Patricia Laufer

**** ** ***** ****

Sunrise, Florida 33323

954-***-****

ab9y94@r.postjobfree.com

Objective

To achieve goals for myself and the company I work for, to enrich my career

with experiences and challenges that everyday job gives, to be a better

person and learn from everything and everybody, to be very proud of what I

can do to help people, to be proud of the people i work with. I have no

other goal than to succeed and be happy in life, I know, that takes a lot

of work; to succeed, I have to go step by step, to be happy, I just have to

enjoy every step and reach for more.

Work Experience

Marketing Manager, Caribbean

April 2013/Present Samsung Electronics Latin America

Work with assigned regional sales team, vehicle center marketing teams,

agency resources and dealer clients to execute region and dealer specific

marketing programs.

Successfully build new business relationships across the region through

effective design and implementation of strategic marketing and branding

plans.

Research and analyze markets, trends, and regional and local demographic,

geographic, and psychographic specifications

Roll out marketing campaigns partnering with Senior Management.

Oversee product launch activities.

Define product positioning and key product messages, oversee translations

for the region the Region.

Manage the product life cycle from strategic planning to tactical

activities

Focus on strategic management and handle the financial budgeting for the

product establishment

Research competitive and relevant mobile products within the region.

Develop and execute innovative promotional programs in the Caribbean market

that increase market and brand awareness. Insure strategies are tactically

executed in a creative and timely manner and within expense guidelines

Monthly budget preparation, management and forecasting. Prepare budgets and

submit estimates for marketing program costs.

Maximize promotional opportunities that will ensure meeting promotional

goals

Monitor and analyze promotion results to determine cost effectiveness of

promotion campaigns

Stay informed on trends, innovations, and changes that effect media

planning

Create and submit required reports when due

Manager, Marketing Operations LATAM

Jul-2008 /August 2012 Research in Motion

Develop business cases, project justification, Request for Proposal's

[RFP's], business process and support mapping, project plans and other

documentation as required

Work with Corporate Branding team to ensure that all promotional material

is properly branded and approved.

Collaborate with Senior Management with the development and implementation

of the marketing strategy and plan for the region, and perform quarterly

reviews.

Provide partner marketing program direction, content oversight and

execution support as needed for field marketing teams to ensure successful

deployment of partner campaign/demand generation plans.

Manage marketing logistics and purchasing vendors to minimize the

complexity for marketers needing to merchandise channels or support events

throughout Latin America.

Work with senior managers and business stakeholders to understand business

needs and proactively support with tools, services and recommendations.

Coordinate between internal organizational divisions including marketing,

sales, product management, web development, logistics and fulfillment.

Anticipate and proactively resolve project and support services risks and

obstacles.

determine the most effective 'go-to-market' programs and messaging content

to generate brand awareness and increase demand for the company's products

Track performance of initiatives; develop insights that will consistently

improve ROI on future investments.

Maintain a forward-looking roadmap of where/what expansion is necessary and

update as business realities change.

Launch new services and roll-out to local stakeholders with full

accountability for implementation and adoption.

Develop and maintain the infrastructure for the Fulfillment of marketing

materials to the region thru a network of outsourced warehouses all across

the LATAM region applying a spare part warehousing and distribution.

Created Developed and manage a Virtual Marketing Materials Center, a portal

that provides several tools for the marketing managers and a module for

Virtual management of the marketing materials. Considered best practice

within the company and adopted by other regions.

Vendor Management, Promotional, Print on demand and third party providers.

Develop training packages and training strategy and method for internal and

external users of the tools provided by Marketing Operations as well as

defining provide the training personally and virtually in all the countries

of the region where the company has presence.

Communicate periodically with all stakeholders, Provide Reports and

maintain KPI reports for senior Management

Work with cross functional teams to support imports of marketing materials

to the different countries within the Region

Work with the Legal team to formalize agreements with vendors and partners.

Maintain import documentation to the countries available for the managers,

for guidelines on hand carry and temporary imports.

Manage a 1.2M plus budget a year.

Work with the corporate tax team in order to help implement and be

compliant with country guidelines.

Work with the local entities to coordinate tasks from cross functional

teams and consultants towards the enabling of the entities as registered

importer of record.

Coordinate requests for proposal for selection of new providers regional

and per country.

Regional Marketing Manager

Nov-2007 / Jul 2008 Motorola Mobile Devices

Work with assigned regional sales team, vehicle center marketing teams,

agency resources and dealer clients to execute region and dealer specific

marketing programs. Establishing focal points in main countries to serve

secondary markets

Work on Brand strategy creation by Identifying and prioritizing (along with

Senior Management) all key products/ brand message that should be focused

on, and identify timing of launch and sustain activity per country within

the Region.

Collaborate with the product, sales, and senior executive teams to develop

messaging, positioning, and overall pitch for proprietary products and

services

Successfully build new business relationships across the region through

effective design and implementation of strategic marketing and branding

plans.

Research and analyze markets, trends, and regional and local demographic,

geographic, and psychographic specifications

Roll out marketing campaigns partnering with Senior Management.

