Daniel H. Barlekamp

*** ***** ******** ***., *******, NJ 07012

Mobile: 973-***-**** E-mail: ab84aa@r.postjobfree.com

CORE SKILLS AND COMPETENCIES

Direct-speaking, vigorous, consultative client partner, including start-to-finish strategic and tactical

development

Experience includes new business development and organic business growth, CNS, Cardiovascular

Diseases, Cosmetic Surgery, Dermatology, Diabetes, DTC, Gastroenterology, HECON, Hematology, Infectious

Diseases, Managed Markets/ACOs, Oncology, Pain Management, RA/OA, Rx-to-OTC switches, Women's

Health

Trusted staff mentor and manager with an ability to foster and maintain a shared vision

PROFESSIONAL BACKGROUND

MED COMM ACCOUNT SERVICES CONSULTANT (3/11 - present)

Providing account services and agency management expertise to Med Comm agencies; specializing in rapid

ramp-up and flawless execution

Services include process development and implementation; budget development, monitoring, and control;

project team management; and new business and proposal development

Primary focus is on publication plan management; developing and implementing payer-focused managed

markets strategies and tactics; and field-based tools with which to maximize pull-through

Clients include Havas Managed Edge, PAREXEL International Med Comms and Franklyn Healthcom

EMBRYON Somerville, NJ (5/09 - 3/11)

Account Director

Accomplishments include winning two new accounts; consistently exceeding organic business growth

targets by approximately 15%, and exceeding profitability targets across accounts

Primary client contact, strategic lead, and leader of multiple project teams across five clients and 11

individual Rx and OTC accounts that represent approximately $2.1 million in agency fees

End-to-end account responsibilities including maintenance of current business; organic business growth;

identifying, pitching, and closing on new business opportunities; budget maintenance and control; and meeting

profitability targets

Responsibilities included strategic consultation and planning; Speaker Bureau message development,

organization, training, and management; publication planning; KOL development; and strategic and tactical

development of multidisciplinary and multinational Advisory Boards

FUSION MEDICAL COMMUNICATIONS Summit, NJ (11/07 - 4/09)

Senior Account Supervisor

Responsible for the profitability of a growing book of business valued at approximately $5.6 million

Led, mentored, and supervised Client Services team of one Account Supervisor, one Account Executive, and

one Associate Account Executive

Provided direction to the development of client’s managed market strategy for a new product launch

Developed and delivered educational, value-added, and promotional programs designed to maximize pull-

through across multiple managed markets channels, decision makers, and stakeholders including major health

care plans, pharmacy benefit management providers, Medicare Part D plan administrators, long-term care,

employers, institutions, and Pharmacy and Therapeutics Committee decision makers

EURO RSCG LIFE X2 MEDICAL EDUCATION New York, New York (10/06 – 10/07)

Vice President, Project Group Supervisor

Functioned as main strategic partner and client services/project management team lead to major

pharmaceutical and biotechnology clients on medical education initiatives

Experience includes the development and implementation of professional education, clinical experience, and

consumer-driven programs in support of the launch of an OTC diagnostic product; the first such product handled

by Euro’s medical education agency

Acted as primary strategic lead and agency team leader in developing and executing pre-marketing programs in

support of planned new class/new product launches. Responsibilities include KOL identification and

development; strategic market scenario planning; and consulting with client and medical stakeholders to develop

and plan the adoption of new product lexicon

Responsible for project profitability and organic business growth across assigned accounts

FISSION (now Caudex) COMMUNICATIONS New York, New York (8/04 – 10/06)

Group Business Director, Client Services

Responsible for providing strategic direction and oversight to four major accounts, including a co-marketed

brand representing $4.3 million in annual agency billing; achieved organic business growth of an additional $1.1

million from these accounts

New business development: Opened major new account and grew it to include all pre-launch Med Ed activities,

with billings exceeding $2.5 million

Recruited, trained, and mentored multidisciplinary Project Management/Client Services teams responsible for

day-to-day activities across assigned accounts

CYTOCOM, LLC, West Windsor, New Jersey (5/01 – 8/04)

Director of Education and Managed Care Accounts

New business development focusing on managed care strategies and tactics

Generated billing of approximately $1.6 million annually

Managed, mentored, and supervised internal teams and outside resources to ensure timely and efficient

program delivery. Program budget development, monitoring, and control

FREELANCE PROGRAM MANAGEMENT / CONSULTING / EDITORIAL SERVICES (7/94 – 5/01)

Provided marketing focused consulting services to the medical communications, pharmaceutical,

biopharmaceutical, biotechnology, and insurance industries

Services included custom market research, continuing education program development and management,

editorial development, writing/editing, and new business development

Worked in many therapeutic areas and created materials for diverse professional, paraprofessional, and lay

audiences, and for various managed healthcare models and systems

EDUCATION

William Paterson University, Wayne, New Jersey - BA in Communications

PROFESSIONAL AWARDS

Benjamin Rush Award for Outstanding Scientific Exhibit

Ohio Award for Excellence in Medical Education Video

MEMBERSHIPS AND ACTIVITIES

Hemophilia Association of New Jersey: Trustee (1983-1988); Legislative Affairs Committee (1988-2000)

National Hemophilia Foundation: Public/Patient Relations Consultant (1985-1987)

New Jersey Institute of Technology: Board Member (1995-1997)

New Jersey Medical Society: Managed Care Contracting Consultant (1996-2004)

Patient Advocacy Council, Bruneeni Comprehensive Hemophilia Treatment Center, Newark, NJ (1985 - 2011)

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