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Social Media Marketing

Location:
Brooklyn, NY
Posted:
January 12, 2015

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Resume:

LEE GUILDER

* ******* **** •Montville, NJ *****973-***-****

abg6nm@r.postjobfree.com

PROFESSIONAL EXPERENCE

Watertree Health New York, NY

Social Media Assistant Marketing Manager Nov 2013-Oct 2014

• Developed vibrant social media strategies to increase brand loyalty and fuel engaging conversations

• Monitored and analyzed social media growth using social media management tools. Hootsuite, Tweetdeck, and Sprout Social

• Experience with Wordpress, Adobe Photoshop, Gimp, SharePoint, CMS, HTML, Mailchimp

• Responsible for writing blogs and working closely with web developers boost SEO

• Provided compelling materials for sales representatives to help create a dialogue with health care providers

Rachel Litner Associates Livingston, NJ

Social Media Coordinator June 2013-Oct 2013

• Solely responsible for developing innovative and creative content while managing daily online presence for culinary and

lifestyle clients including Cuisinart, Joseph Joseph, Tovolo, Epicurean, Vinturi, and Vista Alegre

• Prepared analytic reports on social media influence for all clients by using primarily Google Analytics, and Tweetdeck

• Worked closely with marketing, public relations, and creative teams that ensured campaigns were fully integrated

• Initiated blogger and YouTube outreach while cross promoting on all social media outlets

• Maintained RLA website by updating new press coverage and company news

Webjet.com Tampa, FL

Social Media Marketing Intern August 2012- May 2013

• Creatively managed and built social media presence on all online communities

• Identified new marketing opportunities through research of competitors of potential collaborators in social media

• Implemented key digital marketing projects to grow sales across North America

• Contributed copywriting to weekly blog and actively managed social media of the Marketing calendar

• Utilized Google and Facebook Analytics, Google Hangouts, Google+, Facebook, Twitter, and Youtube

Right To Play United States New York, NY

Social Media Intern May 2012-Dec 2012

• Managed Right To Play USA’s online presence including Website, E-Newsletter, Facebook, Twitter, and Flickr outlets

• Designed social media strategies for fundraising, and Athlete Ambassador network promotions

• Developed and wrote bi-weekly e-Newsletter for the 2012 London Summer Olympics

Tampa Bay Lightning, National Hockey League Tampa, FL

Corporate Communication Intern Oct 2011-May 2012

Assisted with publicity and promotional efforts, organized fundraising events and giveaways

Responsible for scheduling and attending community meetings and functions. Managed donations and prize packages

Liaison with local charities and community organizations to support the Lightning Foundation

Experience with Donation Xchange fundraising software

EDUCATION

The University of Tampa

• Bachelor of Arts in Communication May, 2013

• Scholarship Recipient for outstanding contributions to campus life 2010-2013

• President of The University of Tampa Hillel Jewish Student Organization 2010-2012



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