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Sales Management

Location:
Burlingame, CA, 94010
Posted:
May 12, 2011

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Resume:

Dean Clarke Seniff

*** ***** ***** ** . ************, California 94010

Mobile 650-***-****

E-Mail: abg9lj@r.postjobfree.com

DEMONSTRATED SKILLS AND ABILITIES

. People Leadership . High Growth . Attract, Retain & Motivate

-Operations Top Talent

Management

. ERP Implementation . Board Interaction . Complex Contract Negotiations

and Investor - Business and Financial

Relations

. Mergers & Acquisitions . Corporate Finance . Manage: Legal, Tax, Treasury,

Debt and Equity IT & HR organization(s)

. Complex Revenue . . Technical Accounting Issues

Recognition International/Global

. Entrepreneurial . Global Business . Initial Public Offering (IPO)

Experience Development

. SEC/GAAP Reporting . Asia Outsourcing . Investor Relations

. Transfer Pricing . Operational . Tactical & Strategic Road

Efficiency Maps

Summary of Qualifications

A Chief Financial Officer with extensive strategic, high growth operations,

and global experience. Skilled in Board and investor interactions,

corporate finance, SEC and public company environments, merger and

acquisitions, IPO, treasury management, risk management, accounting,

budgeting, tax, and financial reporting. Initiated and closed significant

enterprise-level sales/business development transactions through strong

contract/business model negotiations, earned credibility, respected

executive presence and maintenance of ongoing relationships with those

customers. A change agent with the leadership and strategic ability to

quickly assess and analyze business situations and envision and lead

innovative strategies to drive business development, and increase revenue,

profitability and shareholder value. Solid executive level presence and

decision-making ability, best suited for managing in high-growth

environments while maintaining the enthusiasm and passion inherent in

entrepreneurial companies. A people person, managing by consensus and

collaboration, but, not afraid to make unilateral decisions. A mentality

that nothing is impossible and thrives on difficult challenges! Driven by

passion and believes the best motivation for people is feeling successful!

Best when suited as a strategic partner to the Chief Executive Officer.

Career Synopsis

Advisory Services to CEO and Board of Directors

Of

Asian Technology and Software Provider

Several Hundred Million in Revenue

&

African Conglomerate - Commodity & Consumer Goods

Several Billion in Revenue

2008 - Current

. Prepared and concluded African company's IPO in local country market.

. Leading team(s) on Acquisition activity(ies) and strategy

. Preparing African company for GDR offering to the international

market(s) on

a large well recognized stock exchange (LSE)

.

. Preparing Asian company for IPO; local and international markets.

. Leading team(s) on a variety of strategic, financial, legal,

infrastructure and

business development initiatives.

Private Equity Firm - A Public Company (portfolio company)

Lighting Science Group (LED Lighting)

Chief Financial Officer

2007 - 2008

Outward Facing Strategic Chief Financial Officer with Strong Leadership,

Operations, Financing and Presentation Skills

. Led international teams on acquisitions and integrations. Both public

and private companies.

. Designed and initiated development of end to end global enterprise

forecasting, financial, operations, real-time dash boards and planning

systems in a highly distributed global environment..

. Planned and initiated implementation of worldwide Sarbanes-Oxley

compliance.

. Developed and implemented worldwide and distributed IT infrastructure

under a Global Hub and Spoke environment.

. Currently initiating secondary offering to the public markets.

. Negotiated and implementing Asian outsourcing for manufacturing and

product design.

. Negotiate OEM agreements domestic and international.

. Established Domestic and International lines of credit and project

finance to ensure scalable growth and treasury system to maximize

efficient use of funds.

. Opened international corporate office in Netherlands and placed

Intellectual Property (IP) within the entity and developed transfer

pricing to optimize long term favorable global tax impact.

