcoflavio

User Experience Lead

Studio Seneca August 2010-present

Create and launch memorable consumer-facing apps for pioneering brands. Projects include:

GreenDot mHealth web/mobile platform: UX, UI, visual design and branding for University of California San

Francisco’s open source mobile and web-based health platform for diabetes management; conducted stakeholder

interviews to test product design. Results: fully funded and currently in clinical trials (see case study).

StopDisaster iOS app: create and launch original emergency preparedness app from field research and user

testing through social media marketing strategy, in collaboration from FEMA and San Francisco Fire Department.

Results: StopDisaster has been the top-selling emergency kit prep app on iTunes since its 2011 launch, with

industry acclaim from cultofmac.com, appmodo.com and dailyappshow.com (see case study).

Map2app Android & iOS app templates: UX/UI refinement to Android and iOS templates for travel app creation.

Results: over 100 travel apps have been developed by international travel providers using templates; Map2App is

currently a finalist for Round A funding from Mind the Bridge startup incubator.

Travel discovery tablet app (stealth mode): Create templated app series for leading international travel media

brand, from prototype pitch through UX/UI template development and visual co-branding. Results: currently in

proof of concept phase, pending approval for series expansion.

Three iOs apps currently in development (stealth mode): WakeyWakey scheduling tool; SoHappy mood tracker;

concert & sport autograph and trading card sharing tool (see case study).

Interaction Design Lead

Cook Here & Now 2005-2011

Founded the West Coast's largest community food group, designing a unique web platform to galvanize the diverse

Bay Area food community and organize successful live events around local, seasonable, sustainable cooking . Results:

organized 52 free community cooking events, as featured in Food & Wine, Travel + Leisure and Lonely Planet San

Francisco and California guidebooks. Secured Cook Here & Now partnerships with James Beard Award winning chefs

Alice Waters and Charles Phan, and built a scalable model for cooking events successfully replicated by Slow Food

groups in Austin, Texas and Melbourne, Australia (see case study).

Lonely Planet Marrakesh Encounter 2008-2011

Create and implement technical guidelines for proof of concept of new Encounter series, and define positive visitor

experience for Marrakesh, Morocco in post-9/11 travel scenario. Collaborate internationally with US, UK and Australian

subject-matter experts to define culturally appropriate visual narrative, from layout to onsite photography. Results:

Marrakesh Encounter became a series bestseller in four languages, proving the series concept; Encounter series

success was cited as a factor in Lonely Planet’s £130.1 million sale to BBC Worldwide (see case study).

Marco Flavio Marinucci - page 2

User Experience & Interaction Design Lead

415-***-**** • San Francisco, CA • abgk7m@r.postjobfree.com

LinkedIn: http://www.linkedin.com/in/marcoflavio

Visual Design & Branding

Freelance Art Director/Illustrator 1991-present

Design, illustration and animation for print and online media for global and boutique advertising agencies in New York

and San Francisco. Clients include major launches for leading consumer brands, including: Random House, Electronic

Arts, Dell Computers, Microsoft, McGraw Hill, Wells Fargo, Sesame Street, Kia Automobiles, Cisco, Louvre Museum,

Fodor’s Travel, Dreyer’s Ice Cream.

Visual Designer, Adobe 2002-2004

Icon and packaging designer for Flash, Dreamweaver, Fireworks and Flex software.

Graphic Artist & Studio Manager, The Hive Advertising 2005-present (part-time)

Execute and deliver distinctive static and motion design for cross-platform campaigns. Handle all aspects of studio

management on a part-time basis, from resource allocation through deadline management. Agency clients include:

UCSF Medical Center, UCSF Benioff Children's Hospital, Whole Foods, Barbara's Bakery, Boudin, California Coastal

Commission, Gymboree.

Education

School of Visual Arts, New York; the Pratt Institute, New York; Academy of Fine Arts and the European Institute of

Design, Rome, Italy; Liceo Artistico, Rome, Italy.

Languages: English, Spanish, Italian.

Skills

User Research, Usability Testing, AGILE, Wireframes, Workflows, Personas, Information Visualization, Use Cases, User

Stories, Competitive Analysis, Comparative Analysis, Creative Briefs, Interaction Design, Prototyping, Mobile User

Experience, Front End Design, Mobile Technologies, Offshore Resource Management, Community Development,

Graphic Design, User Interface Design, Mobile Health, HIPAA compliance, FDA compliance

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