MELISSA BARTON

ab9tct@r.postjobfree.com 772-***-****

Non – Profit Marketing

International press conference(s) held from 2008-2010 drafted, coordinated and executed media efforts on nationally known

special needs cases for outlets including CNN, Fox News, CBS National and all local media outlets.

• ICAA – International Coalition of Autism & All Abilities 2009 – 2013

• Speaker for Autism Society of America 2008 Conference

• PSA Marketing for Surfers for Autism Events 2008

• Advertising Coordinator SeaWind Elementary Public School in 2009

• Promotional Marketing Consultant Jupiter Academy School 2009-2012

D i g i t a l, P r i n t, R a d i o, D i r e c t M a i l, I n s e r t I d e a E x p e r t 1 5 Y e a r s o f E x p e r i e n c e

The Palm Beach Post Newspaper 2009 – Cur rent

Idea Bar Media Consultant

Develop, create and execute the business plan for The Palm Beach Post’s Idea Bar Digital

Media Agency, a seven million dollar new and incremental revenue project, sole sales t i tle

and media expert within Idea Bar at the ground level of creation to execution. Daily duties

i nclude creating new business pipeline starting from dollar zero and managing the Palm

Beach Brides Show, the largest annual bridal show in South Florida. Expertise in Google

PPC, including campaign management, Digital Networks, Website Builder, Search Engine

Optimization, Social Media, Idea Generation, and Brainstorm certified through CSS, and

M arketing Strategy Model Facilitator.

Revenue Section Sales Lead & Project Development

Daily duties include coordinating the sales effort for core calendar print and digital projects

and custom solutions for major advertisers. New account development, event sales leader

and strategic sales planning for core projects. Created new innovative ideas and concepts

daily from concept to conclusion on incremental revenue producing projects, I worked

d irectly with advertising representatives to develop new relationships for major accounts.

Our department was responsible for $2.5 million dollars in department revenue within our

team, personally managed nearly $1.7 million in revenue. I developed, executed, and

managed “Hi t Teams” of sales representatives to drive sales on core projects. My successful

i deas include, Ask the Health & Beauty Experts, Ask the Legal Expert and projects digital

MELISSA BARTON

ab9tct@r.postjobfree.com 772-***-****

solutions monthly projects value: $62,000 Also coordinated the total sales effort of $130,000

and event creation in partnership for Brides 2012 the largest bridal show in South Florida.

Supported 252 accounts, 172 were new business brought to The Palm Beach Post by my

personal sales effort. Monthly total revenue on managed projects: $92,454.00 Monthly

account base average $145,000.00. Ongoing projects I managed were Healthy L iving, Ask

Series, Home & Design, Storm Annual Hu r r icane Guide, Looking Hot for Summer,

Valentine Gift Ideas, Summer Camps Event & Guide, and custom projects for accounts.

T he Palm Beach Post Newspaper – National President’s Circle Award Winner, Top

A dvertising Executive for Newspaper in Florida of Cox Media Group

Advertising Sales Executive – T he Palm Beach Post Newspapers

I managed a t raditionally failing ter ri tory into the top revenue ter r itory by at The Palm

Beach Post within 12 months. Developed new relationships, created solutions and custom

i deas for clients whose marketing was a challenge with budget and concept. Successfully

created and sold solutions for clients that proved a strong return on investment on behalf of

t he clients.

TREASURECOAST.COM

Vice President of Marketing & Advertising Sales Representative

2007-2009

Marketing (Brand, Web ) Marketing Communications, Public Relations, Business

I ntelligence & New Business Development, and website management. Responsible to

execute the brand vision, ensuring that brand content and image creation optimized brand

opportunities while developing new products. Used persuasive skills in order to drive the

s trategic plan and the Marketing Plan - both from a process standpoint and achieved

successful business results. Managed 10 sales representatives, t rained and supported staff.

T reasure & Space Coast Radio

Advertising Sales Representative

2005-2007

Sold advertising air time on the radio stations to a base of existing and new clients,

p rospected and sold new advertising for the five radio stations. Worked and research such

MELISSA BARTON

ab9tct@r.postjobfree.com 772-***-****

as Arbit ron Ratings system. Prepared and presented presentations to customers and

potential customers. I provided a high level of customer service customers. Created effective

p romotions and result oriented campaigns for clients. Lead the initiative toward solving

p roblems and recommending creative advertising solutions. Developed, presented and sold

t alk radio show hours.

E.W. Scripps Newspapers

Advertising Sales Representative

2005-2006

Daily duties: Successful recruitment advertising sales, a base of existing and new clients

d uring high volume newspaper recruitment advertising period. Successfully managed and

g rew accounts to key accounts with new advertising solutions and concepts.

References available upon request

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