Agami Systems, Inc. Storage - Hardware and Software

Chief Financial Officer 2005 - 2007

A strategic CFO with strong people and execution skills

. Served as the Chief Financial Officer of a hardware and software

solution addressing the Network Storage industry.

. Private Placement (S1 Format) round funding through Hedge Funds

. Customer facing CFO, leading small teams to effectively identify and

close large enterprise customers.

. Negotiate all large sales contracts, master service, OEM, technology

partnership and various other agreements.

. Develop the offshore structure for transfer of IP and all necessary

transfer pricing agreements. Result: significantly lowers effective

corporate tax rate

. Defined and implemented Revenue Recognition Policy

. Maintained relationships with top tier investment banks and analysts

Chief Financial Officer - 2001 - 2005

Two Public Companies

Tripath - Semiconductor European Outsourced Fab and Packaging $100+

Million in Revenue (Exit: acquisition)

Digital Video Systems South Korea Design and China Mfg - Asian based $400+

Million in Revenue (Exit: acquisition)

Primarily Served as Chief Financial Officer of a publicly held fabless

semiconductor company and a Technology Company with operations in Asia.

. Raised capital via Secondary Offering to the public markets to

sufficiently capitalize the company's growth plans

. Renegotiated pricing with suppliers such as UMC, ST Micro and ASE

Korea and added significant visibility into the companies demand

planning and forecasting.

. Significantly lowered ASP's and increased margins simultaneously

. Forecast revenue growth of 30% to 50 % through the end of 2005.

. Developed strategic and tactical road map for PLM

. Led the implementation for compliance with Sarbanes-Oxley (SOX)

. Oversight of all SEC filings

. Increased market capitalization over 50% in less than six months.

. Increased average trading volume by 3x.

. Developed greater Investor Relations awareness and Analyst coverage

Worked with Various Venture Capital and Equity Buyout firms

. Developed tactical and strategic road maps to increase revenue with

greater visibility

. Merger, acquisitions and divestitures

. Streamlined supply chain and demand planning processes

. Raised significant capital through debt, equity and convertibles

. Lead Business development effort

. Partner to CEO

. Raised significant capital via Secondary Offerings, PIPE, Private

Equity, and Venture Capital

NexPrise Incorporated - Santa Clara, California. 1999 - 2001

Chief Financial Officer & Secretary (Exit: acquisition)

(Software and Saas)

Direct the activities of 70 employees in Finance, Accounting, Business

Development, Tax, Treasury, Information Technology, Human Resources, Legal

and Commercial Network Operations for NexPrise, an emerging and high-growth

Enterprise Software and Software as a Service (SaaS) services provider.

Public Offering (S1 filing) and raised over $40 million in venture

funding. Led the company to its exit while providing shareholders a

return exceeding 100% over two years.

. Strategic Partner to Founder & Chief Executive Officer as the #2

Executive

. Developed strategic relationships with top tier ERP vendors,

consulting firms, OEM's and negotiated licensing agreements

. Developed analyst coverage, IPO strategy and relationships with

investment banking community: Goldman Sachs, CIBC, Deutsche Banc

Alex Brown, Morgan Stanley, Dain Rauscher and others.

. Led a team of Vice Presidents in crafting the strategic and

tactical road map for all departments and in the development of

metrics to establish company wide value drivers.

. Restructures Sales and Marketing involving a new team, new

vision and value proposition resulting in increased sales (100%)

and shorter sales cycle (40%).

. Developed CRM, ERP and Business Analytics systems that created a

near real-time environment and provided early warning

notification with respect to plan, budgets and estimates.

COASTEK CORPORATION - Scotts Valley, California . 1997 - 1999

Chief Executive Officer, Chief Financial Officer and Board Member

(Software) (Exit: acquisition)

Brought in by Venture Capital group to reorganize and enhance

shareholder value of Coastek, a company providing security solutions

for global electronic commerce.

. Provided strong team leadership during periods of extreme macro

and micro change resulting in recruiting a new management team

who significantly enhanced shareholder value.

