EXPERIENCE

PHYSICIANS HAIR TRANSPLANT CENTER, INC. ( Alpharetta, GA ( 2012-Present

Director of Finance & Administration. Responsible for oversight of sales,

marketing, operation, finance and administration of international medical

services and equipment business. QuickBooks financials.

. Strategic Leader: Long-term planning, budgeting and growth, cash

management

. Business Process Re-engineering: Accounting operations, cost of goods

sold, business metrics

. Organizational Development: Leadership skills and marketing

capabilities

. Executive Management: Cash flow, international sales, operations and

staff scheduling

LETIZIA MASS MEDIA ( Las Vegas, Nevada ( 2007-2011

Chief Financial Officer. Managed financial activities for $25M ad media

company. Peachtree financials.

. Strategic Leader: Strategic planning, capital control, ROI

sensitivity analysis, growth initiatives

. Business Process Re-engineering: Inventory control, accounting

procedures, sales orders, and cost controls

. Organizational Development: Restructured sales force, developed

ratings tools

. Executive Management: Financial reporting and business operations,

cash management

. Mentor: Coached individuals toward career advancements

MEREDITH CORPORATION ( Las Vegas, Nevada ( 1983-2007

Business Manager, KVVU-TV Broadcasting Corp. Managed business and

accounting functions of $42M TV business operation within a $1B Fortune 500

company. 5 direct reports. Oracle financials.

. Executive Management: Acting General Manager -- exceeded revenue and

profitability goals

. Strategic Leader: Strategic planning, long range operational and

capital goals, resource allocation, due diligence, and effective

communication of goals -- increased profit margin over 50% and

increased value from $28M to $168M

. Business Process Re-engineering: Oracle financials transition,

accounting controls, group budget and comparative analysis,

programming amortization, compensation structure -- direct cost

savings >$500K, overhead expenses reduced 16%

. Director of Human Resources: Diversity goals and outreach programs,

recruiting, compensation and training

. Management: Business operations, accounting department, project

management of ERP conversion and facility construction -- ahead of

schedule and on budget

. Negotiations: Joint Sales Agreement -- profitable within 3 months

. Mentor: Coached individuals for career advancement; promoted skills

and capabilities within the group

. Career Growth: Auditor Corporate HQ, Business Manager for WGST/WPCH

radio, Business Manager for KPDX-TV, Business Manager for KVVU-TV --

continuously expanded responsibilities in role

EDUCATION

1984 CPA, State of Iowa, currently inactive

1983 MBA, Drake University, Des Moines, Iowa

1979 BBA, Accounting Major, University of Iowa, Iowa City, Iowa

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