Ketan Shah

Digital Product Management Professional

ab9ixa@r.postjobfree.com

Summary

Result-oriented product executive with over twelve years of international experience innovating and delivering

digital products within B2B2C and B2C markets. Effective at developing product vision, marketing product and

managing various stages of product’s lifecycle. Track record for implementing large-scale, cross-organizational

initiatives that improve the online experience for multi-million users. Skilled at developing scalable web

products, applications and services for entrepreneurial start-ups to fortune 500 global enterprises. Proven

leadership at achieving goals through teamwork, collaboration, and relationship management in matrix

organizations.

Specialties:

- Digital product strategy and innovation

- New Product Development

- Product requirements and technical solutions delivery

- Customer segmentation and analytics

- Multi-channel user experience and customer communication

- Market growth and branding

- Leadership and team building

- Program and process management

Experience

Digital Product Management Professional at Capital One

September 2011 - Present (1 year 11 months)

Leading the login, authentication and digital security products and the digital experience for millions of

customers across multiple lines of business. Crafted multiyear product roadmap with the goal of improving

customer experience while reducing technology footprint for these products.

- Developed the end-to-end digital experience of over 25 million digital customer migrations from disparate

authentication systems to the target system

- Directed the team of product owners to define the intent and user experience for multiple system migrations

by using cross-industry analogs, customer feedback, usability research results and past experience

- Built scalable and reusable solutions by partnering with the IT delivery teams and by prioritizing the SOA

solutions

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- Created enterprise enrollment module that is expected to dramatically improve the usability and customer

experience, increase enrollment completion rate and reduce cost of maintaining the enrollment module

- Extended product’s support to include various versions of all major browsers, operating systems and devices

including tablets and smart phones

- Consolidated multiple logins to a single point of entry, adding “remember me” feature and improving the

SEO controls for better search management

-Partnered to develop and implement a comprehensive customer communication strategy for various

customer segments

- Experienced at building, coaching and managing very productive cross-functional and cross-site teams that

are focused at delivering product vision and roadmap

Sr. Director, IT Product Management at SHPS

July 2004 - September 2011 (7 years 3 months)

As Sr. Director of IT Product Management team, I led a large team of technical product analysts, project

managers, Quality Assurance analysts and reporting analysts for various benefits administration and wellness

products totaling ~$100M revenues. My primary experiences include-

- Championed the implementation and cross-product solution for SHPS wellness portal which encompassed

authentication & authorization module, messaging system, web service and SOA architecture, campaign

management and content management

- Led wellness portal’s vision, go-to-market strategy and roadmap for a cross-product convergence solution

-Instituted disruption solution of auto-adjudication in the flex spending claims management industry that

greatly improved customer experience while improving the operational efficiency and configurability of our

product

- Participated in strategic decision to streamline product portfolio based on core competency of the company

requiring SHPS to retire non-performing products and migrating clients to other platforms and vendors

-Consolidated and streamlined client configuration management, build and deployment process, code

management, security management, participant communication management and test case management for all

wellness and benefits administration products.

1 recommendation available upon request

Consultant at Deloitte Consulting

September 2001 - July 2004 (2 years 11 months)

- Architected, developed and maintained a web-based financial exceptions tracking application

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- Led the design and implementation of federal financial reports that determined the federal funding for the

billion dollar agency

- Instituted an automated issue tracking system for a geographically dispersed child support agency in UK

Skills & Expertise

Analytics

Product Management

Cross-functional Team Leadership

Program Management

Project Portfolio Management

Digital Strategy

IT Strategy

Strategy

Agile Methodologies

SDLC

Business Process

Solution Architecture

Software Project Management

Integration

Strategic Planning

Agile Project Management

Risk Management

Management

Leadership

Education

The University of Chicago - Booth School of Business

Master of Business Administration (MBA), Strategy & Marketing, 2011 - 2013

Case Western Reserve University - Weatherhead School of Management

Master's degree, MIS (ecommerce) and Accountancy, 1999 - 2001

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Ketan Shah

Digital Product Management Professional

ab9ixa@r.postjobfree.com

1 person has recommended Ketan

"Ketan is a consummate professional with unparalleled integrated systems knowledge and a dedication to

excellence. I worked with him for nearly 3 years and in that time saw Ketan's passion for serving the

customer, delivering on time and managing a reasonable scope to ensure the team's success. He maintained a

respectfully assertive attitude in highly contentious situations and often worked above and beyond the call to

ensure outstanding product delivery on time and in scope. I always appreciated Ketan's council and his focus

on the needs of the client. I am fortunate to have had the pleasure of working with Ketan as I am sure any

organization lucky enough to work with him would agree."

Robert Miller, Product Development Manager, SHPS Inc., worked indirectly for Ketan at SHPS

Contact Ketan on LinkedIn

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