Oversee product launch activities.

Define product positioning and key product messages, oversee translations

for the region the Region.

Manage the product life cycle from strategic planning to tactical

activities

Focus on strategic management and handle the financial budgeting for the

product establishment

Research competitive and relevant mobile products within the region.

Attend and coordinate tradeshows, industry events.

Work with regional and divisional product teams to support commercial

launch of product and promotional events

Work closely with the regional supplier management, product and marketing

teams.

Support marketing program through concept, marketing brief development.

Contribute to overall regional sales and marketing plans year-round through

collaboration with the regional Sales team, and execute local marketing

programs (per country) tied to the region's customer business priorities.

Participate on matters concerning marketing program success, analysis,

marketing strategy direction and recommendations for change.

Central point of contact for the region to drive inclusion of our Product

in joint marketing programs as well as working with both partners to

communicate major customer wins, solution offerings and regional business

updates.

Manage Regional Account marketing budget, spend and maximize campaign ROI

Manage a team of full time and temporary employees across the region.

1

2 New Product Launch Manager

5/2004 - 11/2007 Motorola, Plantation, Florida

Cross-functional support Program Management, User Guides, Packaging and Go

to Market teams.

Work closely with Program Managers and Launch Team to establish and meet

baseline schedule dates for all Marketing Launch activities.

Be a liaison between external customers, Product Launch Team and Program

Management.

Develop and deliver marketing product training for internal and external

customers.

Manage and develop Product Training for internal and External customers

(including translated versions to Spanish and Portuguese)

Travel to different sites for Beta Kickoffs and Feedback Sessions (Within

North Central and South America)

Coordinate and communicate with users and internal team members to arrange

modifications or replace product.

Work with different users to gather caveat list to be work on by Software

team.

Reconfigure units with new/updated software. Use of programing tools such

as Xflash, Rsdlite, Cpedit, RSS and others.

Extensive knowledge of CDMA, GSM, iDEN and Wimax technologies.

Participate in the creation of project proposals and project plans.

Interact in a daily basis with technical and programming staff for several

different projects.

Interface with carrier customers and end-users.

Resolution of issues with product schedule.

Create Item Masters and structure Bill of materials in Oracle 11i

Coordinate New Product Documentation Meetings for several projects

Create Schedules, perform schedule Roll ups for Several Projects

Gather project status on a biweekly basis for CDMA, WiMAX and iDEN projects

Provide market overview Monthly competitive updates Identify market and

user assumptions

Develop training packages for Sales team, Customer Service and call centers

Train sales team, distribution channel and service team on the features and

benefits of new products.

Manage all required materials for product launch process (product images,

preliminary specs, sales tools, launch kit pieces and collateral)

Trade Shows & Events logistics

Manage logistics and tracking associated with delivering new product to

different events

Support sales team shows

Coordinate photo shoot for handsets and accessories, review, approve and

post final photography to web collective tool

Web Image Collective tool administrator

3

4 Project Resource Manager

2/2004 - 7/2004 First Data Merchant Services, Coral Springs Florida,

Manage resources for several project managers developing IBM mainframe

systems.

Financial analysis and resource planning.

Prepare resource and financial planning on different scenarios.

Articulate and summarize financial results to senior management.

Pivot tables, macros and look up tables for monthly man hours distribution

Perform monthly financial analysis,

Budgeting.

Monthly comparison and analysis of actual financial results to the budget

5

6 Project Administrator

8/1999- 5/2002 Motorola, Plantation Florida,

Change Control Board Coordinator for several projects,

Arrange and coordinate meetings with the team in charge of each project to

discuss change requests submitted

By-weekly control of project status(schedule, gates, changes, ) Coordinate

via conference call change control board between three Motorola

Subdivisions, won an award for training all the teams on Change Control

Support to Project Managers scheduling several projects in MS Project and

also in Micro planner,

update the schedules and posting it in the internal web

Manage Change Control Website (Creation, administration and management of

the site)created the change control manual of procedures

Creation of the requirements document for a Change Control Database create

several reports for Program Management in excel

PowerPoint Presentation to present to the Project Management team

Education

8/2007 George Washington University

Master's Certificate in Project Management

9/1998 Universidad Autonoma de Bucaramanga in Agreement with NOVA

Southeastern University, Bucaramanga, Santander

Master Certificate in International Management

9/1997 Universidad Autonoma de Bucaramanga, Bucaramanga, Santander

Bachelor's Degree 5 year program, Business Administration Degree with

emphasis in Project Management

11/1987 Colegio la Merced, Bucaramanga, Santander

High School Diploma

12/1985 Centro Colombo Americano, Bucaramanga, Santander

Certificate of Proficiency in English

Six Sigma Certifications

White Batch

Yellow Batch

Languages

English

Spanish

Computer Skills

MS Project, MS PowerPoint, MS Excel, MS Word, MS Access, Oracle 11i User,

Visio, Adobe Photoshop, Adobe Acrobat Professional, Corel Draw, Autocad 3D,

SAP, Captivate.

References Available upon request.

Contact this candidate