. Developed and negotiated strategic marketing channels and

investments

. Directed the transformation of product development, marketing,

sales and engineering groups to meet rapidly changing technology

environment and competition.

. Developed tactical and strategic operating and business plans,

with focus on economic value add.

ALLIANCE GROUP - RESTON, VIRGINA & LONDON, ENGLAND . 1992 - 1997

Managing Director

Managed a Global team of Executives for Alliance Group, an international

consulting and investment firm specializing in emerging technology

companies.

Advised and assumed senior management positions in restructured, emerging

growth and start up companies by proving leadership in defining new

strategies, corporate value drivers, building scalable corporate management

teams and various merger and acquisitions.

. Developed strategic and tactical road maps to successful Initial

public offerings (IPO) raising over $100 million dollars

. Lead Executive in acquisitions including hands on negotiations

and integration.

. Leading to acquisitions totaling well over $1 billion dollars.

. Completely restructured acquired companies management through

drastic changes, which reduced G and A costs, Engineering, Sales

and Marketing and Research & Development costs and time in

bringing new products to market while proving a deeper and more

scalable management pool. Leading to significantly lower

expenses and resulting in a more precise product development

road map.

. Developed strategic alliances with semiconductor manufactures,

communication providers, equipment & electronic component

manufacturers and technology think tanks from a commercial and

federal business perspective.

. Capitalized and recapitalized various companies using a wide

variety of domestic and international financing tools and

methods, which enhanced balance sheet health and shareholder

value. Arranging over $1 billion in debt and equity in a variety

of currencies.

AROMATICS AND CHEMICAL - STAMFORD CONNECTICUT . 1988 - 1992

Vice President Finance and Planning

(Exit: acquisition)

Petroleum processing start-up company growing to over $750 million in

revenue, organized with domestic and international operations.

Responsible for all financial and business development activities and acted

as troubleshooter for this high growth startup company.

. Arranged over $2 billion in credit lines with over 10 banks

worldwide.

. Developed and maintained strategic alliances with foreign

agencies and authorities and key suppliers and consumers, which

yielded considerable competitive advantage and lead-time.

Resulting in an effective tax rate of less than 3%, borrowing

costs of 75% to 85% of Libor, Duty concessions.

. Developed Strategic and Tactical Road Maps from a corporate and

multi-plant perspective.

. Resolved a number of crisis situations, requiring diplomacy and

hands on actions by managing vast amounts of resources and

people skills to successfully resolve complex issues.

. Developed and implemented initial planning, and budgeting

systems and processes of this multi-site corporate structure.

PEPSICO, Purchase, New York . 1987 - 1988

.

Director Worldwide Business Planning/Manager of International Business

Planning.

A Fortune 100 multinational diversified consumer foods company.

Managed a team of over 50 in global planning and analysis for PepsiCo, a

diverse consumer foods company with over $18 billion sales. Activities

included operations analysis, budgeting and forecasting, long range

planning and management reporting. Worked directly with the CFO and

Management Board, advising on the current performance and strategic plans

of operating units.

. Extensive and on-going interface with marketing, operations,

product development and plant teams at a senior level.

. Managed various teams globally to locate and build several major

European manufacturing and distribution facilities.

. Team leader and team member in negotiations with top government

officials and aids to ensure a highly competitive advantage in

worldwide operations.

. Developed and implemented a multitude of information systems to

reduce raw material volatility through outsourcing, make vs. buy

decisions, hedging and alternative country source.

AMERADA HESS, New York, New York -- Manager of Financial Planning,

Assistant Controller 1983-1987

SCHLUMBERGER LIMITED, New York, New York - Financial Analyst/Accountant

1982-1983

ERNST & WHINNEY, Roanoke, Virginia - Auditor 1980-1982

EDUCATION

George Washington University, Washington, D.C. - Degree Conferred 1981



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