Post Job Free
Sign in

Social Media Lead

Company:
Highlights for Children
Location:
Columbus, OH, 43212
Posted:
May 20, 2024
Apply

Description:

Job Description

Social Media Lead

At Zaner-Bloser, we create tools for educators that help elementary students become more joyful, creative learners and communicators. We support teachers’ efforts to inspire “aha” moments—moments of discovery, accomplishment, pride, surprise, delight—that reward students and help them realize the power of learning. Our portfolio of PreK–6 resources helps students build the critical foundational skills they need for success in school. Used independently or together, Zaner-Bloser materials help educators build community and confidence in any context, creating the conditions for moments of discovery and understanding to thrive.

The Social Media Lead is responsible for overseeing and optimizing strategic social media initiatives to maximize brand awareness and conversions. Responsibilities include managing Zaner-Bloser’s social media strategy and tactics, ensuring organic and paid social media campaigns receive high engagement and drive new followers, and analyzing campaign performance for optimization recommendations.

Essential Duties and Responsibilities:

Develop a strategic approach to content ideation that aligns with our business objectives and is informed by our buyer’s journey, personas, analytics, and industry trends

Leverage social media listening tools to monitor brand mentions, industry trends, and competitor activities, and use the insights to refine strategies and identify opportunities for engagement and acquisition

Advise product experts, copywriters and designers on paid and organic social media best practices to ensure content is accurate, engaging, and optimized for performance

Stay current with social media best practices and evolving platforms and technologies

Schedule organic and paid social campaigns and maintain content calendar

Monitor and respond to comments from users across social channels

Change agent comfortable with proposing process improvements and efficiencies

Track success of organic and paid social campaigns from goal setting to defining and tracking social media KPIs

Qualifications:

5+ years of hands-on social media experience

Bachelors' Degree in Marketing or related field

In-depth knowledge of social media platforms, algorithms, and best practices

Proficiency in using AgoraPulse or a similar social media management software

Ability to manage multiple projects simultaneously

Content writing experience a plus

Highly motivated with ability to thrive in a fluid environment with multiple stakeholders

Organized with a high attention to detail

Strategic thinker with intellectual curiosity

Solid organizational skills and ability to meet deadlines

Strong work ethic with a growth mindset

Apply