HECTOR SILVA
ab84e2@r.postjobfree.com
Career Bio:
A highly regarded executive and community leader, Mr. Silva heads up Big Embassy LLC, an
innovative creative and strategic brand consultancy in the evolving ad field. Big Embassy was
born out of the highly regarded Berlin-School of Creative Leadership program which he
completed in 2012.
One of the first executives to join LatinWorks Marketing, Mr. Silva played a key role in
directing the company’s growth and operation into what is widely considered to be the premier multicultural
advertising agency in the industry. Mr. Silva was also responsible for carrying out the firm’s strategic and financial
management operation. With a strong focus on attracting and developing top talent, Mr. Silva anchored a strong
leadership team that remained well informed, incented and designed to achieve.
Among his contributions, Mr. Silva is credited with completing the agency’s equity partnership with advertising holding
company giant, Omnicom Group (NYSE:OMC), the agency’s acquisition of Dallas ad agency, Cultura Group, and the
implementation of innovative technology solutions and tools across the organization.
W ithin his role as Chief Financial Officer, he was part of a team that negotiated successful long term partnerships with
an envious international roster of clients: Anheuser-Busch/In-Bev, General Motors, Texas Lottery, Domino’s Pizza,
Capital One, Kimberly Clark, Lowe’s Home Improvement, Burger King, Mars/Wrigley, Bacardi USA, Heinz, PepsiCo and
Post Foods.
Under his tenure, he collaborated with top advertising firms such as BBDO (Mars/Wrigley), Crispin-Porter Bogusky
(Domino’s Pizza, Burger King), JWT (Kimberly Clark) Goodby Silverstein (GM) and TBWA (Mars/Wrigley).
In 2009 he led the implementation of Microsoft Dynamics AX, a CRM tool which applied radical changes in company
workflow and accounting practices across locations. In addition, he launched a SharePoint-based, visually rich intranet
which streamlined LatinWorks’ operation.
PROFESSIONAL Managing Partner
Big Embassy, LLC, (2012 to Present)
Executive Director – CFO/COO & Board Liaison
LatinWorks Marketing, LLC., (1999 – 2012)
Finance Director, San Antonio, Austin TX
Sprint, (1996 – 1999)
Budget Analyst - Network Operations, San Antonio TX
AT&T, (1992-1996)
ACHIEVEMENTS International Festival of Creativity, Cannes Lions – 2010/12 Delegate
Omnicom Group – Systems Integration Lead, MS Dynamics
Southwest Hills Community Church – Performance Arts Leader
Cine Las Americas Film Festival, Board Member 2011 - present
Greenlights Non-Profit – Board Member & Delegate 2005-2011
Our Lady of the Lake University – MBA Delta Mu Delta, Nat. Honor Society Bus. Admin
EDUCATION Cannes Creative Leaders Program – June 2012
Berlin-School of Creative Leadership, Berlin, Germany
Master of Business Administration – August 1998
Our Lady of the Lake University, San Antonio TX
Bachelor of Business Administration – Finance, May 1992
University of Texas San Antonio, San Antonio TX
Hector Silva, Confidential