Salesforce Business Analyst with Marketing Cloud

Duration : Long Term

Location : on-site role to be performed in Tysons, VA **

Education and Experience

Equivalent combination of education and experience is considered.

Bachelor’s Degree in English, Marketing, Business or related field is required.

Strong understanding knowledge of financial institution operations is required.

Minimum of five (5) years’ of business analysis experience in email development, audience management, marketing automation, segmentation, testing and deployment of email communications is required.

Minimum of three (3) years’ experience in working with cross functional teams (Digital marketing, Creative Services, Go To Market, Product, Business Analytics)

Extensive understanding of email communication process and workflow.

Strong proficiency with audience data management, SQL and other database sources.

Extensive experience in data modelling, process mapping and specification documentation -

Experience facilitating workshops and discussion sessions

Proficiency with creative testing and optimization strategies including A/B and multivariate testing across digital channels.

Strong aptitude for strong brand design, creative and copy to ensure all brand elements are consistent in look, feel and messaging. Ability to understand the deliverability and reputation tracking metrics, review and recommend the best practices for Email Campaigns.

Proficiency in HTML and CSS, AmpScript.

Proficiency in Salesforce Marketing Cloud is a must. Additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign.

Extensive experience and strong familiarity with online website management platforms such as WordPress, Expression Engine, Drupal, Ektron, or Adobe Experience Manager.

Experience web analytics tools such as WebTrends, Google Analytics, or Adobe Analytics

Strong familiarity with other Salesforce Clouds (Data Cloud, Sales Cloud, Financial Service Cloud, etc.,) and an experience with various integrations with in the Salesforce landscape.

Preferred Skills:

Extensive B2C marketing experience, experience—knowledge and familiarity with consumer finance products is highly preferred.

Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred.

Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience.

Knowledge in Salesforce Marketing Cloud Administration, various configuration and settings, profiles and roles setup for digital marketers and other users

Excellent communications, conflict management, and negotiation skills.

Licenses and Certifications

Salesforce Marketing Cloud Email Specialist (required)

Salesforce Marketing Cloud Administrator (Preferred)

Salesforce Marketing Cloud Developer / Salesforce Marketing Cloud Consultant (preferred)

Other Salesforce certifications is a plus

Please provide below information for immediate submission :

How many years of experience you have working as Salesforce Business Analyst ?

How many years of experience you have is salesforce Marketing cloud ?

Please Attach your resume in word document

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