SUSAN CLARK
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Greer, SC 29650 864-***-****, ***********@*****.***
Sales executive strategist providing award-winning sales leadership in highly competitive markets.
Dynamic manager and energetic leader with a 20-year record of driving sales growth while providing world-class customer service. Exceptional mentor and coach.
PROFESSIONAL STRENGTHS
New Market Penetration
Key Client Retention
Strategy and Implementation
Team Building
Market Research & Analysis
Territory Growth/Development
Negotiation and Closing
Organizational Leadership
Sales Training
SELECTED ACHIEVEMENTS
Territory Growth. Turned around a field office that had failed to diversify assets to corporate expectations. Developed business plan and implemented aggressive sales tactics to grow market. Results: Exceeded corporate expectations and increased diversification goals by 20%, while maintaining profitability.
Market Penetration. Created marketing plan to streamline inside sales. Implemented new guidelines and trained sales reps. Results: Exceeded budgeted sales by 78% and penetrated 7 new markets.
Account Retention. Planned and directed a campaign to secure an existing customer base to bring to new company. Collaborated with operations to deliver superior service and designed an employee incentive program. Results: Retained 80% of the revenue customer base that would have been otherwise lost to the competitor.
Negotiation and Closing. Evaluated the asset values and residuals to create an attractive and profitable program for a national equipment account. Trained sales and operations staff to focus on key service and program guidelines to insure quality consistency. Results: Closed $8MM in new business in 12 months, and received 3 new national account referrals.
Team Building. Directed the reorganization of an underperforming sales team. Trained the sales representatives in selling techniques, restructured the territories and coached representatives in developing individual marketing plans. Results: All representatives on this team were ranked within the top 5% in the company in 12 months.
Organizational Leadership. Interviewed, hired and trained associates as Sales V.P. for the Southeast. Analyzed and evaluated the performance of sales representatives, set quality benchmarks, and created a sales training program. Results: Sales department exceeded budgeted goals by 27%, improved penetration of key accounts and associate loyalty.
Market Research and Analysis. Conducted an analysis of a failing two-state territory to determine viability of prospective vendors. Created individual financing programs and marketing plans for selected vendors, which facilitated increased sales. Results: Achieved a 93% increase in sales volume in 12 months.
SUSAN CLARK Page Two
Specialty Retail Turnaround. Led management through staff evaluation and reduction process, conducted step-up marketing technique training and rearranged store products in a 20,000 square foot environment. Results: Generated 39% sales volume increase in 9 months and became national demonstration store.
Management of I.T., Grocery, Wellness, Front End, Food Service, H.R., Advertising, budget. Management of 60 employees
Downsized and reorganized to feature wellness products, bulk herbs, body care. Educated staff on details of supplements and science behind them. Opened another location in Columbia SC 8/10. Hired staff, trained, and promoted new store. Upselling, and sales trainer for both locations. Over 300% increase in sales after downsizing.
PROFESSIONAL HISTORY
General Manager Garners Natural Life (Greenville & Columbia) 2008-2011
General Manager Garners Natural Market of Greenville 2006-2008
Sales Consultant, Bio-San Labs, Biesse North America 2004- 2006
Regional Sales Manager, American Express Business Finance 2002-2004
National Operations Manager, Holz-Her U.S. Inc. 2001-2002
Regional Vice President, Unicapital Corp 1999-2001
Regional Vice President, BankVest Capital 1995-1999
Regional Sales Manager, AT+T Capital 1990-1995
EDUCATION
Los Medanos College, (Behavioral Science Studies)
College of Alameda, (Administration of Justice)
Tom Hopkins/ Jeff Gitomer Sales Seminars
Anthony Robbins Sales Seminars
Equipment Leasing Association Seminars
Global Institute for Alternative Health (Holistic Health)
CNHP Certification completed 10/15/11
AWARDS & RECOGNITION
President’s Clubs, Managers Awards, Circle of Excellence, District Managers Awards, Operations Team Award, Telesales Trainer Award, Employee of the Month
ASSOCIATIONS
United Way, Paralyzed Veterans of America, National Nutritional Foods Association, Alliance for Natural Health, Association for Research and Enlightenment, Natural Products Association, Linkedin, Chamber of Commerce (Greenville/Columbia)