Sonia E Baca aka (Sonny) ab9n1e@r.postjobfree.com 805-***-**** cell

A ttibutes: 16 years successful experience in product sales and education

Ability to work well under pressure in difficult situations

Patient and diplomatic in client relations

Strong background in client retention

Goal oriented

Ability to mulit-task and pick up quickly

2012-2013 ColorProof/Sweis I nc. D istributor Specialist – Responsibilities

o Managed California, Las Vegas and Arizona for Sweis’s 32 consultants

o Traveled extensively through all ter ri tories to insure growth

o Managed all aspects of Education for Sweis and ColorProof

o Present at all Launchings for all new releases

o Set up all Event, M ixers and Trainings (Envoy Program) set up by

ColorProof

o Worked as a stylist for Events with talent

2010-20012 F ramesi Color-Brand Manager-Responsibilities

o Managed 22 consultants at Salon Cent ric

o Education/Sales for Beauty Supplies-Salons for California and Las Vegas

o Color Demos for Salons resulted in closing color buisness

o Marketed, prospected, assisted everyone that needed t raining on Framesi

o Color Blitz’s were set to close new business with strategic appointments

2005-2010- Philip B Botanicals I nc. Brand Manager

o Managed West Coast and East Coast Distribution Companies

o Grew sales from California, New Jersey, New York, Pennsylvania and Chicago

o Set up all Event, Mixers and Trainings

o Trained all aspects of Product Knowledge and to insure consistent message

was

U nderstood

2001-2006- Maly’s/Salon Cent ric-Sales Consultant-Responsibilities

o Taught Spanish speaking classes and assisted the educators in the Latin

m arket

o Assisted co-workers in the region on The Maly’s Way sales strategies in the

f ield

o Responsible in the t raining new hires

o Routed, maintained, prospected new clients, handled salon events and

coordinated the education calendar for high- end salons who qualified

o Maintained all reward policies with L’oreal, Paul M i tchell, Pureology and

A merican Crew

Education

o Glendale College/ Associates Degree

o UCLA Sociology/Dance

o Cosmetology Apprenticeship Program @Chaz Dean Salon 1997-2000

o Comp USA Computer classes in: outlook, word, excel and power point

o Color classes completed L’oreal, (4) Lanza (2), Paul M i tchell (5) and Redken

(1)

o Haircutting classes Paul M i tchell (4) L’oreal (2) Lanza (1) American Crew (1)

o Cosmetology L icense #KK385695

Accomplishments/Certificates /Awards

o Color Award 2002 Goal Achiever/Malys

o Sales Award 2004 Goal Achieve/Malys

o Goal Achiever Trips 2002 and 2004/Malys

o Maly’s Way Training 2001

o Time Management Franklin-Covey 2001

o Paul Mi tchell, Lanza, L’oreal and Redken (color certificates)

o Paul Mi tchell Las Vegas t r ip for Sales achievement 2003

Textures Salon 2008-Cur rent

A stylist at this salon and have worked part-t ime here since 2008. Brands used are

ColorProof, Serie Expert, Pureology and Paul Mi tchell. My color lines are Framesi and

Keune

Inherited a ter r i tory that needed attention and within a year t r ipled the business they were

doing per month. My success was showing up consistently, the ability to represent many

p roducts through educational support and never promising what I couldn’t deliver. Being

d iligent, along with strong presentation skills were inst rumental in building my business to

business relationships.

Trained, presented and worked with consultants in the field to build the Philip B message

and managed the distr ibution company teams that came on board with Philip B Botanicals.

Worked with the Philip B staff to give the Philip B’s message strength and doing business a

m ust. Worked directly with salon owners to close the sale and set up educational events to

follow. Launched both Ul ta Beauty and Beauty 360; worked with managers and staff to set

u p calendar events.

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