ALFRED J. CANTARELLA

**** ******** ****** ****, ******, TX 77379 • 281-***-**** • a1aytm@r.postjobfree.com

AUTOMOTIVE MARKETING & SALES MANAGEMENT

Dynamic marketing and sales leader with extensive portfolio of success across the automotive retailer, rental, and leasing industry. Instrumental in driving growth of a small leasing and rental franchise into the 3rd-largest franchise in the US. Adept at generating multimillion-dollar revenue by devising effective marketing and sales strategies. Reputation as “the car guy,” derived from expert-level knowledge of automotive retail industry. Dedicated to cultivating high-performance teams. Areas of expertise include:

Automotive Sales Leadership • Marketing & Advertising Management • Operations Oversight • Sales Training

Direct-Mail Campaigns • On-Site Promotions • TV & Radio Campaigns • Infomercials • E-Commerce

Leasing Management • Franchise Operations • Staff Supervision/Mentoring • Business Development

PROFESSIONAL EXPERIENCE

ADVERTISING TECHNOLOGIES–Houston, TX 1995-2010

Freelance Automotive Marketing consultancy.

Automotive Marketing Consultant

Led automotive direct mail, on-site promotions, TV & Radio campaigns, Infomercials, and E-Commerce functions. Coordinated outsourcing of 24/7 call centers. Represented nationwide dealer base of 28 new car & pre-owned dealerships.

• Drove efforts to build business from $0 revenue in 1995 to $1M in annual revenue in 2008.

CARMART / PIM INVESTMENTS, LLC–Houston, TX 2004-2008

Automotive retailer.

Managing Partner, Independent Dealership

Managed all daily operations of 2 auto dealership locations in Houston.

• Launched start-up operations.

• Generated $5.5M in sales of preowned vehicles at each location.

DEMONTROND AUTO GROUP–Houston, TX 1992-1994

Automotive retailer specializing in Hummers, Buicks, and GMCs.

Group Sales & Advertising Manager

Supervised, mentored, and trained sales force in leveraging expert sales techniques to optimize revenue growth. Orchestrated motivational sales meetings. Spearheaded development of direct-mail and sales promotions.

• Earned distinction as #1 Oldsmobile Dealer in Houston.

EARLY CAREER HISTORY

CONTINENTAL LEASING–Fort Lauderdale, FL

General Manager

• Generated from $9.5M to $13M in gross lease revenues annually.

• Dealt exclusively in exotic car leasing.

ALFRED CANTARELLA • Page 2 • a1aytm@r.postjobfree.com

EARLY CAREER HISTORY CONT’D

KENDAL TOYOTA–South Miami, FL

General Sales Manager/Leasing Manager

• Promoted from Leasing Manager to General Sales Manager for the 2nd largest Toyota dealer in US in sales and service revenue.

DOLLAR RENT-A-CAR / SOUTHEASTERN RENTAL & LEASING INC. –Multiple Cities, TX

President/Owner/Operator

• Commandeered operations for 14 locations of Dollar Rent-A-Car franchise across Houston, Dallas, and Fort Worth; supervised 115 employees, and managed 3500-vehicle fleet.

• Grew franchise to become the 3rd largest franchise in the US within 5 years.

EDUCATION

Bachelor in Business Administration; Finance, Marketing & Management

University of Miami, Coral Gables, Florida

AFFILIATIONS

HIADA • NIADA • NADA

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