Rosemarie Bergdahl

***** ******** ****** ab91og@r.postjobfree.com Cellular 858-***-****

San Diego, CA 92128 Home 858-***-****

RETAIL GENERAL MANAGER

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Seasoned Retail Manager with extensive experience in leading teams to

generate sales growth and improved performance. Ensure delivery of proven

marketing strategies, relationship building, operational refinements, and

team leadership. Dynamic coach with proven ability to launch new stores and

develop sales/customer service personnel. A demonstrated talent for

analyzing problems, developing operational policies and procedures, and

implementing solutions. Innovative marketing professional with solid

management acumen, complemented by a proven ability to build client

loyalty.

SALES/MARKETING PROFICIENCY

. Recognized for sales excellence; excellent communications and

interpersonal skills.

. Drive business growth through sales initiatives that result in increased

revenue growth.

. Ensure customer service and satisfaction is afforded highest attention

and priority.

. Successfully build and maintain key corporate relationships. Extensive

training on consultative selling and solution selling.

. Trained, supervised, and instructed personnel on regulations, policies,

and procedures; provided team leadership and counseling to subordinates,

increasing morale, raising performance and productivity.

. Mission-oriented with excellent persuasive skills.

. Experienced in the creation and implementation of training initiatives to

develop, retain and motivate personnel. Demonstrated ability to

streamline operations, increase productivity and profit.

PROFESSIONAL EXPERIENCE

Aaron Brothers Art and Framing

General Manager -San Diego, CA 2012 - present

General Manager for the Mira Mesa store. Manage retail store operations

and on-site custom frame shop.

. Completed course of "Smart Training" at Michael's University in

Irving, Texas.

. Consistently meet store sales goals, UPT, ADS, and custom framing

goals.

. Certified Custom Frame Designer with extensive knowledge of creative

techniques.

. Initiated the first in store special event executed at store level

resulting in a significant sales increase.

Soma Intimates

Store Manager - Escondido, CA 2010 - 2012

Store Manager for a new retail location. Oversee all areas of a new

store opening including selecting; training and coaching a new

commissioned sales staff.

. Achieved sales goals through creating and implementing store specific

special events.

. Consistently meet store sales goals, UPT, ADS, and e-mail capture

goals.

. Achieved and maintained #1 Store Manager sales status for the entire

district.

Alfred Angelo Bridal

Store Manager - San Diego, CA 2009-2010

Store Manager for a new retail division of the company. Recruited, hired,

and trained commissioned sales staff. Responsible for consistently

providing excellent customer service. Work closely with the District

Manager to consistently build and grow the business.

. Received monthly performance bonuses within two months of employment.

. Reduced store shrinkage by developing new backroom strategies.

. Upgraded displays and store environment to attract new clientele.

. Implemented store trunk show events, with outside vendor

participation, resulting in high volume sales.

Cole Haan

Store Manager - Carlsbad, CA 2008 - 2009

Oversaw all activities involving the remodeling and reopening of a retail

outlet. Recruited, hired, and trained sales staff; conducted performance

evaluations. Work closely with the sales personnel in setting promotions

and displays. Manage inventory levels and protect against shrink. Handle

and manage store cash. Analyze financial reports and make management

decisions based upon findings. Oversee the shipping and receipt of

merchandise. Maintain address and e-mail capture rates, ADT, and UPT.

. Generated highest conversion rate in the district during economic

downturn.

. Achieved a 10% increase over prior year sales in a depressed retail

environment.

. Ensure plan-o-grams and other merchandising efforts are set according

to company policy.

Brides by Demetrios

Store Manager - San Diego, CA 2005 - 2008

Led a staff of 21 commissioned sales associates for a retail bridal

store. Instructed sales consultants on customer follow-up, resulting in

client satisfaction and increased sales. Purchased merchandise, scheduled

staff, handled payroll and all local advertising, and in store events.

. Recognized as 2006 Store of the Year, earning a performance bonus.

. Launched program to recognize the top two sales performers.

. Improved sales by 35% in a one-year period by performing a re-

evaluation of merchandise mix.

. Directed the implementation and launch of the company's high school

internship program.

. Facilitated quarterly store trunk shows resulting in #1 sales

performance.

EDUCATION

Associate of Arts in Retail Merchandising

Orange Coast College - Costa Mesa, CA

ASSOCIATIONS

( Chair, Social Committee Bernardo Heights Country Club

( Treasurer, Wednesday's Etc Women's Club

SOFTWARE SKILLS

MS Word ( MS Excel ( MS Access ( Windows POS System ( Email/Internet (

Framers Point[pic]

KEY COMPETENCIES Leadership/Team Building Special Events & Promotions

Account/Territory Management Relationship Building Project

Management Sales Staff Training & Motivation Customer Service

Merchandising Marketing & Advertising Building Referrals

Prospecting/Closing Sales Problem Solution

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