Director of Product - Ads Growth

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button. ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist. In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

Role Overview

We are seeking a Director of Product - Ads + Growth who will lead key consumer advertising and email experiences for members and partners of ID.me Marketplaces. The Product Leader will build a scalable, performance-based ads platform to drive value to the thousands of brands ID.me Shop works with, own Ads pricing, and will serve as the business owner for Ads.

Responsibilities

Independently drive product strategy, roadmap, and execution

Empathize with users and understand their needs

Breakdown problems using First-Principles thinking

Develop ID.me Marketplaces product vision and strategy

Define Key Performance Indicators (KPI) for your product

Write high quality, detailed requirements documents

Prioritize features using data and insights

Develop a program plan that incorporates interdependencies between functional areas

Conduct market research for expansion into new markets and vertical segments

Collaborate with cross-functional leaders to ensure the commercial success of ID.me’s products

Operates a high-performance organization. Holds high standards, continually synthesizes the situation, and is able to anticipate risks.

Ideal Qualifications

15+ years of building scalable ads platforms and networks

Undergraduate degree in business, economics, engineering, computer science, or similar discipline

MBA preferred but not required

Deep knowledge of ads industry - competition, business models, law, evolving technologies

Proven track record of launching and scaling “zero-to-one” products as well as driving innovation and growth for mature products

Ability to drive clarity where there is ambiguity

Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations

Thought leader with successful track record of communicating effectively with senior leadership

Ideal candidate will thrive in the following culture:

Must have an obsession for building quality products

Ability to thrive when there are changing priorities and shifting of gears

Strong oral and written communication skills

Must be a team player with a strong, self-managing work ethic

Must be a self-starter with a passion for technology, learning and continuous improvement

Note that candidates must be located in the continental U.S.

Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.

Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.

People: We have an audacious mission. We aim to fix the identity layer of the internet. Billions of people will live better lives with more trust and convenience thanks to ID.me. We are like Special Forces. We take on the most difficult challenges with amazing teammates.

ID.me Core Values: *Don't be a jerk. *Always compete. *Ask questions like a 5-year old. *Inspire people with your passion. *Make something better every day. *Treat each customer like your favorite family member. *Own your mistakes so you can learn from them. *Details are everything. *Communicate like a scientist. *Be truthful (even when it's hard). *Reflect ID.me's values in your actions. *Act like an owner.

ID.me Career Site & Core Values Deck:

The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

U.S. Pay Range

$195,000—$225,000 USD

Sunnyvale, CA Pay Range

$234,000—$310,128 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.