Social Media Strategist

Job Description

We are looking for a qualified Social Media Strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness.

As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.

You should be able to ensure our company web presence is aligned with our marketing strategies.

Responsibilities

Design social media strategies to achieve marketing targets

Manage, create and publish original, high-quality content

Administer all company social media accounts ensuring up-to-date content

Liaise with writers and designers to ensure content is informative and appealing

Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)

Prepare weekly and monthly reports on web traffic and ROI

Monitor SEO and user engagement and suggest content optimization

Communicate with industry professionals via social media to create a strong network

Train internal teams to integrate and maintain a cohesive social media strategy

Stay up-to-date with new digital technologies and social media best practices

Requirements

Proven work experience as a Social media strategist or Social media manager

Hands-on experience using social media for brand awareness

Understanding of SEO and web traffic metrics

An ability to identify target audience preferences and build content to meet them

Familiarity with web design and publishing

Excellent multitasking skills

Strong written and verbal communication skills

BSc degree in Marketing or relevant field