DANITA (KROLL) CAVE

** ******* ****

PALM BEACH GARDENS, FLORIDA 33418

561-***-****

ab88il@r.postjobfree.com

OBJECTIVE: Acquire a revenue-generating marketing position that will fully

utilize my marketing, advertising, broadcast sales and management

experience to achieve defined sales and marketing goals.

QUALIFICATIONS: Over fifteen years experience in advertising, marketing,

and broadcast sales with a Bachelor of Science in Advertising from the

University of Florida with a Double Minor in Business/Marketing and

Psychology.

ATTRIBUTES: Goal-oriented, innovative sales leadership, non- traditional

revenue creation, creator of successful customized marketing campaigns,

creative, resourceful, excellent at collaboration, communications and

public relations, sterling reputation, loyal, possess integrity, good

energy, positive attitude, coachable, entrepreneurial, flexible, open-

minded, work with hundreds of industries, prompt, leader, team player,

sales achiever, excellent at events and business development.

PROFILE: Goal achievement, innovative sales leadership and non-traditional

revenue creation have been the standards of my career in the Broadcast

Television, Internet, and Radio Industries. Experience at the local,

regional, national and corporate levels translates into the real world

knowledge needed to achieve results in all economic environments. My

commitment to integrity, teamwork, focus, accountability, commitment-to-

change and speed-to-market will assist in creating/maintaining a culture of

marketing success and revenue generation.

EXPERIENCE:

Senior Account Manager at Clear Channel Media and Entertainment West Palm

Beach, Florida

As an Account Manager representing twelve (12) radio stations and digital

platforms, I help new and existing clients with their marketing and

advertising goals and help them generate revenue through customized

marketing/advertising programs. I engage in effective communications with

my clients to understand their challenges and opportunities and create a

solution and a plan. I also do voice over work for clients. I am

currently the #1 Account Executive at our 12-station cluster.

Marketing Specialist at WPEC CBS 12 in West Palm Beach, Florida (2001-

2008)

Responsibilities included creating customized advertising and marketing

programs for new and existing clients, and generating new and incremental

sales for CBS 12's sales team via creative, customized broadcast and

internet campaigns that create win-win-win partnerships for all

participating parties: The TV station, the client and the viewers. They

included, but were not limited to: Events, promotions, third-party tie-

ins, paid public service awareness campaigns, paid community programs,

campaigns tied into CBS programming-(like CBS golf and football), retail

programs, medical programs, and internet campaigns and promotions. I worked

with the CBS 12 sales team to develop these programs. My position also

included working with non-profit organizations, sporting events-(ADT

Championship at Trump Golf Course, NFL Experience at 2007 Super bowl), as

well as our promotions and news departments to tastefully impact our sales

efforts while creating a positive image for CBS 12. I represented CBS 12

on an executive level and worked on executive projects that affected the

station's revenue.

Radio Industry (Various Broadcast Companies from 1984-2001) Tampa, FL and

West Palm Beach, FL

My radio sales background included local sales, regional sales, national

sales, and Director of Non-Traditional Revenue. Responsibilities included

servicing and growing existing accounts, generating new revenue by bringing

new clients to the stations and creating effective advertising programs for

them on multiple platforms.

Regional Vice-President with Arbonne International (2004-2010)

Set the company record in 2004 in getting to District Manager through my

sales volume. As a Regional VP with Arbonne, I helped consultants achieve

management status by helping them increase their sales volume and revenue

through my coaching them and motivating them, and conducted monthly

trainings for team members.

REFERENCES

Doug Wolfmueller Former GSM with WPEC CBS 12 in West Palm Beach, FL

Jim Posey Former LSM and GSM with WPEC CBS 12 in West Palm

Beach, FL

Diana Wilkin Former GM at WPEC CBS 12, now President of

Affiliate Relations at CBS

David Christopher Former News Director at WPEC CBS 12

Craig Davenport Former Marketing/Creative Manager at WPEC CBS 12

Bill Rinchik Former CFO at Freedom Broadcasting (California)

Geoff Roeden Former Digital Director at Freedom Communications-

(California)

Nicole Winslow Former AE with CBS 12 and WSB-TV and currently an AE

with WPBF-TV

Nancy Schneid Former colleague at Q105 in Tampa and former CMO at

Outback Steakhouse

MaryBeth

Townsend Former AE with WPEC CBS 12 and currently an AE with WTSP-

TV in Tampa

Cynthia Wold Former AE with WPEC CBS 12 and currently with CBS

Outdoor South Florida

Ross Hutchinson Ross Hutchinson Video Productions

Dick Dailey Dailey Communications in St. Petersburg, FL

Nicole Baxter Marketing Director HCA South Florida Region

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