David J. Laing

Home: 321-***-****

ab2lp1@r.postjobfree.com Cell:

321-***-****

CAREER SUMMARY

Marketing Manager/ Principle Engineer with extensive experience in new

product strategy, development and market launch including front line

support of sales, product marketing and technical application for

semiconductor companies such as Intersil, Harris Semiconductor and Analog

Devices. Strong technical background easily generates peer to peer

relationships with customers. Lead cross functional teams in development

and launch of new product families generating customer focused

documentation and sales training ensuring success. Complete end to end

working knowledge of a semiconductor organization with experience in

Product Management, B2B Marketing, Sales, Engineering, Test, and

Manufacturing

Manager and Team Builder Marketing - Product Development

Technical Support - Analog and Systems Strong Customer Advocate

Field Application & Sales Product Technical Writing and Presentation

Training Creation

SELECTED ACHIEVEMENTS

Entrepreneurial Marketing - Product Development Harris/Intersil PRISM

WLAN/Wi-Fi (1998 - 2004)

- Developed an entirely new industry from concept to exceptional

revenue using innovative marketing.

- Evangelized PRISM WLAN technology, visited customers' worldwide,

growing revenues to $250M.

- Establish B2B relationships with Panasonic, Lenevo, Aironet/Cisco

and others.

- Worked with Marcom to insure strong product positioning capturing

over 60% WLAN market share

- Generated effective sales and marketing tools, supported trade shows

such as CES and Electronica.

Marketing Visionary - One Face to the Customer Harris/Intersil (1992-2012)

- Developed with sales team and customers, Product Launch Guide

focused on value proposition, target applications, competitive

strategy and more.

- Developed interactive product launch profile form insuring proper

content meeting sales needs.

- As manager Tech Docs, implemented CEO directive, aligned datasheet

to the new product launch guide.

- Drove concept of 'One Face to the Customer' by working with and

training product line marketing.

- Innovative training for product lines ensuring effectiveness of new

product profiles meeting sales needs.

Marketing - Product Development - Harris Corporation (1992 - 1998)

- Created 5 year strategic plan interface products, expanded to a

broad interface family.

- Drove interface sales growth to over $30M/yr. within five years

through distribution.

- Created and presented interface technical training and positioning

to sales, distribution and key accounts.

- Lead development team for 1-channel 24-bit and 8-channel, 16-bit

Sigma-Delta Analog Data Converters.

- Negotiated with University Cork, Ireland rights to patent for

multichannel Sigma-Delta ADC.

- Negotiated and managed Sony high speed flash ADCs Buy/Rebrand/Resell

out selling Sony in US ~$6M/Yr.

- Generated effective Marcom, sales and marketing tools promoting

Interface and Sigma-Delta ADCs.

Strong Customer Advocate - Intersil Corp. (1998 - 2012)

- Personal customer satisfaction rating >90% in resolving technical

and non-technical customer issuers.

- Resolved major customer frustrations by creating configuration

management web site charging access fees.

- Improved datasheets and launch documents meeting customer needs by

soliciting customer and field inputs.

- "I would highly recommend David for roles that require customer

interaction." Peter Oaklander VPGM Intersil.

Technical Writing and Presentation Creation - Intersil Corporation (1998 -

2012)

- Authored 11 application notes: Power Sequencer, Video over Cat 5,

programmable PWM range and more.

- Ability to reduce complex technical issues to fundamentals,

translate into powerful presentations matching the audience.

- Created new product presentations standards and editor for product

line sales training presentations.

- Developed and presented product technology to sales, field

engineering, distribution and key accounts.

Field Sales Support - Intersil Corporation (1998 - 2012)

- Extensive worldwide travel support of key account visits and

training Sales.

- Presented field application engineers, semiannual Sales and

distribution new product training.

- Developed lead generation using Oracle's RighNowWeb contact

manager.

Team Leadership -Technical Customer Support/Intersil Corporation (2004 -

2012)

- Revitalized team developed five year plan transforming Central

Applications to a value added resource.

- Improved performance using web based contact manager identifying

individual weakness and strengths.

- Achieved customer satisfaction rating 82% above expectations using

web based survey.

- Team maintained 100% first response in 24 hours and solved over

issues without product line support.

Manager and Team Builder - Technical Documentation/Intersil Corporation

(2009 - 2012)

Insured timely documentation releases, compliance to new standards and

procedures, support product development teams, sales and field

engineering documentation needs.

- Stream lining documentation submission, improved product lines

management of their documentation.

- Reducing product lines, TechDocs and Cent Apps workload while

improving morale and working conditions.

- Justified adding TechDocs resource forming close knit results

orientated team and staying within budget.

CAREER OVERVIEW

Intersil Corporation, Palm Bay, FL (Originally Harris Corporation spun off

to form Intersil in 1999.)

Senior Principle Applications Engineer, Central Applications (2004-2012)

Senior Manager, Technical Documentation (2009-2012)

HARRIS SEMICONDUCTOR SECTOR, Palm Bay, FL

Senior Marketing Manager, PRISM Technology (1998 -2004)

Senior Marketing Manager, Analog and Multi Media (1996-1998)

Marketing Manager, Analog (1992-1996)

Analog Devices, Limerick, Republic of Ireland and Wilmington, MA

Marketing Manager, Converter and Interface Products, BV Ireland

Marketing Engineer, Component Test Systems

Military EXPERIENCE - US Navy -Electronic Technician First Class (ET1 SS)

EDUCATION

BSEE/Minor Computer Science, Northeastern University, Boston. MA

BSET, Wentworth Institute of Technology, Boston, MA

PROFESSIONAL DEVELOPMENT

Leadership Effectiveness - - Center for Creative Leadership

Strategies and Tactics of Pricing, Reed Holden

Sales Process, Miller-Heiman

Strategic Account Development, Executive Selling, 7 Habits, various

LEW/TQM workshops, Harris

Business to Business Marketing Strategy - L. Kellogg Graduate School of

Management, Northwestern, Il

Building Influence, Forum Corporation

ADDITIONAL SKILLS

Excellent communication skills including oral, presentation and technical

writing skills.

Highly personable team player within all levels of organization including

CEO.

Effective in assisting customer's with their needs via web, on phone or

in person.

Proven ability to resolve technical and non-technical system level

problems for internal and external customers.

MS Office Excel and Word proficient in PowerPoint for effective technical

and non-technical presentations.

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